- Kenshoo Creates Fifth Business Unit Based On Data
Performance Marketing Insider, Laurie Sullivan - Thursday, June 20, 2019
Kenshoo engineers began building a new suite of apps around measurement a ...
- Google Increases Privacy In Data Collaboration Between Agencies, Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
The protocol aims to increase trust between the brand and the agen ...
- Hearst Sees How Data Mining Boosts Revenue
Show Daily: Videos, Nina Lentini - Thursday, June 20, 2019
"Data has become real. Our data is creating value for our advertiser ...
- Belo Is Bullish On 'Strategy, Creative, Cash Flow'
Show Daily: Videos, Staff Writers - Thursday, June 20, 2019
Belo Media Group is trying to organize its digital assets: Distribion, MarketingF ...
- Insights On Voice From Pandora At Cannes Lions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 19, 2019
Marketers at Pandora believe voice will become key to search and discove ...
- GasBuddy Drives Home Personalization
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
GasBuddy's car profile infers tank size and present segment offers through personalizatio ...
- Brands Use Data To Find New Loyalists
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Where is my data? As this panel's moderator said, "You have comple ...
- It Hardly Gets More Personal Than Wedding Planning For The Knot
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
Among the company's personalization methods are predictive analytics, data-driven, rules and logi ...
- Golf Game Is 'TaylorMade' For Data Geeks
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
TaylorMade's John Gonsalves said the really interesting part is the on-course dat ...
- Google Calendar Latest Tech To Spread Phishing Link Scam
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 18, 2019
Kaspersky Labs identified the attacks in May and recently posted a bl ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- ABC Removes Trump Email List-Building 'Birthday Card'
Around the Net in Email, Ray Schultz - Monday, June 17, 2019
ABC affiliates promoted a ‘birthday card’ for President Trump -- but t ...
- Branded Content Project Details Local Media Spend, ROI For Publishers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 17, 2019
The Local Media Consortium and Local Media Association recently announced results fr ...
- Marketers Want Alternatives To Amazon, Facebook, Google
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2019
Amazon, Facebook and Google will account for 43% of the $129.34 billi ...
- So You're An Agency Now
Show Daily, Nina Lentini - Saturday, June 15, 2019
"We are bullish on getting way into strategy, creative and getting t ...
- Are You Throwing Onboarding Customers Overboard?
Email Insider, Ray Schultz - Friday, June 14, 2019
Slow registration processes can drive many people away -- and streamlined on ...
- Mary Meeker's Annual Internet Trends Report And What Search Marketers Should Know
Performance Marketing Insider, Laurie Sullivan - Thursday, June 13, 2019
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowi ...
- Hearst Magazines: The Data-Driven Publisher
Show Daily, Nina Lentini - Thursday, June 13, 2019
The company employs trained data scientists. In fact, Mike Smith is ba ...
- Data Strategies To Help Brands Navigate GDPR
Around the Net in Email, Ray Schultz - Tuesday, June 11, 2019
Businesses are still struggling to protect their customers’ data and comply wi ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactio ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone Company
Digital News Daily, Laurie Sullivan - Friday, June 7, 2019
Ycor's successful bid would build a stand-alone company to support ad servi ...
- Salesforce To Acquire Tableau Software For $15.7 Billion
Digital News Daily, Ray Schultz - Monday, June 10, 2019
The all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenu ...
- First-Party Data: Big Brother vs Big Value
Show Daily, Nina Lentini - Monday, June 10, 2019
If/when users pay for gas with the app, all the data go ...
- DIY AI: Plusses & Pitfalls of Personalization At Scale
Show Daily, Nina Lentini - Monday, June 10, 2019
Looking across the brand's products, data and interactions, her team asked whe ...
- Building the Perfect Caddy: A Data-Driven Messaging Model
Show Daily, Nina Lentini - Monday, June 10, 2019
TaylorMade developed an app called myRoundPro that has 100,000 users, three milli ...
- Ubermedia Launches Vista AI, Helps Understand Client Behavior
Digital News Daily, Gavin O'Malley - Thursday, June 6, 2019
Still in beta, the new service ties into UberMedia's broader efforts ...
- Consumers Noticing More Ads Referencing Location Tracking
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Consumers may be willing to give up privacy for convenience in app ...
- Google Buys Looker For $2.6 Billion, Amazon Among Customers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 6, 2019
Google announced Thursday it plans to acquire business intelligence platform Looker f ...
- Tinder Agrees To Share User Data With Russian Government
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
The BBC brings news that Tinder has agreed with a Russian dema ...