Tag results for "data"
- Consumers Say Marketers Do Customer Experience WrongData released Thursday shows a major disconnect between marketers and consumers. Near ...
- Google Adds Four Metrics For Search Ad PositionsGoogle's new search ad position metrics aim to give advertisers more clari ...
- Data Breaches Could Negatively Impact Online Holiday SalesThree-quarters of consumers would end their relationship with a brand following ...
- Tim Berners-Lee's Startup To Decentralize The Web, Take Power From Google And FacebookThe Solid platform will allow users to choose where their data ...
- Facebook Seeks Dismissal Of Privacy Class-Action Over Cambridge AnalyticaQuestions stemming from the Cambridge Analytica scandal should be settled in "robu ...
- Will Advertising Spend Determine Midterm Election Political Outcome?Search became the political battlefield for this midterm election, with advertisers reachi ...
- Targeting Options Divide AdvertisersMarketers are still divided and confused by their options to use cooki ...
- EDO Raises $12M To Scale TV Analytics PlatformCofounded in 2015 by actor Edward Norton and the tech entrepreneur Dani ...
- Data, Trust -- And Flying PigsData and trust should -- and could -- go together. But t ...
- Cambridge Analytica Whistleblower Calls For Tighter RegulationThe whistleblower who opened up the Cambridge Analytica scandal has been talki ...
- Criteo Acquires U.S.-Based Manage To Dig Deeper Into AppsCriteo reported the acquisition of Manage this week, and said the acquisiti ...
- Adobe Forecasts Mobile To Drive 27.2% Of $124B In Holiday Online SalesThanksgiving Day is forecast to bring in $3.3 billion, with Black Frid ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And RecallThe case studies illustrate the ways marketers can drive growth, lift, reca ...
- Amazon Reportedly Testing Search-Based RetargetingAmazon is reportedly allowing advertisers to use search data to retarget those visiti ...
- Google's Tricks And TreatsGoogle delivered several Halloween treats. Through an API, Google Maps helped suppo ...
- Lululemon Takes Data To The RaceLululemon created an experiential marketing campaign that enabled runners to participate ...
- Pritchard: CMOs Must Take Action To Drive GrowthP&G Chief Brand Officer Marc Pritchard says data is changing everyone's j ...
- Hotel Email Trends That Boost Opens And ConversionsHotels achieve higher open and click-through rates when they pull customer da ...
- 5 Predictions For Data Management's FutureWhile many in the industry worry that this year's data-privacy reckoning wi ...
- comScore Unifies Core Digital Data Into Single View, Provides Holistic Performance InsightsThe update consolidates all content and media types to provide a holist ...
- VideoAmp's New Advanced TV Tool Maps ViewershipAd-tech company VideoAmp is working with consumer data company LiveRamp to quanti ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth StoryCurrent paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approac ...
- B2B Marketers Hampered By Data Challenges, Study FindsB2B brands are hampered by siloed or inaccessible customer data, Dun &am ...
- Brands Are Getting Better At Using Web Data For Targeted Email: StudyData is driving personalized marketing campaigns and cart abandonment emails, Gartner ...
- Hey Marketers: Oracle Now Analyzes Real-Time MotionOracle released technology on Monday that analyzes data based on past a ...
- Wedding Wire Personalizes Messages Based On BehaviorWeddingWire sends a personalized confirmation message to a segment of users aft ...
- Best Buy's Customer Experience And The Art & Science EquationIn real time, still so much of what the company can ...
- Chobani Shows How To D2C When You're Not D2CChobani works with one partner very closely. By doing so, it mitigat ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase DataFactual and Ibotta discovered a method to combine location and purchase da ...
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, ...
