Since search and social media have become entwined, marketers spearheading campaigns on Facebook and other social media sites for their brands may want to know about a little-known company based in Israel that says it has technology to detect fake news and fraud about brands on social platforms.
The technology comes from veterans of Israel's elite security and intelligence units who have accumulated 25 years of experience in online identity thefts and through their military service and activity in business intelligence companies.
Ram Ben Barak, former deputy director of the Mossad are among these entrepreneurs who built the company called Cyabra, which has raised about $600,000 out of $1 million in seed funding from investors. The Israeli startup’s technology offers real-time threat detection on social media platforms to help brands protect their public identities against disinformation.
Coca-Cola, Mercedes, and Turner -- three top brands that sponsor a “commercialization program” called The Bridge -- have recognized Cyabra’s technology, choosing the company as one of the 12 participating startups to participate in the Bridge 2018 Accelerator Program
The program bridges the gap between the Israeli entrepreneurial community and major global markets such as United States, Europe, Africa, and the Pacific.
Dan Brahmy, cofounder and chief executive officer at Cyabra, wrote in an email to Search Insider that Coca-Cola is not using Cyabra's product yet, but the two companies have entered into “advanced commercial conversations.”
Cyabra’s unnamed clients include large businesses and international corporations, political parties, and politicians worldwide.
The Bridge program lasts for seven months and provides guidance, business mentors from a variety of fields, contacts with all three sponsors and provides exclusive access to launch a pilot within the company.
The platform provides information about hostile social media activity in early stages. It can present data on the overall threat facing it, such as the number of fake users, the estimated amount of money invested in the attack, and a high probability of determining the cause of the activity.
It also can detect data breaches like the Cambridge Analytica scandal, where Facebook estimates information of up to 87 million people -- mostly in the U.S. -- may have been improperly shared with the firm.
Cyabra, founded in 2017, uses artificial intelligence and machine learning to determine whether the posts contain fake information and whether they’re coming from fake profiles. Hundreds of parameters are examined by algorithms. Each piece of information is rates. The data is gathered into a report provided to the customer.