CMO Report Finds 'Time' Rivaling Scarcity Of Tools, Talent
- by Joe Mandese @mp_joemandese, July 9, 2018
Data may be the oil of the new marketing economy, but according to top executives at big marketing organizations, it comes with a hidden cost: time. Forty-five percent of executives surveyed recently by the CMO Council and IBM Watson say they don’t have enough time to process the consumer data …
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