- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- The AI Character Question: Can AI Agents Reverse Declining Trust In Brands?
Email Insider, Ray Schultz - Monday, November 4, 2024
Consumers have less trust in companies than they did a year ag ...
- OpenAI Turns On SearchGPT After Microsoft Allowed Investments To Impact Profits
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
ChatGPT is officially an AI-powered web search engine. The company is enabli ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- Straight From The Source: Unifying Data Within A Single Data Warehouse
Email Insider, Ray Schultz - Wednesday, October 16, 2024
The new engagement platform eliminates the need for working with separate CD ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Google Puts Data-Retention Limits On Advertising
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Google Ads will implement a data-retention policy on November 13 that limi ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
Email Insider, Ray Schultz - Wednesday, October 9, 2024
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Criteo Supports Retail Media Network Launch For Department Store Belk
MediaDailyNews, Laurie Sullivan - Tuesday, October 8, 2024
The partnership will provide customers with a personalized multichannel experience ahead ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- Paramount Drops Nielsen In Pricing Dispute
Television News Daily, Wayne Friedman - Tuesday, October 1, 2024
Paramount's contract with Nielsen expired Monday, September 30 at midnight. "Nielsen h ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- AI Predicts Next Words, Next Actions - Is It Worth Trillions?
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 25, 2024
Google reportedly paid $2.7 billion to bring back an AI genius ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, September 20, 2024
Is there a "number" out there that talent, agents and press c ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...