- Liveclicker Unveils Email Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, July 17, 2018
Adoptive Personalization will help brands automate their email. ...
- Senate Democrats Call For FTC Investigation Of Smart TVs
Digital News Daily, Wendy Davis - Friday, July 13, 2018
"Televisions have entered a new era, but that does not mean th ...
- FTC Urged To Stop Facebook From Sharing Data With Researchers
Digital News Daily, Wendy Davis - Friday, July 13, 2018
"The Consent Order is clear: Facebook must obtain affirmative express consent befo ...
- The Adobe Formula For GDPR Compliance
Email Insider, Ray Schultz - Friday, July 13, 2018
GDPR is live. But not all companies are complying in the sa ...
- Omnicom Unveils People-Based Marketing Platform
MAD, Steve McClellan - Thursday, July 12, 2018
It's the latest effort by a holding company to drive personalized consum ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Macy's Sued Over Reported Customer Data Breach
Email Marketing Daily, Ray Schultz - Thursday, July 12, 2018
The case charges that Macy's failed to protect personally identifiable information a ...
- Data Breach Costs Are Highest In The U.S.: Study
Email Marketing Daily, Ray Schultz - Thursday, July 12, 2018
The U.S. enjoys a dubious distinction--it has the highest data breach cos ...
- TV Advertising's Future Will Focus On What We Actually DO With Data
Media Insider, Dave Morgan - Thursday, July 12, 2018
Data is not going to define the future of successful TV advertisin ...
- Data Is Everywhere -- But For Sponsorship, It Isn't Enough
TV Watch, Wayne Friedman - Thursday, July 12, 2018
Marketers are in the dark when it comes to comparing sponsorship spendi ...
- EU Court Rules That Jehovah's Witnesses Must Comply With GDPR
Email Marketing Daily, Ray Schultz - Wednesday, July 11, 2018
Religious groups that gather data when preaching door-to-door are subject to t ...
- Facebook Becomes The First Company To Receive A Maximum ICO Fine
London Blog, Sean Hargrave - Wednesday, July 11, 2018
Complaints say it is low, but it is the first time t ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With Brands
Research Intelligencer, Joe Mandese - Wednesday, July 11, 2018
One in four Americans say they believe the data exchange mostly benefi ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic Ads
Digital News Daily, Laurie Sullivan - Monday, July 9, 2018
Infutor's ReachSmart Digital ID, with a complete set of linked records, ad ...
- Congress Wants Answers From Google On Gmail Scanning
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Google is facing Congressional scrutiny over the ability of third-party app develope ...
- Apple, Alphabet CEOs Questioned By Congress About Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
The CEOs of Apple and Alphabet received letters Monday from the Ener ...
- Reporter's Notebook: How Data Management Has Changed
Data & Programmatic Insider, Laurie Sullivan - Monday, July 9, 2018
Data has become an industry challenge -- not just how it's use ...
- CMO Report Finds 'Time' Rivaling Scarcity Of Tools, Talent
Research Intelligencer, Joe Mandese - Monday, July 9, 2018
Data may be the oil of the new marketing economy, but accordi ...
- Real Scarce For Marketers: Time
RTBlog, Joe Mandese - Monday, July 9, 2018
Real-time marketing can be incredibly effective, but it doesn't come without i ...
- Privacy Group Asks Court To Revive Suit Over Facebook Tracking
Digital News Daily, Wendy Davis - Thursday, July 5, 2018
"Users expect that their web browsing history will remain private -- ...
- Google Services Become Big Data Leak Through Third Parties
Performance Marketing Insider, Laurie Sullivan - Friday, July 6, 2018
Apparently Gmail is one in a list of Google apps that sha ...
- Study Finds Few Consumers Know Smart TV Tracks Them
Television News Daily, Wayne Friedman - Thursday, July 5, 2018
Although new consumer data privacy rules are now in force, few consume ...
- Google Responds To WSJ Report On Scanning
Email Marketing Daily, Ray Schultz - Thursday, July 5, 2018
The search engine says that it carefully vets outside app developers w ...
- California Privacy Bill's Ambiguity Will Shake Up Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 3, 2018
Search engines will need to list information on what information they collec ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Monday, July 2, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- How To Manage Data -- And GDPR Compliance
Around the Net in Email, Ray Schultz - Friday, June 29, 2018
Companies need to curate the wealth of data they have while complyi ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- California Privacy Law Will Evolve Search Data Collection Practices
Performance Marketing Insider, Laurie Sullivan - Friday, June 29, 2018
Search engines still rely on data collection to serve the "most relevan ...
- California Passes Broad Online Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 28, 2018
A new law in California gives consumers the right to opt o ...