- Telltale Email: Channel Ranks Fourth As A Data Source, First As An Identifier
Email Insider, Ray Schultz - Thursday, March 8, 2018
Marketers are confident in their data-driven marketing capabilities -- and email pla ...
- Will GDPR Usher In An Era Of Data Austerity?
MAD London, Tobin Ireland - Thursday, March 8, 2018
What will the landscape look like post-GDPR? Are we moving toward da ...
- Nine Ways To Achieve Better Email List Segmentation
Around the Net in Email, Ray Schultz - Tuesday, March 6, 2018
It’s not enough to have an email address. Email marketers also ne ...
- LiveRamp Brings People-Based Marketing To TV Media Buys, Measurement
Television News Daily, Laurie Sullivan - Monday, March 5, 2018
LiveRamp on Monday officially announced the extension of its IdentityLink platform in ...
- The Supremes Follow The Data -- But Will They Get It Right In Microsoft Case?
Email Insider, Ray Schultz - Monday, March 5, 2018
Many arguments were made in the Microsoft case last week -- b ...
- Bombora Intent Data Now Offered Through Marketo
Email Marketing Daily, Ray Schultz - Monday, March 5, 2018
Two high-tech companies -- Bombora and Marketo -- are teaming up ...
- Equifax Breach Affects More People Than Reported
Email Marketing Daily, Ray Schultz - Friday, March 2, 2018
Equifax identified an additional 2.4 million individuals whose names and driver's licen ...
- Kenshoo Takes An Oath To Remain Native; Search Marketers Outline Top Goals
Performance Marketing Insider, Laurie Sullivan - Friday, March 2, 2018
Oath has begun to integrate in-store, point-of-sale retail data into online ...
- Pontus Vision Unveils Open-Source GDPR Compliance Tool
Email Marketing Daily, Ray Schultz - Thursday, March 1, 2018
London-based Pontus Vision is offering a solution that allows firms to acce ...
- GDPR Study Shows 65% Of Companies Unable To Comply
Digital News Daily, Laurie Sullivan - Tuesday, February 27, 2018
The study suggests 65% of organizations are unable to comply with GD ...
- Few UK Small Businesses Are Ready For GDPR, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
Only 8% of SMBs in the UK are up to speed ...
- Companies Are Failing To Address Cyber Threat: Report
Email Marketing Daily, Ray Schultz - Wednesday, February 28, 2018
Most firms are ill-equipped for the cybersecurity war, a Cygilant study fi ...
- Adobe Personalizes Voice
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 27, 2018
On Tuesday, Adobe announced enhancements that will enable consumers to interact wi ...
- Publisher Data Alliance: Utopian Dream Or Possibility?
Publishers Daily, Paul Barnard - Friday, February 23, 2018
By creating a pool of trusted second-party data that publishers and bran ...
- Google 'Freshness' Algorithm May Still Cause Dips In Website Traffic
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2018
Google challenges marketers by changing its algorithm often. One change that occurr ...
- Oath's Ad President Says Communication With Customers Key To Company's GDPR Preparation
Performance Marketing Insider, Laurie Sullivan - Monday, February 19, 2018
Verizon Oath's President-Advertising and Publisher Strategy Tim Mahlman recently visited London ...
- Who's Backing The Chain Gang?
RTBlog, Joe Mandese - Monday, February 19, 2018
It's been nearly a year since I published my first story abo ...
- A Gentler GDPR: It May Even Help Brands, Return Path CPO Says
Email Insider, Ray Schultz - Friday, February 16, 2018
Return Path's Chief Privacy Officer Dennis Dennis Dayman explains why GDPR m ...
- Data-Sharing Customers Want Benefits, Not Just Transparency
London Blog, Sean Hargrave - Friday, February 16, 2018
DMA research shows that consumers understand their data powers the internet, a ...
- Data Protection Officers Are Now In High Demand
Around the Net in Email, Ray Schultz - Wednesday, February 14, 2018
Data protection officers are the hottest hires in technology, thanks to t ...
- Forrester: North Americans Most GDPR Compliant, Europeans Least
Digital News Daily, Joe Mandese - Tuesday, February 13, 2018
In a surprise finding, North American companies, not Europeans, currently are t ...
- What, Me Worry? The Rise Of The Data Unconcerneds
Email Insider, Ray Schultz - Wednesday, February 14, 2018
Consumers are increasingly willing to share data for benefits, a UK DMA/Acxi ...
- This Valentine's Day, Learn To Love Data
MediaDailyNews, Matt Richards - Wednesday, February 14, 2018
Our technology has advanced rapidly, but our understanding of what it ...
- More Spend On Data, But Value Is Debated
Digital News Daily, Wayne Friedman - Monday, February 12, 2018
Overall, 60% of marketers, publishers and tech developers said their organizations spe ...
- North American Firms Not Ready For GDPR, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, February 13, 2018
Companies are falling short on both GDPR readiness and data governance, ...
- 4 Steps To Embrace GDPR And Transparency
MAD London, Damian Scragg - Tuesday, February 13, 2018
GDPR has a noble transparency goal and should be embraced rather th ...
- IAB/DMA Report Reveals Need For Data Skills, Management, Processing
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2018
The report finds that only 9.8% of survey respondents describe their organizati ...
- Senators Want To Allow Law Enforcement To Obtain Data Held Overseas
Digital News Daily, Wendy Davis - Friday, February 9, 2018
Senate lawmakers have introduced a bill that would enable law enforcement officia ...
- Equifax Data Breach Worse Than Reported, Warren Says
Email Marketing Daily, Ray Schultz - Sunday, February 11, 2018
Last year's Equifax data breach exposed sensitive information on 145 million American ...
- Dishing On Data: Marketers List Their Priorities And Concerns
Email Insider, Ray Schultz - Wednesday, February 7, 2018
Most marketers are happy with the data they're getting -- and th ...