- Meta Must Face Claims Over Health Data
MediaDailyNews, Wendy Davis - Friday, September 8, 2023
A federal judge has ruled that Facebook users can proceed with ...
- Don't Delete The Data Needed By Millions Of Californians
MediaDailyNews, Bob Liodice - Thursday, September 7, 2023
The Delete Act, now under consideration, would create a government-mandated "kill switc ...
- Nielsen Enables 1st-Party In Big Data, Tells MRC It Plans To Use It As Accredited Currency
MediaDailyNews, Joe Mandese - Thursday, September 7, 2023
"For now, Nielsen's panel-only national TV service will remain the currency ...
- TikTok Begins Moving European Data To Local Data Center
MediaDailyNews, Colin Kirkland - Tuesday, September 5, 2023
As part of its Project Clover initiative, TikTok announced Tuesday it h ...
- Who Remains For Legacy TV Viewing? Quiet Quitters
Television News Daily, Wayne Friedman - Wednesday, September 6, 2023
Inscape says those who have sharply reduced cable and satellite viewing ti ...
- The Woman Behind Merkle's GenCX AI Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 5, 2023
Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campai ...
- Because A Zero Is Hard To Sell
MediaDailyNews, Joe Mandese - Friday, September 1, 2023
Based on my back-of-the-envelope calculations, Nielsen's Big Data shift will add 337 ...
- Meta May Allow Ad-Free Versions Of Facebook, Instagram In Europe
MediaDailyNews, Colin Kirkland - Friday, September 1, 2023
To help relieve regulatory scrutiny over ad-tracking data privacy concerns, Meta m ...
- Danger Downstream: Your Data May Be Leaking, And You Could Be Sued
Email Insider, Ray Schultz - Thursday, August 31, 2023
Lokker offers a free audit of your site, and says it c ...
- Nielsen Claps Back At VAB, Corrects Amazon 'Errors And Misrepresentations'
Television News Daily, Wayne Friedman - Wednesday, August 30, 2023
Nielsen has pushed back on the VAB's criticism of Nielsen's effort ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- IAB Council Talks About Privacy
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 29, 2023
The IAB Council has challenging positions in their work serving the ...
- What Green Coding For Websites And Apps Is - And Why It Matters
Data & Programmatic Insider, Laurie Sullivan - Monday, August 28, 2023
Data centers consume 3% of the planet's electricity. Ben DeBow, CEO ...
- Why Madison Avenue's Technological Past Still Is Its Prologue
MediaDailyNews, Joe Mandese - Monday, August 28, 2023
As the ad industry stands on the precipice of what may ...
- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Meta Must Face Privacy Claims Over Data Collection From Motor Vehicles Site
MediaDailyNews, Wendy Davis - Thursday, August 24, 2023
Meta Platforms must face claims that its Meta Pixel analytics software wrong ...
- DataForge Debuts Data Architecture Platform
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2023
The new data architecture tool can help brands build data lakehouses ...
- How To Get Around Third-Party Cookies For Targeting
Media Insider, Cory Treffiletti - Wednesday, August 23, 2023
The digital media ecosystem has a love/hate relationship with cookies. If y ...
- Emplifi Debuts Customer Data Analytics Engine
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new solution combines data ranging from social-media behavior to influencer marketi ...
- TikTok Ban Justified By Concerns Over Data, Montana Argues
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Montana's TikTok ban aims to protect consumers from the app's "data-harvesting practic ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- DirectTV: Digital Media, Addressable TV Still A Priority For Advertisers
Data & Programmatic Insider, Laurie Sullivan - Monday, August 21, 2023
Addressable TV is increasingly combined with search, display and other media ...
- GroupM Begins Filtering MFA Sites Out Of Programmatic Buys
MediaDailyNews, Joe Mandese - Monday, August 21, 2023
The new offering is the latest in an array of signals Grou ...
- Why Retail Media Could Overtake Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- Microsoft Adds AI Data Clause To Terms And Conditions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Microsoft has changed the clause in its Terms and Conditions related ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Financial Regulator To Propose New Restrictions On Data Brokers
Digital News Daily, Wendy Davis - Tuesday, August 15, 2023
The Consumer Financial Protection Bureau plans to propose new regulations that wou ...
- Teads, Lumen Attention Metrics From Global Campaigns Find 'Better Predictors'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
On Tuesday the companies will announce findings in a study on attenti ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...