Tag results for "data"
- Amobee Takes Audience Buying To DOOH ProgrammaticAmobee recently announced a partnership with Place Exchange to launch one ...
- Study: Mobile Transactions Rise For Brands Promoting AppsMobile transactions comprised 40% in North America and 52% in Asia-Pacific ...
- Nicolls Calls On Industry To 'Identity Proof' For Online TransactionsTrust plays a major factor in the relationship between brands and customer ...
- How Data Drives Better Email PerformanceEmail marketers can now look beyond the click for behavioral data th ...
- Facebook Defends Oversharing DataThe social network says users were aware of the data-sharing partnership ...
- Facebook Tries To Offset Data Scandals With Feel-Good Ad AccomplishmentsFacebook is looking to spread a little holiday cheer with its feel-go ...
- MPs Call For A Facebook Anti-Trust InvestigationMPs are calling for Facebook to face an anti-trust case over i ...
- Washington, D.C. Sues Facebook Over Cambridge Analytica Data GrabFacebook's "lax oversight" allowed President Trump's former data consultancy Cambridge Analytica ...
- Music Audience Exchange Taps Wenner Media's Provus As CROProvus says he is excited to move to a company charting "t ...
- AdTheorent Releases Advanced Predictive Technology For AdvertisersAdvanced machine-learning tech company AdTheorent on Tuesday officially will launch a platfo ...
- Salesforce's Marketing Report: Data Growth, Use Of AI RisesThe growth rate of data used by marketing departments at media compani ...
- Why CCOs Should Hold Keys To Customer DataDoing so will ensure the customer is at the center of busine ...
- Let's Review My 2018 PredictionsHere's my end-of-year performance review: I did OK on predictions about A ...
- NPR Releases Open Source Podcast Analytics TechRAD is an open source "method for sharing listening metrics from podca ...
- TV Remains Big For Movie Ad Spend, But Facebook Posts Higher EfficiencyTV still takes most of a movie's marketing budget at 82%, b ...
- Amex: Holding A Mirror Up To Customer Action"One datapoint I find interesting is how often people go back ...
- Google CEO Fails To Ease Worries About Bias, CensorshipGoogle's efforts to improve the user experience also can serve to reinfor ...
- Google CEO Pichai Goes On Defensive During Congressional HearingLawmakers grilled Google CEO Sundar Pichai on Tuesday, questioning him on topi ...
- Infutor Acquires Ruf Strategic Solutions To Increase PersonalizationInfutor, a consumer identity management company, announced on Tuesday the acquisition ...
- Marketers Spend More On Digital Data AccessPaywalls feed the most educated and higher-earning consumers, and starve those w ...
- Google Search Models Predict Opioid OverdosesResearchers are using data to predict opioid overdoses in specific U.S. region ...
- Firefly Creates Smart Display Ad Platform For Ride Share BusinessesFirefly on Thursday began rolling out an ad network intended to boo ...
- Advocates Want California To Beef Up New Privacy Law"The CCPA, as drafted, does not sufficiently define or deter companies' intern ...
- U.S. Companies To Spend More Than $19 Billion On Third-Party Audience DataThe Interactive Advertising Bureau and the Data Center of Excellence released ...
- IAB Data Center Of Excellence Releases Rock Star, Rising Star Award WinnersThis year the IAB Data Center Board of Directors named two Risi ...
- Captify Hires Former Data Lead At L'OrealAruna Paramasivam, a former data lead at L'Oreal, also worked at MediaMa ...
- Revcontent's New CEO Nicola Revs Recommendation EngineNicola plans to keep a close eye on ad fraud, which ...
- Massachusetts Data Breach Proposal 'Unnecessary And Costly,' ANA Says"This bill would have severe and negative consequences for advertisers and marketers ...
- Signal Integrates With Adobe To Give Brands Real-Time Data Identity ResolutionSignal on Monday will announce its entrance into the Adobe Exchange Partn ...
- More Companies Are Performing Data Assessments In Line With GDPR: StudyMany are using manual processes, with a minority deploying commercial software, TrustA ...
