- The Global March of the Internet of Things
Connected Thinking, Chuck Martin - Thursday, September 24, 2015
With the Internet of Things being such a global phenomenon, no o ...
- AOL Claims It Can Close Gap Between Mix Models And Attribution
MediaDailyNews, Laurie Sullivan - Thursday, September 24, 2015
AOL will announce later today the integration of media mix modeling (MM ...
- Adobe Fuels Data Use Through Analysis Workspace
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2015
Adobe has released a way for marketers and data scientists to analyz ...
- Internet of Things Expands: Billions of Connected Devices & Dollars
Connected Thinking, Chuck Martin - Wednesday, September 23, 2015
Awareness of the Internet of Things is gaining a bit of tractio ...
- 83% Capture IoT Data, 8% Make the Most of It
Connected Thinking, Chuck Martin - Tuesday, September 22, 2015
Connected things lead to masses of data and that's where the bla ...
- In-Store, Targeted Messaging: Deals Vs. Annoyance
MobileShopTalk, Chuck Martin - Wednesday, September 23, 2015
In-store mobile messaging can be viewed as a service or as ...
- Bloomberg, MarketShare Partner For Ad Analytics
Publishers Daily, Erik Sass - Tuesday, September 22, 2015
Bloomberg Media is looking to deepen its relationships with advertising clients throu ...
- Consumer Data & Getting IoT Marketing Insights Back to the Smartphone
Connected Thinking, Chuck Martin - Thursday, September 17, 2015
All that sensor data being generated in the Internet of Things nee ...
- Why PCH's Liquid Will Gain Ad Agency Budgets
MediaDailyNews, Laurie Sullivan - Thursday, September 17, 2015
Liquid, the tech arm of Publishers Clearing House (PCH), plans to transiti ...
- Connexity Offers 'Data-As-A-Service' Offering To Advertisers Via BlueKai, LiveRamp
Real-Time Daily, Tyler Loechner - Tuesday, September 15, 2015
Connexity, the retail publisher formerly known as Shopzilla, has been involved ...
- Global Deals Live On -- Media Reviews Are About Transparency And Data, Not Locality
London Blog, Sean Hargrave - Friday, September 11, 2015
Global media deals have transparency and data at their heart rather th ...
- Quantcast Uses Search Data To Forecast Intent, Target Display And Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2015
Quantcast has expanded the use of search data to assist marketers ...
- Swirl Gets Patent for Location-Based Targeted Marketing with Beacons
Connected Thinking, Chuck Martin - Thursday, September 10, 2015
Sometimes it pays to be early. This can be especially true wh ...
- Search, Data, Targeting And The Sci-Fi Geek
Search & Performance Marketing Daily, Todd Ulise - Thursday, September 10, 2015
Let's start by changing the name "search" to "intent-driven marketing" (IDM), whi ...
- GAO Stares Back At Facial Recognition
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 9, 2015
The U.S. Government Accountability Office (GAO) recently conducted a study into faci ...
- The 2 Sides of Marketing in the Internet of Things
Connected Thinking, Chuck Martin - Tuesday, September 8, 2015
The IoT gadgets are coming. Whether many consumers will want or b ...
- Shopkick Beacons: 25 Big Retailers, 300 Brands
Connected Thinking, Chuck Martin - Thursday, September 3, 2015
Sensors are the source of a much of the juice of t ...
- Big Beacons: Retailers to Invest $2.5 Billion in IoT
Connected Thinking, Chuck Martin - Wednesday, September 2, 2015
While not all retailers have bought into the idea of implementing Intern ...
- Trident Gum Taps Startup to Leverage Wearable Data for Marketing
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
All that data coming from wearables like fitness trackers and smartwatches n ...
- Marketing & Riding the Internet of Things Wave
Connected Thinking, Chuck Martin - Tuesday, September 1, 2015
The Internet of Things (IoT) isn't going to arrive one day wi ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...
- 46% of Retailers Move to Beacons; 71% Learning Buying Patterns
Connected Thinking, Chuck Martin - Friday, August 28, 2015
For all of the fanfare over the last year about retailers usi ...
- 11% Plan to Get a Wearable Fitness Tracker, 71% Don't
Connected Thinking, Chuck Martin - Wednesday, August 26, 2015
Data needs connections. The more connected devices there are the more da ...
- Target My Behavior, Please
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 26, 2015
How much does the average consumer spend online in three months ...
- Elle Magazine Taps Beacons for Levi's, Guess, Vince Camuto
Connected Thinking, Chuck Martin - Monday, August 24, 2015
Beacon-triggered messages are about to be initiated by magazine advertisers as subscribe ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Spotify CEO: Sorry -- Sorta
Data and Targeting Insider, Steve Smith - Tuesday, August 25, 2015
A privacy policy update at Spotify angered some users, forcing CEO Dani ...
- 89% See IoT Impacting Customer Engagement 'Very Significantly'
Connected Thinking, Chuck Martin - Thursday, August 20, 2015
When it comes to the impact of the Internet of Things ...
- Using Mobile Targeting To Punch Above Your Brand Weight
MoBlog, Steve Smith - Thursday, August 20, 2015
A small natural vitamin startup is leveraging mobile targeting to outsmart b ...
- How Real-Time Global Offline Data Makes Its Way Online
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 19, 2015
What do you get when crossing offline real-time data with online informati ...