- Super Bowl Lead-In Boosts James Corden's 'Best'
Television News Daily, Brad Adgate - Friday, February 15, 2019
Audience share of James Corden's fans grew significantly during "The World's Best ...
- Debating Nuances, Distinctions In Consumer Data Privacy Becomes Global Fight
Data & Programmatic Insider, Laurie Sullivan - Monday, February 18, 2019
Tech companies and some Republicans want a national standard that would overri ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents
PolicyBlog, Wendy Davis - Thursday, February 14, 2019
"California's consumers should also be able to share in the wealth th ...
- Federal GAO Supports New Privacy Laws, Fines For Violators
Digital News Daily, Wendy Davis - Wednesday, February 13, 2019
"Recent developments regarding Internet privacy suggest that this is an appropriate ti ...
- Bill Dinan Appointed To LSA President, Plans Focus On Partnerships, Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
"Partnering isn't always to bring products together," Dinan said, but "partnering ...
- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding i ...
- Affinity, Data Analytics Firm, Raises $26.5 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Wednesday, February 13, 2019
The firm is building a data platform that can help businesses u ...
- Sir Martin Sorrell -- A Look Inside The Man And S4 Capital
MediaDailyNews, Laurie Sullivan - Tuesday, February 12, 2019
It might have been a movie starring Benedict Cumberbatch in the ro ...
- Sorrell: 'Underestimate Microsoft At Your Peril'
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 13, 2019
Ask most marketers these days to name the top three companies bringi ...
- Microsoft Endorses Washington State Proposed Privacy Bill
Digital News Daily, Wendy Davis - Monday, February 11, 2019
"Sen. Carlyle's bill builds on the best aspects of approaches elsewhere," Microso ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engi ...
- NBCU Makes First 'Outcome' Ad Guarantee, Tied To Movie Ticket Sales For 'Upside'
Television News Daily, Wayne Friedman - Friday, February 8, 2019
The guarantee was based on U.S. box-office results, where the movie earn ...
- Amazon Business Quietly Expands Ad-Targeting Tests
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 7, 2019
Amazon has quietly expanded the ability for some brands to target a ...
- Cross-Platform Measurements Continue To Hit Obstacles
TV Watch, Wayne Friedman - Friday, February 8, 2019
Nielsen and other third-party measurement companies have had a tough time accounti ...
- Amazon Gets Ad Boost From Third-Party Platforms
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 6, 2019
"Their ad business, more than $10 billion in 2018, puts Google, Facebo ...
- Google Consolidates Performance Reporting In Search Console
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 6, 2019
Google plans to change how Search Console Performance reports count some metric ...
- Location3 Becomes Self Esteem Brands Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 5, 2019
Search and franchise marketing agency Location3 has expanded its partnership with Se ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Attribution Angst: Why Brands Aren't Getting It And Why Email Has An Edge
Email Insider, Ray Schultz - Tuesday, February 5, 2019
Most tools measure only a few channels, and marketers aren't getting ...
- Bacardi Steps 'Back To The Bar' With Renewed Thinking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 4, 2019
Last year a London bartender let Bacardi Global Brands Limited CMO a ...
- Yahoo's $85 Million Data Breach Settlement Rejected By Judge
Digital News Daily, Wendy Davis - Tuesday, January 29, 2019
"Yahoo's history of nondisclosure and lack of transparency related to the da ...
- Data Drought Coming: Prepare With Effective Use Of First-Party Data
Marketing Insider, Kazi Ahmed, Greer Pearce - Wednesday, January 30, 2019
Walled gardens, regulations, data scandals: The data well is about to sta ...
- European Commission Receives 95,100 Data Complaints In Wake Of GDPR
Email Marketing Daily, Ray Schultz - Tuesday, January 29, 2019
in addition, the EC has received 41,502 data breach notifications and ...
- 'Tis The Season for Dirty Data Clean-Up
Marketing Insider, Pam Erlichman - Tuesday, January 29, 2019
The holidays have come and gone - a time for big reven ...
- MAVTV Signs With Data Analytics Firm 605 To Measure Ad Impact
Television News Daily, Wayne Friedman - Monday, January 28, 2019
The focus is measuring the effect of TV advertising and programming ...
- Salesforce Integrates Data From All Sources To Follow Customer Journey
Data & Programmatic Insider, Laurie Sullivan - Monday, January 28, 2019
Salesforce has been working to integrate and build out new services sin ...
- Xfinity Mobile Puts A Running Meter On Your Data
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The idea was simple: Show people how much it costs to ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Commerce Committee Should Scrutinize T-Mobile Merger With Sprint, Senate Democrats Say
Digital News Daily, Wendy Davis - Thursday, January 24, 2019
The Senate Commerce Committee should examine whether T-Mobile's proposed $26 billion acquisiti ...