- Study Finds Few Consumers Know Smart TV Tracks Them
Television News Daily, Wayne Friedman - Thursday, July 5, 2018
Although new consumer data privacy rules are now in force, few consume ...
- Google Responds To WSJ Report On Scanning
Email Marketing Daily, Ray Schultz - Thursday, July 5, 2018
The search engine says that it carefully vets outside app developers w ...
- California Privacy Bill's Ambiguity Will Shake Up Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 3, 2018
Search engines will need to list information on what information they collec ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Monday, July 2, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- How To Manage Data -- And GDPR Compliance
Around the Net in Email, Ray Schultz - Friday, June 29, 2018
Companies need to curate the wealth of data they have while complyi ...
- The Long-Tail Model: Reaching Enterprise Tech Buyers By Email
Email Insider, Ray Schultz - Friday, June 29, 2018
TechTarget provides content to 18,000 specialized users. John Steinert explains how ...
- California Privacy Law Will Evolve Search Data Collection Practices
Performance Marketing Insider, Laurie Sullivan - Friday, June 29, 2018
Search engines still rely on data collection to serve the "most relevan ...
- California Passes Broad Online Privacy Bill
PolicyBlog, Wendy Davis - Thursday, June 28, 2018
A new law in California gives consumers the right to opt o ...
- 'Torture The Data Until It Confesses,' New Lotame Chief Strategy Officer Says
Digital News Daily, Laurie Sullivan - Wednesday, June 27, 2018
Creating a data powerhouse that supports online advertising and protects consumer priva ...
- Google And Facebook Push Users To Cede Privacy, Advocates Say
Digital News Daily, Wendy Davis - Wednesday, June 27, 2018
"We urge you to investigate the misleading and manipulative tactics of t ...
- Exactis Data Leak Covers Almost All Americans, Email Addresses Included
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
The exposure includes 340 million records on 230 million consumers and 1 ...
- NeverBounce Adds API Integrations With HubSpot, SendGrid
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
NeverBounce is set to add dozens of API integrations on top ...
- Micro Focus Unveils GDPR Compliance Suite
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
A new product group from Micro Focus is designed to help fir ...
- Kantar, Adwanted Automate Offline Media Buys Through Programmatic, Integrate SRDS Data
MediaDailyNews, Laurie Sullivan - Tuesday, June 26, 2018
The companies say ad buyers can transact traditional ad buys integrated wi ...
- UK DMA To Use OneTrust For GDPR Compliance
Email Marketing Daily, Ray Schultz - Tuesday, June 26, 2018
The DMA needs help with its own privacy program. It selected OneTru ...
- IAB Tech Lab To Strengthen Data's Worth
Data & Programmatic Insider, Laurie Sullivan - Tuesday, June 26, 2018
David Justus, Lotame vice president and IAB Tech Lab Data Transparency Standar ...
- Supreme Court Expands Digital Privacy, Requires Warrants For Location Records
Digital News Daily, Wendy Davis - Sunday, June 24, 2018
In a decision cheered by privacy advocates, the Supreme Court ruled 5 ...
- Retail Workers Gripe: We're Forced To Collect Email Addresses
Email Marketing Daily, Ray Schultz - Friday, June 22, 2018
Five Below sales associates claim that hours and raises are tied ...
- FTC To Rethink Approach To Big Tech
Digital News Daily, Wendy Davis - Wednesday, June 20, 2018
The Federal Trade Commission plans to hold wide-ranging hearings across the count ...
- Twitter, comScore Sued For Allegedly Tracking Kids Who Use Disney Apps
Digital News Daily, Wendy Davis - Wednesday, June 20, 2018
A group of parents who are suing Disney over alleged privacy violatio ...
- Businesses Lag In Data Use And Sharing, Harming Email
Email Marketing Daily, Ray Schultz - Thursday, June 21, 2018
All marketers -- including those specializing in email -- are in dang ...
- Marketers Concerned About Lack Of Data On Consumer Buying Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 20, 2018
Marketers are concerned about a lack of visibility into consumer actions acro ...
- Google Likely To Resolve WiFi Snooping Case With Nonprofit Donations
Digital News Daily, Wendy Davis - Monday, June 18, 2018
The settlement, If accepted by Breyer, will resolve an 8-year-old battle stemmi ...
- Privacy With A Gimlet Eye: Consumers Are Suspicious, But Practical
Email Insider, Ray Schultz - Tuesday, June 19, 2018
Most Americans will share data in return for benefits. And their ema ...
- Round Two: ICANN Appeals German Court Ruling On Whois
Email Insider, Ray Schultz - Friday, June 15, 2018
ICANN is demanding once again that EPAG collect data on domain na ...
- Amazon, Google, IAB Spending Big Bucks To Stop California Privacy Act
Performance Marketing Insider, Laurie Sullivan - Friday, June 15, 2018
The California Consumer Privacy Act is seeing financial opposition from a lo ...
- Simulmedia Starts Transparent TV
Television News Daily, Wayne Friedman - Thursday, June 14, 2018
The program will run advanced TV campaigns against audiences, offering total transparen ...
- Validity Acquires BriteVerify
Email Marketing Daily, Ray Schultz - Thursday, June 14, 2018
Validity has made its second purchase -- of the email verification platfo ...
- Searchmetrics Launches SEO Consulting Practice Based On Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 14, 2018
Searchmetrics on Thursday launched a consulting practice to help brands and agenci ...