Tag results for "data"
- UPS Pulls In Viewers With A Sentimental Journey - Or 4The brand's proactive and agile approach led it to perform well abo ...
- Seeking Alpha Acquires CressCap Investment ResearchThe deal aims to provide advanced quantitative analysis of data to he ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data PointsComscore has renewed another major contract with 40 NBC and Telemundo ...
- IgnitionOne Turns Into Data CompanyIgnitionOne found new meaning in "customer intelligence." Now the company realizes i ...
- California Privacy Law May Violate Constitution, Some Privacy Experts ContendThe new law "needs many substantial changes before it becomes a l ...
- Apple CEO And Privacy Groups Call For Limits On Data CollectionAs federal lawmakers gear up to tackle online privacy, a host ...
- Inscape Monitors 10M Connected TV DevicesThe company says the research, used by TV networks, media agencies, ...
- DoubleVerify Acquires AI Expert Leiki To Build A New Business Supporting PublishersThe acquisition is the first in a series of steps that DoubleVeri ...
- Pinterest Develops Personas To Support Targeting For MarketersThe Pinterest Insights team has discovered a way to help marketers bett ...
- Rethinking Real-Time Data And ProgrammaticAfter talking with marketers about real-time platforms for many years I ha ...
- The Creative Dilemma: It's Not All About DataI predict marketers will shift attention back to how they can pa ...
- Clarification: NBCU CFlight Guarantee Sources Include Comscore, MoatIn the story ”NBCU Reduces More Ad Time By End ...
- Cambridge Analytica Fined For Refusing To Give American Professor His DataThe parent company of Cambridge Analytica admitted it violated a UK priva ...
- Brands To Gain Consumer Personal Data From California E-Receipt LegislationMarketers are likely doing their own happy dance over the proposal th ...
- Meredith's New Business Unit Focuses On Innovation, Consumer Product DevelopmentThe unit will focus on enabling cross-platform experiences and extend its conte ...
- Data Predicts Retail Gap Store ClosuresIn the most recent quarter, same-store sales for the Gap brand fe ...
- Trending Now: The Shifting, Growing Impact Of DataThe data landscape will transform this year, with an increased emphasis ...
- Search Turns Predictive Into AddictiveThere's a movement underfoot that Selina Eizik, Conductor COO and former C ...
- New Attributes Needed In Search For TV ShowsGracenote's new video descriptors will label TV shows. Some of the ter ...
- Blockchain Seen By Some As A Data Security ToolBlockchain has a life beyond cryptocurrencies. Some now see it as ...
- Clarification: Nielsen Doesn't Permit Data Sharing Between Agencies, NetworksNielsen doesn't allow data sharing between media agencies and TV networks/stations. ...
- Tomorrow's Data And Programmatic MetricsMarketers are ready for new metrics. Data scientists, developers and analysts m ...
- What Is The Data Strategy Behind Tesla Naming Oracle's Ellison To Board?Tesla's appointment of Oracle founder and Executive Chairman Larry Ellison to t ...
- U.S. Patent Updates Demonstrate Unique Search ApplicationsA series of recent filings with the U.S. Patent and Trademark Offi ...
- How Marketers Will Benefit From Data Transparency LabelData quality and integrity matters more than ever in an era ...
- Mobile Leads Affiliate Revenue, Clicks Rise In Q3 2018Affiliate marketers did well in the third quarter of 2018, increasing reven ...
- Americans Need A New Digital Capitalism - And Time is Running OutIn the wake of high-profile data scandals and mounting user anxiety, the ...
- Where Does Advanced TV Advertising Fit In 2019?On the upside: addressable TV advertising has achieved decent scale -- arou ...
- The Importance Of Closing The MarTech GapDespite years of focus, we still can't establish a user's identity acro ...
- Blockchain Initiative Used To Secure Data For Advanced TV AdsComcast says Blockgraph intends to become the "identity layer" for the ...
