- IAB Releases New Lexicon On Data Segments, Techniques
Real-Time Daily, Tobi Elkin - Friday, January 22, 2016
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segmen ...
- Etihad Airways Appoints Lowe Open
Around the Net In MAD London, Sean Hargrave - Thursday, January 21, 2016
Etihad Airways has appointed Lowe Open as its first global direct marketi ...
- Inmar Acquires Willard Bishop, Pushes Deeper Into Real-Time Retail Insights
Real-Time Daily, Joe Mandese - Thursday, January 21, 2016
Consumer promotion and coupon transaction processor Inmar is diversifying deeper into consum ...
- Programmatic May Be Problematic, But Agencies Set Up Own Capabilities
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2016
For every dollar spent on programmatic, there are platform, technology, verification a ...
- EU Data Regulations Tough On Social Nets
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 18, 2016
The General Data Protection Regulations -- the European Union's recently passed regulati ...
- Sarandos Says NBC's Netflix Show Data Is 'Remarkably Inaccurate'
MediaDailyNews, Wayne Friedman - Sunday, January 17, 2016
PASADENA, CALIF. -- Ted Sarandos, chief content officer of Netflix, says effor ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- Pinterest Recruits SparkPost for Real-Time Data-Driven Email Engagement
Email Marketing Daily, Jess Nelson - Wednesday, January 13, 2016
SparkPost, a cloud-based email marketing company, on Wednesday announced that Pinterest h ...
- Dentsu Buys Brazil's Navegg, Strengthens Real-Time Audience Delivery
MAD, Larissa Faw - Friday, January 8, 2016
Navegg has a database of over 250 million Internet users and specializ ...
- eBay Enterprise Marketing Acquires AffiliateTraction, Expands Programmatic
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2016
eBay Enterprise Marketing Solutions will announce Monday the acquisition of AffiliateTraction ...
- Acxiom Launches Advanced Ad Data Platform AcxiomTV
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2016
Analytics company Acxiom is launching Acxiom TV, an effort that will expa ...
- GroupM, Dentsu Aegis Forge Data Alliances With China's Tencent
MAD, Steve McClellan - Thursday, December 31, 2015
The agreements will provide the ad holding companies with access to Tencent ...
- 2016 Will Become The Year Of Data For Marketers
Email Marketing Daily, Jess Nelson - Tuesday, December 29, 2015
Some 81.3% of global marketers say data will become more important ...
- Mobile Modes Of Production In Post-PC Era
Mobile Insider, Josh Engroff - Thursday, December 24, 2015
From a global perspective, to say mobile devices are disrupting the digit ...
- How The Living Planet Aquarium Earned Co-Op Marketing Funds Through Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 23, 2015
The Living Planet Aquarium was drowning in unorganized data, impacting all leve ...
- IBT Media Names Noach VP, Director Of Social Media To Oversee Content
Publishers Daily, Sara Guaglione - Monday, December 21, 2015
IBT Media today announced Arbell Noach will join the company's marketing te ...
- Google Reaches For Cloud Space To Power Advertising, Services
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2015
A land deal being voted on Monday by the Montgomery County Commissi ...
- Microsoft Sharpens Its Data Chain Through Metanautix Acquisition, Partnerships
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2015
Microsoft has acquired Metanautix to help companies manage and search through da ...
- PaperG's Victor Wong Says Rich Media Is Dead
RTBlog, Tobi Elkin - Friday, December 18, 2015
PaperG CEO Victor Wong predicts the death of rich media, the ri ...
- Unambiguous Consent For Data Enshrined In New EU Regulation
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
The European Union has finally agreed on the text of its n ...
- Apple Shutters Topsy Labs, Redirects Site To iOS 9 Search Help Page
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2015
Apple's growing strength in search services could have prompted the decision ...
- Dell Sees Data Changing Advertising Through IoT In 2016
Data and Targeting Insider, Laurie Sullivan - Tuesday, December 15, 2015
Data will become the backbone to the emerging market of what ma ...
- Adsquare Adds New Branded Data Providers To Audience Management Platform
Real-Time Daily, Tobi Elkin - Wednesday, December 16, 2015
Berlin-based adsquare, an audience management platform for mobile programmatic advertising, on Wednesd ...
- With Cross-Platform Targeting, First-Party Data Can Be Misleading
Around the Net in Real-Time, Tobi Elkin - Monday, December 14, 2015
eMarketer Analyst Lauren Fisher spoke with Omar Tawakol, group vice president a ...
- Nielsen's Most eXelate Future: Says It's An 'Operating System' For Marketing And Sales
Real-Time Daily, Joe Mandese - Friday, December 11, 2015
Nine months after its acquisition of digital data management platform eXelate, Niels ...
- Google Smart Goals For Advertisers That Lack Conversion Tracking
SearchBlog, Laurie Sullivan - Friday, December 11, 2015
For businesses without a way to measure conversions and optimize AdWords campaign ...
- Unilever Imagines A World Where Consumers Own Their Own Data
Around the Net In MAD London, Sean Hargrave - Thursday, December 10, 2015
Unilever is trying to work out how personalised marketing works in ...
- Verizon Testing "Sponsored Data"
Around the Net in Mobile, Gavin O'Malley - Thursday, December 10, 2015
Verizon plans to start testing “sponsored data,” which Re/code calls “the equivalent ...
- MediaMath Partnership Turns Skimlinks Into Data Provider
Data and Targeting Insider, Laurie Sullivan - Wednesday, December 9, 2015
MediaMath has partnered with Skimlinks to give brands and agencies access ...
- Marlin Equity Partners Acquires BlueHornet, Further Consolidating Email Marketing Industry
Email Marketing Daily, Jess Nelson - Tuesday, December 8, 2015
Email marketing company BlueHornet Tuesday announced its acquisition by Marlin Equity Partner ...