Tag results for "data"
- Why Most Consumer Data Advice Doesn't Work For Travel BrandsCertain behaviors make it hard for travel companies to use data: Purchas ...
- Why Disruption Becoming More Likely In Data Marketplace500 million records were recently hacked from Marriott. There will probably ...
- Memo Creates Earned Media Insights Marketplace, Boosts Publishers' RevenueWith Memo, brands can take the URL for an article, plug ...
- Online Fraudulent Traffic Increases 20% Leading Up To HolidaysAd-verification company Fraudlogix published recent data showing that the average percentage ...
- Marriott Data Breach Spurs Calls For New Cybersecurity Laws"It's time for Congress to pass comprehensive consumer privacy and data securi ...
- 'Vanity Searchers' Not Harmed By Name Leaks, Google Tells Supreme Court"'Vanity searches' consisting solely of a name indicate only that someone ...
- Facebook Weighed Selling Users' DataEarlier this decade, Facebook considered charging developers $250,000 a year for t ...
- 3 Critical Questions Advertisers Must Ask Their Data Partners -- Including FacebookMedia has quickly shifted to a data-led buying approach, bringing massive improveme ...
- Video To Make Up 82% Of IP Traffic By 2022More than 28 billion devices and connections will be online by 202 ...
- Diversification Beyond The Duopoly: The ROI You're OverlookingNon-duopoly ad-network buys enable advertisers to extract valuable audience insights and app ...
- adMarketplace Looks To Bypass The 'SERP Swamp'On pace to achieve 30% year-over-year revenue growth by helping brands bri ...
- Direct Marketing By Any Other NameData comes in two forms -- anonymous and not so anonymous. Here ...
- Why DTCD (Direct-To-Consumer DATA) Is Secret To DTC SuccessDTC brands are succeeding because they are not afraid to challenge deep-seat ...
- Study: Over Half Of Publishers Use Data To Boost Retention, TrafficOne-third of those polled sell the data they collect to create n ...
- Marketers Looking For New Data MetricsMany brands lack the proper metrics from data to prove that t ...
- Cloudy Days Are Here Again: Study Shows Gaps In Big Cloud SolutionsMarketers are hampered by integration and data access challenges, the CMO Cl ...
- Spot TV Measurement Improvements Should Not Equal An Accountability Black HoleIt is possible, therefore, for advertisers to hold media agencies and med ...
- Data Would Keep On Flowing Under Withdrawal AgreementAlthough "Wired" agrees with the general consensus that the Brexit withdrawal agreeme ...
- Study: Data Helps Sell Marketing Programs To C SuiteHow you measure data depends on where you sit -- C-level executiv ...
- Proving Trade Show ROI With Data-Quality Best PracticesFor one, aim for clean data from the get-go in your pre-sh ...
- Is Third-Party Data Dead?Our efforts continue to improve the more we layer in the rig ...
- Oath Debuts Programmatic Audio Ads, MetricsOath on Monday announced the ability to buy and manage digital aud ...
- The Brands Affected By Consumers' TrustTwo independent surveys analyze consumer trust with data and purchasing from website ...
- SAP Buys Experience Management Firm Qualtrics For $8 Billion"Qualtrics captures and analyses data on brands and products from real-time sourc ...
- GDPR Complaints Filed Against Acxiom, Oracle And Credit BureausPrivacy International is demanding investigations of seven data providers and ad-tech compani ...
- Taboola Partners With Tribune Publishing Across Digital PropertiesWith the goal of increasing user engagement and generating revenue, Tribune Publishi ...
- The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven CampaignsWe are embarking on an exciting era of advanced TV advertising ...
- Gas Station TV Saw You Coming, Can Guess Where You're GoingGSTV, the company that puts TVs (and ads) at gas station pum ...
- Buyer Beware: Programmatic Ads May Not Be COPPA CompliantProgrammatic is a hot topic in the industry, since digital media advertisi ...
- Consumers Say Marketers Do Customer Experience WrongData released Thursday shows a major disconnect between marketers and consumers. Near ...
