- Nielsen's Big Data + Panel Preview Shows 4-5% Increase In Viewing
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Nielsen's Big Data + panel service will provide a combination of i ...
- TikTok Launches TV Ad Spot Opposing Potential Ban
MediaDailyNews, Colin Kirkland - Monday, April 1, 2024
The campaign features a range of supposed TikTok influencers and sellers w ...
- Google To Destroy Incognito Browsing Data
Performance Marketing Insider, Laurie Sullivan - Monday, April 1, 2024
Google will destroy data from millions of users' web-browsing histories as pa ...
- Experian, InfoSum Introduce Cleanrooms For Automotive
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
Lauren Wetzel, COO of InfoSum, looks at implementation of data clouds f ...
- Nerves On Edge: IT People, CEOs Most Concerned About Losing Their Jobs
Email Insider, Ray Schultz - Wednesday, March 27, 2024
Marketing people are also increasingly prone to anxiety about layoffs or firi ...
- Meta 'Pay Or Consent' Model In EU Being Investigated For Violations
MediaDailyNews, Laurie Sullivan - Monday, March 25, 2024
The European Union, which is testing a new digital law, recently announc ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- Joint Venture Formed To Assist Brands In Entering International Markets
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
AccuraCast and Motivity have formed a joint venture to help brands rea ...
- Safety In Numbers - Or Cross Your Fingers And 'Hope For The Best'
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2024
Jerry Daykin, former VP of global media at Beam Suntory, said befo ...
- Data Problems Get In The Way Of GenAI
Email Insider, Ray Schultz - Monday, March 18, 2024
Data problems such as the lack of customer profiles are holding ma ...
- Texas Enforces Age-Verification Regulations, Blocking Access To Pornhub
MediaDailyNews, Colin Kirkland - Friday, March 15, 2024
The U.S. Court of Appeals for the 5th Circuit has ruled th ...
- Microsoft Deal With Oracle Provides Clues To Its AI Investments
MediaDailyNews, Laurie Sullivan - Thursday, March 14, 2024
Microsoft is making investments in infrastructure to dominate the areas of ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Streaming Hacking Impacts Advertisers, Customers - More To Come?
TV Watch, Wayne Friedman - Thursday, March 14, 2024
How can TV distributors earn even greater consumer-safety trust? We wonder h ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- Head Hunt: Firms Want Data Skills For Their Marketing Leadership Teams
Email Insider, Ray Schultz - Tuesday, March 12, 2024
In particular, firms want hard data analytics skill sets, Gartner reports. ...
- TikTok Users Recruited To Influence U.S. Bill That Could Ban App
Performance Marketing Insider, Laurie Sullivan - Friday, March 8, 2024
TikTok sent an alert for the platform's users, urging them to ca ...
- Montana Asks Appellate Court To Restore TikTok Ban
MediaDailyNews, Wendy Davis - Monday, March 4, 2024
A federal judge halted the TikTok ban before it took effect, sayi ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- OOH: Waiting On MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2024
Consumers often view OOH as a service, says OAAA CEO Anna Bage ...
- Son Of Morris: Worm Can Target, Infiltrate GenAI Email Assistants
Email Insider, Ray Schultz - Monday, March 4, 2024
Morris II is a dangerous tool that can unleash zero-click worms, whi ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Advertiser Demand To Drive Growth In Data Spending
Research Intelligencer, Rob Williams - Monday, March 4, 2024
Spending is set to grow 25% from this year to $33.8 billi ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Google Ads To Automatically Pause Ad Groups With Low Activity
Performance Marketing Insider, Laurie Sullivan - Friday, March 1, 2024
Here's why search experts like Navah Hopkins, president at Navah Hopkins LL ...
- Biden Issues Executive Order To Protect Personal Data
MediaDailyNews, Laurie Sullivan - Wednesday, February 28, 2024
What should advertisers know about the executive order asking the DOJ ...
- Google Licensing Reddit Data In Expanded Partnership
Performance Marketing Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...