- AppsFlyer Launches Data Tool Pivot
Email Marketing Daily, Jess Nelson - Tuesday, March 28, 2017
AppsFlyer has announced the launch of a new data science tool th ...
- The 5 S's Of Data
Real-Time Daily, Miles Pritchard - Tuesday, March 21, 2017
Agencies simply don't dedicate the time and energy required to properly veri ...
- Reach Analytics Helps Spring Clean Email Data
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Reach Analytics expanded its B2C marketing platform on Tuesday with response modelin ...
- Data Targeting And Privacy: Mortal Enemies Or Unlikely Friends?
Real-Time Daily, Scott O’Neill - Wednesday, March 22, 2017
Some people think privacy is a luxury commodity. That shouldn't be t ...
- How Modi Media Approaches The Advanced TV Ecosystem
Show Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving and highly fragmented advanced TV universe, everything star ...
- Campaign Monitor Acquires Tagga, Turns To CRM
Email Marketing Daily, Jess Nelson - Wednesday, March 15, 2017
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, ...
- Build A Wall -- For The Third Garden
Online Spin, Ted McConnell - Thursday, March 16, 2017
Two walled gardens own 82% of the online advertising business. There ...
- Programmatic Display: Data Addict In Need Of Intervention
Real-Time Daily, Alex Groth - Wednesday, March 15, 2017
The default mindset for online advertising has been "more data yields bett ...
- The Future Of Predictive Marketing In An Unpredictable World
Real-Time Daily, Will Margiloff - Thursday, March 9, 2017
In the wake of the inauguration of President Donald Trump, the da ...
- The 'Uber' Of Data
AI Insider, Mike Azzara - Thursday, March 2, 2017
Narrative.io is a tiny, not-exactly-stealth start-up that could play a possibly lar ...
- Quantifying The Trump Effect: Q&A With Cambridge Analytica's Oczkowski
Marketing Politics Daily, Charlene Weisler - Friday, February 24, 2017
Cambridge Analytica has been in the news recently because of its astu ...
- 7 Questions On How To Use AI Technology -- Without A Data Scientist
AI Insider, Mike Azzara - Thursday, February 9, 2017
If you have at least a half-million customers and good customer-interaction dat ...
- IAB: Tough To Prove ROI With Data-Driven Campaigns
MediaDailyNews, Laurie Sullivan - Monday, January 30, 2017
Proving ROI remains one challenge in a long list of obstacles cit ...
- Hitwise Intros Hourly Data Reporting Per Category
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 31, 2017
Hitwise, a division of Connexity, will introduce an insight reporting capability Tuesd ...
- Consumer Identity Data Becomes Big Business
Data and Targeting Insider, Laurie Sullivan - Thursday, January 26, 2017
In 2017, more companies will clean up their CRM databases to veri ...
- Oracle, Eyeota Partner To Boost Global Engagement
Email Marketing Daily, Jess Nelson - Friday, January 20, 2017
The company hopes that Eyeota's data will significantly expand a marketer's abili ...
- Implementing A Data Strategy With Your Programmatic Buying
Real-Time Daily, Dan Raffe - Monday, January 16, 2017
Diving into programmatic advertising without a data strategy is like charging in ...
- Marketers Seek Email Info During Holidays
Email Marketing Daily, Jess Nelson - Friday, January 6, 2017
Email marketing was the most read-about and sought after marketing tactic amo ...
- Google's John Mueller Reveals Search Console Secret About Analytics Data
SearchBlog, Laurie Sullivan - Wednesday, December 21, 2016
During a recent Google Webmasters live stream on Search Console and mobile-fir ...
- CMO Council Says Data Will Drive Customer Experience In 2017
MediaDailyNews, Laurie Sullivan - Tuesday, December 13, 2016
Some 43% of marketers say it is difficult to aggregate and centrali ...
- Delta Air Lines To Build Major Data Project In 2018
Data & Programmatic Insider, Laurie Sullivan - Sunday, December 11, 2016
Delta Air Lines is preparing to implement an omnichannel marketing and advertisi ...
- Group M Unifies Data Under (m)Platform Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, November 30, 2016
The new Group M division, called [m]Platform, aims to "unify" data fr ...
- ITV And Havas Reveal AI Tool For US Election Night Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, November 8, 2016
ITV has joined forces with Havas ahead of today's monumental U.S. presidenti ...
- Email Marketers Must Act On Data And Metrics
Around The Net In EU Email Marketing, Sean Hargrave - Monday, November 7, 2016
Marketers frequently have the right tools to view this type of bas ...
- Conductor Wants To Help Marketers Make Sense Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2016
Despite all the access to data, marketers still struggle to see beyo ...
- Facebook's Video Measurement Exposes Advertiser Apathy Across Real-time Market
Real-Time Daily, Tim Barnes - Monday, October 24, 2016
Facebook’s recent revelation -- and subsequent apology -- that it had miscalculat ...
- Value Comes When Insights and Engagement Combine
Email Insider, April Mullen - Thursday, September 29, 2016
It's common knowledge that data is required to send emails. Without ...
- Google's New Move: The Way The Cookie Crumbles?
Around the Net in Video, P.J. Bednarski - Monday, September 26, 2016
Google says in coming months it will expand Brand Lift from measuring onli ...
- Market For Big-Data Management Tools Expected To Grow By Double Digits
Real-Time Daily, Tobi Elkin - Friday, September 23, 2016
A new Forrester report projects that the market for tools for managi ...
- Netflix Data Reveals When We Get Hooked On Each Series
Around the Net In MAD London, Sean Hargrave - Thursday, September 22, 2016
Netflix defines the hooked episode as the one when 70% of viewe ...