- Perplexity AI Wants To Rebuild TikTok's Algorithm For US Users
MediaDailyNews, Colin Kirkland - Friday, March 21, 2025
Perplexity AI remains dedicated to purchasing TikTok, and has published its o ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- AI Ads Target Site Visitors Without Publisher Consent
MediaDailyNews, Laurie Sullivan - Wednesday, March 19, 2025
Ads have begun to serve up on websites that block content, maki ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- NY Bill Would Outlaw 'Unfair' Business Practices
MediaDailyNews, Wendy Davis - Thursday, March 13, 2025
The Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- Amazon DSP Enables AI-Managed TV Buying
MediaDailyNews, Laurie Sullivan - Tuesday, March 4, 2025
Amazon Ads has announced a new platform in its DSP supported ...
- Bloomingdale's Hit With New Privacy Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, February 25, 2025
California resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Measurement, Sharing Tools Resurface At Adobe, LinkedIn, Others: AI Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 20, 2025
Adobe, LinkedIn and others have been working to advance measurement and audience-shari ...
- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Texas AG Demands Info From Google And Apple About DeepSeek
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Texas Attorney General Ken Paxton is demanding that Google and Apple provi ...
- Apple, Google Remove Malicious Mobile Apps From Respective App Stores
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2025
SparkCat uses machine learning to scan image galleries and steal screenshots containi ...
- Lee Enterprises Systems Outage Was Caused By 'Cybersecurity Event'
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The publisher is now attempting to find what information was affected. ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...
- Media Agency Of The Year: IPG Mediabrands
Agency of the Year, Joe Mandese - Friday, January 31, 2025
"Reimagining our orchestration strategy to get the best out of all ...
- How This Paramount+ Data Pro Makes It Work
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, January 29, 2025
Did you ever land your "dream job" only to discover it wasn ...
- Google Releasing Free Marketing Mix Model To All
MediaDailyNews, Laurie Sullivan - Wednesday, January 29, 2025
A certified partner program with measurement experts trained to support advertisers ...
- Consumers Lack Knowledge To Delete Online Data: IAB Study
MediaDailyNews, Laurie Sullivan - Monday, January 27, 2025
PALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- Auto Dealerships Experience Data Disconnects Between Critical Business Platforms
MediaDailyNews, Laurie Sullivan - Tuesday, January 21, 2025
Fifty-six percent of auto dealers said they encounter information gaps between the ...
- Perplexity AI Engine Reportedly Made Bid To Merge With TikTok
Data & Programmatic Insider, Laurie Sullivan - Monday, January 20, 2025
If Perplexity merged with TikTok, it would give the company access ...
- Supreme Court Upholds Law Banning TikTok
MediaDailyNews, Wendy Davis - Friday, January 17, 2025
Citing concerns over data collection by China, the Supreme Court on Frid ...
- EDO Strikes Deal To Boost Regional TV Ad Outcomes
Television News Daily, Wayne Friedman - Thursday, January 16, 2025
EDO has struck a deal with AI-powered ad-tech firm Chalice AI ...
- Search Heads Into Multiverse Universe
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 15, 2025
BrightEdge data explains fragmentation, its impact on advertising and why Statcounter's Decemb ...
- Google Eyes Autonomous AI To Protect Consumer Data Online
MediaDailyNews, Laurie Sullivan - Monday, January 13, 2025
Privacy Sandbox will seem outdated by the time Google releases its ne ...
- Amazon Gives Brands Access To Years Of Shopping Data
MediaDailyNews, Laurie Sullivan - Tuesday, January 7, 2025
Amazon Ads will give brands access to the past five years ...