- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
Real-Time Daily, Mike Driscoll - Monday, May 16, 2016
To go beyond pretty charts, demand a deeper set of analytics capabiliti ...
- The Data Dilemma: How To Leverage Big Data To Deliver Big Results
Real-Time Daily, Mike Hammer - Monday, May 16, 2016
With so much data being produced, and so many media companies relyi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
- Jerk.com Duped Users, Appeals Court Rules
Daily Online Examiner, Wendy Davis - Friday, May 13, 2016
Siding with the Federal Trade Commission, an appellate court has upheld ...
- ironSource Releases Dataflow Management Product
Mobile Marketing Daily, Ben Frederick - Thursday, May 12, 2016
ironSource, an app discovery platform, announced the launch of a suite ...
- Verizon Fights Tough Broadband Privacy Proposal
PolicyBlog, Wendy Davis - Thursday, May 12, 2016
Verizon wants the FCC to back away from regulations that would requi ...
- Salesforce Matches With Google On Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Salesforce's integration with Google, announced Tuesday, allows its clients to use first-par ...
- Opera Releases Free VPN For Tablets And Phones
Mobile Marketing Daily, Ben Frederick - Monday, May 9, 2016
Software provider Opera announced that it is launching virtual private network (VP ...
- ANA To Oppose 'Overly Restrictive' Broadband Privacy Rules
PolicyBlog, Wendy Davis - Tuesday, May 10, 2016
The Association of National Advertisers suggests it will oppose regulations that wou ...
- AppNexus Offers Streaming Data Feature On A Limited Basis
Real-Time Daily, Tobi Elkin - Tuesday, May 10, 2016
Ad tech firm AppNexus on Tuesday said it's making its streaming da ...
- RadiumOne's Dimitri Vaynblat On Key Data Challenges
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Marketers and publishers all want first-party data. But what are the mo ...
- Why Big Data Can Weigh You Down, And What To Do About It
MAD London, Steve Mepham - Friday, May 6, 2016
Marketers may think there can never be too much data, but unle ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Senate To Grill FCC And FTC On Broadband Privacy
PolicyBlog, Wendy Davis - Thursday, May 5, 2016
Lawmakers on the Senate Judiciary Committee plan to examine proposed new priva ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Fewer CEOs Paying Attention To Data, Study Says
SearchBlog, Laurie Sullivan - Monday, May 2, 2016
Data and analysis help brands gain a competitive advantage -- so mu ...
- Using Data In Predictive Analytics Helps B2Bs Throughout The Funnel
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
B2B brands have so much data in their arsenals but they ne ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- BPA Responds To Call To Track Ad-Blocking Data
Real-Time Daily, Tobi Elkin - Wednesday, April 27, 2016
BPA Worldwide, a not-for-profit media auditor, has stepped up to respond ...
- BeautifulPeople.com At Risk Of Revealing User Info
Around The Net in Daily Online Examiner, Gavin O'Malley - Monday, April 25, 2016
After suffering a data leak, last year, BeautifulPeople.com might be held responsib ...
- Life Time Personalizes Fitness With Salesforce Marketing Cloud
Email Marketing Daily, Jess Nelson - Friday, April 22, 2016
Life Time, a chain of fitness centers operating in the United Stat ...
- Using Email To Drive That All-Important Second Purchase
Email Insider, Loren McDonald - Thursday, April 21, 2016
Getting a customer to buy from you a second time is o ...
- Yes Lifecycle Analytics Platform Tracks Customer Engagement, Behavior In Real-Time
Email Marketing Daily, Jess Nelson - Tuesday, April 19, 2016
Digital marketing company Yes Lifecycle Marketing announced the release of a n ...
- Lotame Looks To Local TV For Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
Lotame CEO Andy Monfried tells AdExchanger the company has a big advanta ...
- Data Management Platforms Growing More Important In China
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 19, 2016
While programmatic advertising is growing in China, data management platforms (DMPs) a ...
- History Shows That Walls Have A Way Of Coming Down
RTBlog, Tobi Elkin - Tuesday, April 19, 2016
Rocket Fuel CEO Randy Wootton has a point about history showing th ...
- Two Words Will Get You Through GDPR -- Informed Consent
London Blog, Sean Hargrave - Friday, April 15, 2016
The GDPR headlines reference huge fines, but digital marketers need to foc ...
- Advertising Firms + Big Data = Missed Opportunities
MAD, David Niles - Thursday, April 14, 2016
Creative agencies are leaving valuable opportunities on the table when it com ...
- Digitas' Chief Media Officer Will Start His Own Company
Around the Net in Real-Time, Tobi Elkin - Tuesday, April 12, 2016
DigitasLBi global chief media officer Baba Shetty is leaving the agency ...