- Search Agencies Are Building Their Own Empire
Performance Marketing Insider, Laurie Sullivan - Friday, October 20, 2023
Google AdSense on Thursday rolled out related search ads for Auto A ...
- Data Disruptor Dilemma: Brands Face Increasing Challenges To Quality
Email Insider, Ray Schultz - Thursday, October 19, 2023
Email is the most-used form of 'foundational' contact data, followed by phon ...
- Privacy, American-Style: Most People Are Worried, Republicans More Than Democrats
Email Insider, Ray Schultz - Wednesday, October 18, 2023
Consumers feel they have little control over how their personal data ...
- AWS Data Matching Strengthens As Google Confirms Sandbox Deadlines
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Amazon Web Services has announced data-matching capabilities for advertisers using AWS Enti ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- California's Solution To Online Privacy Has Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, October 16, 2023
The Delete Act, which allows California residents to make one request ...
- Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change
MediaDailyNews, Laurie Sullivan - Wednesday, October 11, 2023
The ad-measurement tool, which connects with marketers' first-party data, is designed ...
- The Match Game: Linking Up Email And Postal Addresses To Define Identity
Email Insider, Ray Schultz - Tuesday, October 10, 2023
Match rates vary widely depending on the provider, according to a stu ...
- Meta Furthers Plans For Ad-Free Option On Instagram, Facebook In EU
MediaDailyNews, Colin Kirkland - Tuesday, October 3, 2023
Meta is considering charging European users almost $14 a month on mobi ...
- Brockhaug Joins Dynata As Chief Commercial Officer
People on the Move, Fern Siegel - Friday, September 29, 2023
Brad Brockhaug will lead the the company's global commercial strategy, with ...
- Redditors No Longer Able To Opt Out Of Personalized Ads
MediaDailyNews, Colin Kirkland - Thursday, September 28, 2023
Included in a host of new privacy, ads, and location settings, Redd ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further Down
Email Insider, Ray Schultz - Thursday, September 28, 2023
The Entertainment and Media Sector is tied for first place among t ...
- Microsoft Goes Nuclear To Run Data Centers
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
As it looks to power its data centers running AI with nucle ...
- WFA Finds Media Taking A Backseat In Setting AI Strategy
MediaDailyNews, Joe Mandese - Monday, September 25, 2023
The vast majority of marketers are focused on AI's role in conten ...
- The State Of The Media Planning & Buying Union (Um, What Union?)
Planning & Buying Insider, Joe Mandese - Monday, September 25, 2023
If you're a planner or a buyer, get a copy of t ...
- FTC Consumer Protection Chief Blasts 'Fiction Of Notice And Choice'
PolicyBlog, Wendy Davis - Thursday, September 21, 2023
"Consumers do not have the time to read hundreds of pages ...
- MRC Clarifies Nielsen/Amazon 'TNF' Ratings Decision, Says It Remains Unaccredited For Now
MediaDailyNews, Joe Mandese - Thursday, September 21, 2023
The statement doesn't break any new news, but is the MRC's offici ...
- Generative AI Conversational Interface Comes To Cleanrooms
MediaDailyNews, Laurie Sullivan - Tuesday, September 19, 2023
Samooha engineers have developed a chat feature based on generative AI a ...
- Tech Stack Swinging Door: Accessing Data From Many Sources
Email Insider, Ray Schultz - Tuesday, September 19, 2023
Movable Ink CEO Vivek Sharma says "connectivity between the technologies" remains ...
- The Blueprint For AI Success: How To Get Your Data In Order
Media 3.0, Anil Hari - Tuesday, September 19, 2023
A well-structured, efficient data architecture gives AI models the foundation they ne ...
- Media.Monks Pulls Nvidia, Adobe, AWS Into AI And ML Content Production
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
The platform gives fans hyper-personalized content across new media formats by usi ...
- Google Agrees To $155M Location Privacy Settlements
MediaDailyNews, Wendy Davis - Saturday, September 16, 2023
Google has agreed to pay a total of $155 million to t ...
- ABCs For Successful Campaign Measurement In Today's World: Back To The Basics
Planning & Buying Insider, Teodora Scutelnicu - Sunday, September 17, 2023
Going back to the basics means reaching a simple understanding of wh ...
- The Price Of Privacy: Shoppers Are Willing To Trade Data For AI Deals
Email Insider, Ray Schultz - Thursday, September 14, 2023
Many consumers fear AI, and only 39% will share their email addres ...
- California Assembly Passes New Data Broker Restrictions
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Lawmakers in the California Assembly on Wednesday approved the Delete Act, whi ...
- Neutronian Integrates Data-Privacy Scores Into Campaign Targeting, Analysis
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Neutronian has moved its Data Privacy Score into campaign targeting and analysi ...
- Gracenote Program Facilitates FAST Channels Distribution
MediaDailyNews, Karlene Lukovitz - Tuesday, September 12, 2023
The program enriches programmers' channel content with editorial data, rich images, standardiz ...
- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...