- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Threads, Data Or Not, Giving Brands Somewhere To Go Other Than Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
Threads opened its doors with a ready-made user base after deciding ...
- Welcome To The Fediverse
Mobile Insider, Joe Mandese - Thursday, July 6, 2023
Okay, it's not as catchy as the "metaverse" -- yet. But gi ...
- Twitter's TweetDeck Fails For Some Users Amid New Tweet View Limits
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
Twitter's TweetDeck interface continues to falter since Elon Musk announced a n ...
- GiantCampaign Offers AI-Powered Email Automation
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
The tool utilizes predictive modeling and algorithms to help brands tailor campaign ...
- Google Analytics 2020 Version Could Violate Sweden's Consumer Privacy Laws
Performance Marketing Insider, Laurie Sullivan - Monday, July 3, 2023
An audit suggests the Google tool breached the privacy rules and ris ...
- AI Data Scraping Prompts Musk To Put Limits On Twitter Reads
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, July 2, 2023
Elon Musk has placed limits on the number of posts users cou ...
- M&C Saatchi Performance Elevates Chaudhary To Global CEO
MAD, Steve McClellan - Thursday, June 29, 2023
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his ro ...
- Kochava Fights To Keep FTC Privacy Complaint Hidden From Public
Digital News Daily, Wendy Davis - Wednesday, June 28, 2023
The FTC's amended complaint "includes misleading allegations, that intentionally conflate separate a ...
- Inbox Monster Debuts Email Compliance, Tracking Tool
Email Marketing Daily, Ray Schultz - Wednesday, June 28, 2023
The new mailstream tracking program can help marketers maintain data security, t ...
- NBCU Integrates Blockgraph Into Its 'One Platform' Ad-Tech Stack
MediaDailyNews, Joe Mandese - Wednesday, June 28, 2023
Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enabl ...
- Klaviyo Debuts Klaviyo Reviews For Shopify Merchants
Email Marketing Daily, Ray Schultz - Tuesday, June 27, 2023
The new product, Klaviyo reviews, enables Shopify merchants to collect product revie ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over Privacy
Digital News Daily, Wendy Davis - Thursday, June 22, 2023
France's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- AI Rift: Consumers Are Less Likely Than Brands To Expect A Positive Impact: Study
Email Marketing Daily, Ray Schultz - Friday, June 23, 2023
Few consumers feel they receive a personal experience most of the tim ...
- Texas Governor Signs Law Allowing Residents To Reject Targeted Ads
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
The Texas Data Privacy and Security Act requires companies to allow residen ...
- Platforms Recommend Harmful Content To LGBTQ Teens, Advocacy Group Says
Digital News Daily, Wendy Davis - Wednesday, June 21, 2023
"Teens overall are experiencing a number of harms online -- but LGBTQI ...
- Databricks Adds Twilio, Dell And Others To Its Data-Sharing Ecosystem
Email Marketing Daily, Ray Schultz - Wednesday, June 21, 2023
Databricks offers Delta Sharing, an open solution for sharing live data fr ...
- Analysis Compares Results To Find The Best Generative AI Model
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 21, 2023
A group of UC Berkeley students and faculty members conducted an experime ...
- Lytics, LiveRamp Collaborate On Identity Marketing, Kraft Pilots Program
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 20, 2023
The strategy, built on the partnership, is now available to a sele ...
- Nielsen Inks Business Outcome Data Deal With EDO
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Nielsen has struck a deal with EDO, where its data will ...
- Fox Corp.'s Mulvihill Takes New Senior Research Role
Television News Daily, Wayne Friedman - Tuesday, June 20, 2023
Fox Corp. has created a new senior executive research/data post with longti ...
- Data Caps Could Face New FCC Scrutiny
Digital News Daily, Wendy Davis - Monday, June 19, 2023
"It's time the FCC take a fresh look at how data ca ...
- The Data Is Your Wife: An Argument For Respect
MediaDailyNews, Adam Cahill - Monday, June 19, 2023
Remember that there is a real person on the receiving end ...
- Google Files Lawsuit Over Fake Review Scams
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
Google reported that alleged scammers created 350 fraudulent business profiles and mo ...
- Bipartisan Bill Would Prevent TikTok And Others From Sending Data To China
Digital News Daily, Wendy Davis - Thursday, June 15, 2023
Lawmakers this week introduced a bill that aims to prevent TikTok, da ...
- AI Worry: What's Keeping Small Businesses From Exploiting It
Email Insider, Ray Schultz - Wednesday, June 14, 2023
Intuit Mailchimp finds that 70% of small business marketers lack data-driven recommendati ...
- Rachel Thornton Named As Fivetran CMO
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
Thornton has worked at firms including Salesforce and Microsoft. ...
- Salesforce Launches AI Cloud, Enterprise Gen AI Platform
Email Marketing Daily, Ray Schultz - Monday, June 12, 2023
The AI Cloud from Salesforce comes with with Einstein GPT Trust Laye ...
- Salesforce Tagged As AI Company, Expands Data Partnership With Google
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 7, 2023
Execs at a press briefing held earlier this week declared Salesforce ...
- Salesforce To Launch Generative AI Tools For Marketing And Commerce
Email Marketing Daily, Ray Schultz - Wednesday, June 7, 2023
Marketers can generate personalized emails and create audience segments, the company s ...