- California Tweaks New Privacy Law, Delays Enforcement
Digital News Daily, Wendy Davis - Wednesday, September 5, 2018
The new law won't be enforced until either six months after t ...
- Google Releases Data Search Engine In Pilot Program
Performance Marketing Insider, Laurie Sullivan - Thursday, September 6, 2018
Through the search engine, which publishers can add to based on specif ...
- In Brands We Trust: Study Finds Higher Loyalty, Recommendations, Sales
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
At a time when trust issues seem greater than ever before, ...
- Marketers Struggle With Tying Data To AI Systems
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 4, 2018
Data supported by artificial intelligence has become an essential part of campaign ...
- UK Consumers Not Feeling The GDPR Benefit
London Blog, Sean Hargrave - Tuesday, August 28, 2018
It was supposed to improve brands' relationships with customers, but two ...
- Hitwise Appoints Timur Yarnall To CEO, President
Digital News Daily, Laurie Sullivan - Monday, August 27, 2018
Hitwise, which provides data and insights to hundreds of marketers at compani ...
- Dynamic Consultants Group Offers GDPR Tool For Microsoft 365
Email Marketing Daily, Ray Schultz - Monday, August 27, 2018
The new add-on facilitates the removal of personal data, in compliance wi ...
- Google Deletes Dozens Of Accounts With Ties To Iran
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 23, 2018
Google on Thursday said it deleted more than fifty accounts with ti ...
- Advertisers Tell FTC California Privacy Law Threatens Web Economy
Digital News Daily, Wendy Davis - Wednesday, August 22, 2018
"The threats to the U.S.-based Internet economy and consumers' access to digital-bas ...
- Advertisers Looking For Google Alternative
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 22, 2018
Some 71% of marketers are seeking alternatives to advertising online with Facebo ...
- Google's Data Collection Difficult To Ignore, Research Claims
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 22, 2018
According to a Vanderbilt University study, a dormant Android phone sent locati ...
- Lucid Creates Data Quality Measurement Model
Data & Programmatic Insider, Laurie Sullivan - Monday, August 20, 2018
The model analyzes "attribute density" in a new way to identify t ...
- Google Can't Shake Privacy Suit By Mississippi Attorney General
Digital News Daily, Wendy Davis - Wednesday, August 15, 2018
Siding against Google, Mississippi's highest court has refused to halt a priva ...
- How Brands Can Thrive By Using First-Party Data
Marketing Insider, Diaz Nesamoney - Thursday, August 16, 2018
Most firms still don't have the infrastructure in place to capitalize ...
- Princeton Research Confirms Google Tracks Phones With Location History Turned Off
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 14, 2018
Google insists that those using its services can control the information t ...
- Should Marketers Ad Target Households Or Individuals?
Data & Programmatic Insider, Laurie Sullivan - Monday, August 13, 2018
Before launching a campaign, marketers need to determine whether it should targ ...
- Report Finds U.S. Marketers Shifting From 'Data' To 'Identity'-Based Marketing, Proficiency Mixed
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
It's no secret that the marketing industry has been shifting from "data-base ...
- ANA Publishes First 'Sponsored' Content Report Developed By DMA
MediaDailyNews, Joe Mandese - Friday, August 10, 2018
In a surprise development, The Association of National Advertisers published a repo ...
- No, Siri Does Not Listen To Pre-Conversations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 8, 2018
Apple told U.S. lawmakers on Tuesday that its iPhones do not list ...
- Google's Next Steps For A Censored Search Engine In China
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 8, 2018
Most Google sites are blocked by the Chinese government in the countr ...
- Traveling Light: Retailer Sends Less Emails, Makes More Money
Email Insider, Ray Schultz - Wednesday, August 8, 2018
TUMI, a Samsonite brand, upgraded its email program with a customer da ...
- New Rules, Tools For Managing Information In The Digital Age, Part III
Search & Performance Marketing Daily, Peter Friedman - Wednesday, August 8, 2018
The key is to put to put in place tools, rules, a ...
- Lawmakers Want Answers On Facial Recognition
Digital News Daily, Wendy Davis - Wednesday, August 1, 2018
"Data collection and sale of facial imagery -- and its associated concer ...
- Hacker Gains Access To Reddit Email Addresses
Email Marketing Daily, Ray Schultz - Thursday, August 2, 2018
Social media giant Reddit reports that it was hacked in June, a ...
- The Facebook Dilemma: It's Not What You Think, Part II
Search & Performance Marketing Daily, Peter Friedman - Wednesday, August 1, 2018
Facebook overall has very strongly protected user privacy -- but it h ...
- Email Attacks Grew In Second Quarter: Report
Email Marketing Daily, Ray Schultz - Tuesday, July 31, 2018
Business email attacks are on the rise, according to a study ...
- Google Taps News Organizations To Show More Data In Search Results
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 31, 2018
Google announced Tuesday it is working to make it easier to sear ...
- 25% Of Marketers Lack Skills To Measure Success Of Data
Data & Programmatic Insider, Laurie Sullivan - Monday, July 30, 2018
Implementing transparency, consistency and universal standards are the top three actions th ...
- FTC Commissioner Wary Of New Privacy Laws
Digital News Daily, Wendy Davis - Sunday, July 29, 2018
"I want today to register my concern that laws and regulations intend ...
- Simon Data Raises $20 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Monday, July 30, 2018
Simon Data, a cloud-based data platform provider, has raised $32 million ...