Tag results for "data-targeting"
- How This Takeda Technology Exec Is Embracing The PossibilitiesWhat's the biggest leap you've ever taken, either personally or professionally? F ...
- Claritas AI Predicts Which Audiences Should Respond Best To TargetingDevelopers have created an AI-driven audience optimization model for email marketers ...
- Personas To Target Ads Leap ForwardTo overcome signal loss, Ogury developed a method of targeting personas-anonymized grou ...
- Why Advertisers Miss The TargetData misclassification has become too common at a time when technology li ...
- How This Paramount+ Data Pro Makes It WorkDid you ever land your "dream job" only to discover it wasn ...
- Lina Khan To Depart FTCFederal Trade Commissioner Lina Khan, who spearheaded crackdowns on data brokers, sa ...
- Albertsons, TransUnion, DoorDash, Ibotta Expand Data Partnerships At CESA string of ad platforms expanded their retail media ad partnerships th ...
- Gen AI's Marketing Power Relies On Quality DataA significant number of marketing leaders worldwide said they confront barriers towa ...
- FTC Restricts Mobilewalla From Collecting RTB Location DataThe FTC on Tuesday unveiled privacy charges against mobile data broker Mobilewall ...
- Jellyfish Reverse Engineered Marketing Approach To Identify GAI Signals Used In Content, AdsThe technology identifies whether content is correctly optimized to serve queries a ...
- Meta Could Face Suit By Federal Government Over Financial AdsThe federal Consumer Financial Protection Bureau may sue Meta over financial a ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 TargetingExperian plans to add support for IPv6 in its Digital Graph a ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250MZeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Iris Worldwide, MarketOne Create Revenue Tool For B2B EnterprisesABX leverages data-driven strategy, hyper-targeting and account-based advertising. ...
- NYT Advertising Shares Data From AI Targeting StrategyBrandMatch, an experimental generative AI-powered targeting solution, relies on GAI to increa ...
- PwC AI Data: Execs Fear Demise Of Their Business Unless Models ChangeSeventy-six percent of U.S. execs participating in a PwC survey released ...
- Horizon Media Found Predictive Contextual Targeting For AutomotiveMegan Gavin, VP of digital at Horizon Media, found predictive ad targeti ...
- Lawmakers Make Ad-Friendly Revisions To Privacy BillThe ANA is "pleased that some of the revised language appears ...
- AI Bullseye: B2B Brands Are Offered New Data-Targeting ToolZoomInfo Copilot can help B2B brands craft personalized emails, using AI. ...
- How This Super.com VP Created Right Brain & Left Brain Harmony"There are different ways to approach the same problem or challenge a ...
- Training AI To Target People BetterDstillery will train its generative AI technology, named ID-free, through a partnersh ...
- Maryland Enacts Privacy Law Opposed By Ad IndustryAd industry groups said the law includes "the most onerous and restricti ...
- Lawmakers Express Support For Bill That Could Outlaw Behavioral TargetingBipartisan leaders of the House Energy and Commerce Committee on Wednesday voic ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad SpendI learned a lot from many of you, and believe I c ...
- Advertiser Demand To Drive Growth In Data SpendingSpending is set to grow 25% from this year to $33.8 billi ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Comscore Partners With TargetSmart For Progressive Election CampaignsThe partnership began in 2020, but this is the first time t ...
- Albertsons Media Collective Picks Capgemini For Global Media-Planning AgencyAlbertsons Media Collective, a retail media network with a focus on technolo ...
- What YouTube Product Drops Updates Mean For AdvertisingTiming is everything, according to YouTube, which has updated its Product Dro ...
- Ad Industry Opposes Regulator's Data Broker RulesThe potential rules would "severely hinder small and start-up businesses' ability ...
