- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- DataForge Debuts Data Architecture Platform
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
The new data architecture tool can help brands build data lakehouses ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...
- Emplifi Debuts Customer Data Analytics Engine
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new solution combines data ranging from social-media behavior to influencer marketi ...
- TikTok Ban Justified By Concerns Over Data, Montana Argues
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Montana's TikTok ban aims to protect consumers from the app's "data-harvesting practic ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Why Retail Media Could Overtake Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- Microsoft Adds AI Data Clause To Terms And Conditions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Microsoft has changed the clause in its Terms and Conditions related ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
On Tuesday the companies will announce findings in a study on attenti ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- ABM ESP: Data, Analysis Can Help B2B Teams Personalize Messaging
Email Insider, Ray Schultz - Friday, August 11, 2023
There are five main ways through which ABM personalization can be achieve ...
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 10, 2023
Product-placement ads have been replaced by dynamic and programmatic ad insertions bas ...
- ANA Opposes FTC's Proposed Rules For Health Information
Digital News Daily, Wendy Davis - Wednesday, August 9, 2023
An FTC proposal that would require developers of health-related apps to noti ...
- The Trade Desk Sees Q2 Revenue Soar 23%, More CTV Growth
Television News Daily, Wayne Friedman - Thursday, August 10, 2023
The Trade Desk witnessed more sharp growth this year -- up 2 ...
- Google Must Face Claims That It Tracked 'Incognito' Users
Digital News Daily, Wendy Davis - Tuesday, August 8, 2023
"Google's motion hinges on the idea that plaintiffs consented to Google collecti ...
- Data Is Always Personal: An Argument For Agency
MediaDailyNews, Adam Cahill - Wednesday, August 9, 2023
Rather than think about data in terms of where it was sourc ...
- California Appeals Order Delaying Enforcement Of New Privacy Regulations
Digital News Daily, Wendy Davis - Monday, August 7, 2023
California's privacy agency is appealing a trial judge's decision to postpone enforceme ...
- CDP Simon Data Generates $54M In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, August 8, 2023
The financing will support Simon Data's product development. ...
- Criteo Reveals It 'Leverages' Twice As Much Ecommerce Data As Amazon To Target
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
Criteo reported its quarterly revenue has risen to $240.22 million. But i ...
- Web Users Battle Google Over Health Data
Digital News Daily, Wendy Davis - Friday, August 4, 2023
Google is urging a federal judge to reject web users' request f ...
- Meta AI Music Generator Lets Users Create Content With Generative Text Prompts
Digital News Daily, Colin Kirkland - Wednesday, August 2, 2023
Meta's new AI code AudioCraft combines three separate AI sound-creation models, whi ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...