Tag results for "data management"
- Influencer Platform Partners With Perplexity For Data-Driven CampaignsInfluencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Microsoft Lays Off Thousands, Then Announces AI PartnersThe layoffs - which impact thousands of Microsoft employees across the compa ...
- Comcast, Charter, Cox Venture Eyes AI: Data Will Target Small AdvertisersThe joint venture will use large language models and generative AI ...
- Microsoft: Open Public Government Data For AI TrainingWinning the AI race could come down to learning how to pl ...
- XR Taps John Batter To Be Its New CEOBatter has been on the company's board since 2022 and most recent ...
- Working GenAI: Challenges Beset Brands Trying To Use ItData accuracy is the biggest hurdle in using GenAI, a study ...
- Marketing, Programmatic Ad Tech MergeProgrammatic ad platform StackAdapt has integrated email and a first-party data h ...
- Dizzying Dashboards: Executives Are Overwhelmed By DataMost executives today rely on dashboards and rarely question the data th ...
- Google Launches First-Party Data Setup, Supports Apple iOS CampaignsGoogle has announced measurement updates to help marketers strengthen their first-party da ...
- Google Rejects Breakup, But Mulls Other Remedy ConcessionsGoogle said at the ad tech antitrust remedies hearing Friday that ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure ConversionsAdvertisers can use the new solution to streamline measurement and attribution. ...
- Roblox Hit With Privacy Suit"Through hidden scripts and trackers, Roblox intercepts the contents of users' communicatio ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
- McGarrah Jessee Taps Urciuoli As First CTOThe former WPP exec is using AI and automation to support creat ...
- TikTok Facing $550M In Privacy Violation FinesAccording to a report from Bloomberg, TikTok will be fined by Ireland ...
- CIMM To Assess Economic Impact Of New Ad CurrenciesThe study is expected to presume the marketplace will consolidate from ...
- B2B Central: New Platform Intended To Centralize B2B Engagement, Data Management6sense offers a product called Intelligent Workflows for putting audience and da ...
- D-Day For DMARC: Firms Have Until Monday To Comply With New Payment RulesThe original rule addressed credit-card fraud. But now there is an anti-phishi ...
- Microsoft Calls Out 'Shadow AI,' Offers Ways To Protect DataA series of steps Microsoft introduced aims to help security teams with ...
- AI's Playground Closes Door On DeepSeek At LaunchMod Op launched a playground for advertisers looking to explore AI technolo ...
- Dr. Martens Finds Identity In AI-Supported DataAI has become a tool that allows brands to get to kn ...
- Perplexity AI Wants To Rebuild TikTok's Algorithm For US UsersPerplexity AI remains dedicated to purchasing TikTok, and has published its o ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their PrivacyMost people have abandoned brands over the issue, Thales reports. ...
- AI Ads Target Site Visitors Without Publisher ConsentAds have begun to serve up on websites that block content, maki ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- NY Bill Would Outlaw 'Unfair' Business PracticesThe Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV TargetingThe integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Publicis Doubles Down On Identity, Acquires LotamePublicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Amazon DSP Enables AI-Managed TV BuyingAmazon Ads has announced a new platform in its DSP supported ...
