- Google Search: Optimization Over Speed
Performance Marketing Insider, Laurie Sullivan - Friday, July 27, 2018
After analyzing 33,500 keywords and 1 million pages of search results, analys ...
- Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acrony ...
- Engine Group Rebrands North American Network, Launches Data Platform
MAD, Larissa Faw - Wednesday, July 25, 2018
The main idea is to better present the firm to clients ...
- Opt-In Data Haul: Fluent Leverages Content To Fuel Personalized Marketing
Email Insider, Ray Schultz - Wednesday, July 25, 2018
Fluent gleans email addresses and other data from registrations on its ma ...
- Wunderman Forms 'Data Products' Practice, Taps Murray To Lead It
MAD, Joe Mandese - Tuesday, July 24, 2018
WPP's Wunderman unit has named Murray president and chief product officer ...
- Clarification On FoxNews.com, CNN Page Views: comScore Explains Accuracy Findings
Publishers Daily, Sara Guaglione - Wednesday, July 25, 2018
Comparing FoxNews.com page view data to both CNN.com and CNN Brand numbe ...
- Google Lets AI Run Data Cooling System For Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 20, 2018
Google has developed a method to put artificial intelligence in charge ...
- Openrise Adds Third-Party Data Suppliers To Its Marketplace
Email Marketing Daily, Ray Schultz - Wednesday, July 18, 2018
Openrise has expanded its Data Marketplace to include Acxiom, Dun & Bradstre ...
- B2B Brands Turn To Signal Data TO Engage Buyers
Around the Net in Email, Ray Schultz - Tuesday, July 17, 2018
B2B marketers are relying on signal data—information that can alert sales a ...
- Liveclicker Unveils Email Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, July 17, 2018
Adoptive Personalization will help brands automate their email. ...
- Senate Democrats Call For FTC Investigation Of Smart TVs
Digital News Daily, Wendy Davis - Friday, July 13, 2018
"Televisions have entered a new era, but that does not mean th ...
- FTC Urged To Stop Facebook From Sharing Data With Researchers
Digital News Daily, Wendy Davis - Friday, July 13, 2018
"The Consent Order is clear: Facebook must obtain affirmative express consent befo ...
- The Adobe Formula For GDPR Compliance
Email Insider, Ray Schultz - Friday, July 13, 2018
GDPR is live. But not all companies are complying in the sa ...
- Omnicom Unveils People-Based Marketing Platform
MAD, Steve McClellan - Thursday, July 12, 2018
It's the latest effort by a holding company to drive personalized consum ...
- Why You Should Demand Guarantees From SEO Companies
Search & Performance Marketing Daily, Hamlet Batista - Friday, July 13, 2018
Before asking for a guarantee, consider the benefits of SEO. Determine w ...
- Macy's Sued Over Reported Customer Data Breach
Email Marketing Daily, Ray Schultz - Thursday, July 12, 2018
The case charges that Macy's failed to protect personally identifiable information a ...
- Data Breach Costs Are Highest In The U.S.: Study
Email Marketing Daily, Ray Schultz - Thursday, July 12, 2018
The U.S. enjoys a dubious distinction--it has the highest data breach cos ...
- TV Advertising's Future Will Focus On What We Actually DO With Data
Media Insider, Dave Morgan - Thursday, July 12, 2018
Data is not going to define the future of successful TV advertisin ...
- Data Is Everywhere -- But For Sponsorship, It Isn't Enough
TV Watch, Wayne Friedman - Thursday, July 12, 2018
Marketers are in the dark when it comes to comparing sponsorship spendi ...
- EU Court Rules That Jehovah's Witnesses Must Comply With GDPR
Email Marketing Daily, Ray Schultz - Wednesday, July 11, 2018
Religious groups that gather data when preaching door-to-door are subject to t ...
- Facebook Becomes The First Company To Receive A Maximum ICO Fine
London Blog, Sean Hargrave - Wednesday, July 11, 2018
Complaints say it is low, but it is the first time t ...
- Consumers: My Data Is My Property, I Should Be Able To Trade It With Brands
Research Intelligencer, Joe Mandese - Wednesday, July 11, 2018
One in four Americans say they believe the data exchange mostly benefi ...
- Reach Smart Digital ID Uses Identity To Help Marketers Better Target Social, Programmatic Ads
Digital News Daily, Laurie Sullivan - Monday, July 9, 2018
Infutor's ReachSmart Digital ID, with a complete set of linked records, ad ...
- Congress Wants Answers From Google On Gmail Scanning
Email Marketing Daily, Ray Schultz - Tuesday, July 10, 2018
Google is facing Congressional scrutiny over the ability of third-party app develope ...
- Apple, Alphabet CEOs Questioned By Congress About Tracking Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 9, 2018
The CEOs of Apple and Alphabet received letters Monday from the Ener ...
- Reporter's Notebook: How Data Management Has Changed
Data & Programmatic Insider, Laurie Sullivan - Monday, July 9, 2018
Data has become an industry challenge -- not just how it's use ...
- CMO Report Finds 'Time' Rivaling Scarcity Of Tools, Talent
Research Intelligencer, Joe Mandese - Monday, July 9, 2018
Data may be the oil of the new marketing economy, but accordi ...
- Real Scarce For Marketers: Time
RTBlog, Joe Mandese - Monday, July 9, 2018
Real-time marketing can be incredibly effective, but it doesn't come without i ...
- Privacy Group Asks Court To Revive Suit Over Facebook Tracking
Digital News Daily, Wendy Davis - Thursday, July 5, 2018
"Users expect that their web browsing history will remain private -- ...
- Google Services Become Big Data Leak Through Third Parties
Performance Marketing Insider, Laurie Sullivan - Friday, July 6, 2018
Apparently Gmail is one in a list of Google apps that sha ...