- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- BuzzFeed Settles Privacy Lawsuit For $9M
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
The class-action suit claimed that BuzzFeed shared visitor data with Facebook. ...
- Accenture Song Taps Former IPG Exec Kumar To Lead Data, AI Efforts
MAD, Steve McClellan - Thursday, September 5, 2024
Kumar previously served as chief data & marketing technology officer at Interpubl ...
- Password Sharing Falls Slightly: Heavy TV, Streaming Viewers Are Big Users
TV Watch, Wayne Friedman - Friday, September 6, 2024
More than four in 10 people someone's else login and password f ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...
- For LG Ad Solutions, AI Yield Optimization Becomes Key Focus
MediaDailyNews, Laurie Sullivan - Wednesday, August 21, 2024
LG Ad Solutions chose to work with an AI workflow automation platfor ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- Grey Ups Rolfs To Global Chief Data Officer
MAD, Fern Siegel - Tuesday, August 20, 2024
Grey strengthens global data strategy practice with new promotion. ...
- Google Living Microsoft's 20th-Century Nightmare
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 14, 2024
A breakup is possible, while less severe options include forcing Google ...
- Planet Email: 9.7 Billion Messages Are Sent In The U.S. Every Day
Email Insider, Ray Schultz - Monday, August 12, 2024
Email is especially valuable in the fintech and subscription sectors, CleverTap repo ...
- Analytics Tie-Up: MessageGears Leverages Google Cloud Tool
Email Insider, Ray Schultz - Thursday, August 8, 2024
Google's BigQuery analytics platform helps brands create email campaigns and build CDP ...
- Chamber Of Commerce Sides With AT&T, Says Privacy Fine Is Unconstitutional
MediaDailyNews, Wendy Davis - Wednesday, August 7, 2024
The business group says FCC violated AT&T's constitutional rights by imposing ...
- Dentsu Touts AI For Media Planning, Downplays Cookies
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Dentsu this week announced the integration of its global data, identity a ...
- Novus Taps Docter To Lead Data Strategy, Innovation
People on the Move, Fern Siegel - Monday, August 5, 2024
She will also play a role in all MarTech initiatives. ...
- AI Pushes Attribution Changes For Ad Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, August 5, 2024
Foursquare will give advertisers the ability through data to confirm whether a ...
- The Mindful CMO: Targeting, The Economy Are Main Concerns
Email Insider, Ray Schultz - Monday, August 5, 2024
Among chief marketing officers, skepticism about AI is lessening over time, Dent ...
- Google Ads Hides In Plain Sight - A New Way To Access Data Consent Settings
Performance Marketing Insider, Laurie Sullivan - Friday, August 2, 2024
Google has a website data consent setting that apparently has gone undercov ...
- Jumping The Walled Garden: Ad-Tech Problems Frustrate Publishers, Advertisers
Publishing Insider, Ray Schultz - Thursday, July 25, 2024
Gartner offers tips on how to overcome the issues that come wi ...
- IPG Explores 'Strategic Alternatives' For Huge, R/GA
MAD, Steve McClellan - Wednesday, July 24, 2024
If the agencies are sold off, CEO Philippe Krakowsky explained, it wou ...
- FTC Tells Businesses: Identifiers Are Not Anonymous
MediaDailyNews, Wendy Davis - Wednesday, July 24, 2024
"Companies should not act or claim as if hashing personal information rende ...
- What's The Secret To A Great Cookieless Targeting Announcement... Timing!
Planning & Buying Insider, Joe Mandese - Thursday, July 25, 2024
Just days after Google scrapped plans to do away with cookies, Hav ...
- Google's Weather Ad-Choice Simulator
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 24, 2024
Could pulling apart data's black box to layer in information from ...
- Compliance Appliance: TransUnion, SafeGuard Privacy Partner On Data Questionnaire
Email Insider, Ray Schultz - Tuesday, July 23, 2024
Data providers can use the questionnaire to assure clients that they a ...
- Ad-Driven Analytics Business Secures $1M Seed Funding, Focuses On AI
MediaDailyNews, Laurie Sullivan - Monday, July 22, 2024
Elly Analytics, a technology startup that tracks data across a user's enti ...
- Judge Sides With Google In Fight Over Health Data
MediaDailyNews, Wendy Davis - Monday, July 22, 2024
A federal judge has dismissed a privacy lawsuit alleging that the company ...
- Channel Meshing: Moving From Paid To Owned Media
Email Insider, Ray Schultz - Monday, July 22, 2024
The new capabilities, which allow marketers to integrate advertising actions with ema ...