- Bluecore Raises $35M For Personalized Retail Marketing
Email Marketing Daily, Jess Nelson - Wednesday, October 4, 2017
Retail marketing technology platform Bluecore procured $35 million in Series C fundi ...
- Cox Automotive Offers Automakers Social Media Tool
Marketing Daily, Tanya Gazdik - Tuesday, September 26, 2017
'We strategically chose to start with Facebook and Instagram based on whe ...
- Blueshift Releases Cross-Channel 'Live Personalization' Suite
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
San Francisco-based marketing technology company Blueshift announced the general availability of i ...
- Who Will Own The 'Marketing Cloud' Of The Future?
Media Insider, Dave Morgan - Thursday, September 21, 2017
Who will own the future of the trillion dollars or so spe ...
- Act-On Software Releases Engagement Insights
Email Marketing Daily, Jess Nelson - Wednesday, September 13, 2017
Act-On Software unveiled Engagement Insights on Wednesday, a new reporting tool th ...
- Typeform Raises $35M, Integrates With MailChimp
Email Marketing Daily, Jess Nelson - Monday, September 11, 2017
Typeform announced it has raised $35 million in Series B funding ...
- Optimizely Recruits New CMO, Aims To Democratize Testing, Optimization
Email Marketing Daily, Jess Nelson - Thursday, September 7, 2017
Optimizely has tapped a 25-year marketing veteran, Carl Tsukahara, to join t ...
- Why This Kantar Media CEO Loves The Data
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2017
Brands want to know where, when and how often their competitors' a ...
- Ready, Set, GDPR: What Marketers Need To Know
Email Marketing Daily, Jess Nelson - Tuesday, August 29, 2017
Marc Shull, SVP of social and disruptive marketing strategies at Yes Lifecyc ...
- Google Plans Controversial Loyalty Data Project
Around the Net In MAD London, Sean Hargrave - Wednesday, August 2, 2017
"The Telegraph" reports that privacy campaigners are concerned by apparent plans ...
- Bluecore Launches Audience Insights
Email Marketing Daily, Jess Nelson - Friday, July 14, 2017
Bluecore on Thursday announced the release of Audience Insights, a new interacti ...
- New Players, Same Old Problems --- But At Scale
Media Insider, Cory Treffiletti - Wednesday, July 12, 2017
Have you been reading the trade press lately? Have you noticed so ...
- 3 Tricks For A More Transparent Ad Buy
Digital News Daily, Cabell De Marcellus - Thursday, July 6, 2017
With 90% of advertisers saying that they're reviewing their programmatic advertising contrac ...
- Your Summer Recap Of What Data Makes Possible
Media Insider, Cory Treffiletti - Wednesday, July 5, 2017
Are you tired of talking about data? Then let's try talking abo ...
- Getting Creative With First-Party Data
Digital News Daily, Aleck Schleider - Wednesday, June 28, 2017
In today’s digital marketing world, data is everywhere. According to eMarketer, near ...
- ON24 Integrates Webinar Engagement Data With CRM Systems
Email Marketing Daily, Jess Nelson - Friday, June 23, 2017
ON24 is setting out to align sales and marketing, launching a n ...
- Vocativ Lays Off Edit Staff To Focus On Video
Publishers Daily, Sara Guaglione - Friday, June 16, 2017
The shift in digital publishing in favor of distribution on social med ...
- SpotX Tool Aims To Protect Audience Data
Digital News Daily, Tobi Elkin - Tuesday, June 13, 2017
Video ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- The Holy War Of Cross-Device Tracking
Digital News Daily, Craig Benner - Wednesday, June 7, 2017
One of the biggest challenges for advertisers today is figuring out h ...
- IBM's Weather Wants To Be A Platform
RTBlog, Tobi Elkin - Tuesday, May 30, 2017
As the Weather Company seeks to leverage its data informed by ...
- The Reinvention Of TV
Online Spin, Maarten Albarda - Monday, May 22, 2017
We are just coming out of the annual ritual that is t ...
- IoT Legal Issues: It's All About The Data
Connected Thinking, Chuck Martin - Friday, May 19, 2017
Legal departments at brands typically handle legal issues that those brands m ...
- What Are Your Email Marketing 3-Point Plays?
Email Insider, Loren McDonald - Thursday, May 11, 2017
Now that we're deep into the NBA playoffs (that's basketball, for non-fans ...
- Radius Integrates Cross-Platform For Multichannel B2B Marketing
Email Marketing Daily, Jess Nelson - Tuesday, May 9, 2017
Radius, a B2B predictive marketing software provider, unleashed a host of n ...
- Betabrand Increases Sales With Email Personalization
Email Marketing Daily, Jess Nelson - Monday, May 8, 2017
Betabrand increased email revenue by 16.7% after partnering with Sailthru to uni ...
- Data Diversity Training
Online Spin, Ted McConnell - Thursday, May 4, 2017
In the past month, I've heard lots of complaining about data. I' ...
- Facebook Collected Data On Insecure Teens
The Social Graf, Erik Sass - Thursday, May 4, 2017
Facebook collected data that would help advertisers reach teenagers who were feeli ...
- IBM: Watson's New Cognitive Capabilities Help Marketers, Expand Analytics
Email Marketing Daily, Jess Nelson - Tuesday, April 18, 2017
The new features expand the predictive intelligence capabilities of the platform, helpi ...
- Envisioning The Era Of Data-Driven Publishers
Real-Time Daily, Michael Necheporenko - Tuesday, April 4, 2017
To maximize their revenue, publishers have tons of puzzles to solve ...
- Radius Democratizes B2B Data
Email Marketing Daily, Jess Nelson - Wednesday, March 29, 2017
Radius announced the launch of a new data repository on Tuesday th ...