- Google's Algorithm Upsets Search Rankings
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 19, 2019
One of a brand's key investments is for websites to create long-te ...
- Three Pillars Of Western Union's Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, March 18, 2019
Western Union's partnership with Safaricom enables cross-border money transfers for the company ...
- Who Needs CDPs? For Marketers, Too Many Vendors And Not Enough Clarity
Email Insider, Ray Schultz - Monday, March 18, 2019
Traditional email systems are not enough -- but CDPs may not ...
- Feds Investigate Facebook's Data-Sharing Partnerships
Digital News Daily, Gavin O'Malley - Thursday, March 14, 2019
A grand jury in New York just subpoenaed records from some t ...
- When It Comes To The Internet: My Data, My Rules
Digital News Daily, Rick Mandler - Thursday, March 14, 2019
Consumers have to choose whether they are willing to abide by t ...
- Facebook Faces Criminal Probe Over Privacy
PolicyBlog, Wendy Davis - Thursday, March 14, 2019
In recent years, tech companies that played fast and loose with customer ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...
- Google Smart Targeting Serves Ads Based On Propensity To Spend In Apps
Digital News Daily, Laurie Sullivan - Wednesday, March 13, 2019
On Wednesday Google announced a suite of tools to address the "a ...
- Data Portability -- Another Tech Giant GDPR Fail?
London Blog, Sean Hargrave - Wednesday, March 13, 2019
The Treasury is told to tackle tech giants through data portability. Don ...
- OwnerIQ Hits 7,000 Data Deals In One Year
Data & Programmatic Insider, Laurie Sullivan - Monday, March 11, 2019
OwnerIQ wants advertisers to have better access to consumer information and t ...
- The Big Data Are Here, The Big Data Are Here -- Especially In Retail
Marketing Daily - Top of the News, Thom Forbes - Monday, March 11, 2019
At the Shoptalk conference, "the message came through loud and clear: Expe ...
- Putting The Customer First At Ancestry.com
Show Daily: Videos, Nina Lentini - Monday, March 11, 2019
Ancestry is all about people so you'd think it would have be ...
- Mmojo Partners With Bombora To Supply B2B Intent Data
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
The arrangement between Mmojo and Bombora could help B2b marketers build the ...
- Experian ConsumerView Data Offered in LiveRamp's Data Store
Email Marketing Daily, Ray Schultz - Thursday, March 7, 2019
Experian has attribution for over 300 million consumers, the company claims. ...
- Data Quality Update
Media Insider, Ted McConnell - Thursday, March 7, 2019
How can we best measure data quality? The "nutrition label" idea ...
- IAB: 78% Of Brands Expect To Spend More On Data In 2019
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
Brands expect to increase their spending on data and data-related services ...
- Infutor Keeps Eye On Voice, Facial, Thumbprints As New Data Sources
Data & Programmatic Insider, Laurie Sullivan - Monday, March 4, 2019
Voice and facial recognition and thumbprints are being considered as ways ...
- EA: 'We Cannot Lose Sight Of The Art That Goes With Planning'
Show Daily: Videos, Nina Lentini - Friday, March 1, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, tal ...
- Brave, Blockchain Rewards Platform Tap Network Team, Connect Consumers With 250,000+ Brands
Publishers Daily, Melynda Fuller - Tuesday, February 26, 2019
Brave, creator of a privacy browser and blockchain-based digital advertising platform, wi ...
- InMobi New Business Unit, TruFactor, To Support Telcos' Data Strategies
Digital News Daily, Laurie Sullivan - Monday, February 25, 2019
The new business unit uses technology from the acquisition of Pinsight Medi ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring the ...
- Optimizing Linear
Show Daily, Nina Lentini - Tuesday, February 26, 2019
"Optimization works at about 75% of the cases for our clients. Whe ...
- Ups And Downs Of Data, Programmatic: Q&A With News Corp's Chris Guenther
Data & Programmatic Insider, Laurie Sullivan - Monday, February 25, 2019
Chris Guenther, global head of programmatic for News Corp, shares his though ...
- Electronic Arts: Leveling Up Data Across Screens
Show Daily, Nina Lentini - Monday, February 25, 2019
Colleen Nuffer, Global Media Planning and Activation Lead, Americas, Electronic Arts, advis ...
- Ad Industry Pushes California Lawmakers To Ease Privacy Law
Digital News Daily, Wendy Davis - Thursday, February 21, 2019
The major ad industry organizations this week asked California lawmakers to revi ...
- Data Brokers Are Hard To Define -- And Hard To Regulate
Around the Net in Email, Ray Schultz - Thursday, February 21, 2019
Federal authorities will be unable to regulate the data industry until th ...
- Agile Methodologies Helps Small Companies With Teamwork
Show Daily, Nina Lentini - Thursday, February 21, 2019
Arno Selvini, head of CRM for Star Stable, a video game produ ...
- Omnicom Veteran Matts Tapped To Run Hearts & Science U.S.
MAD, Steve McClellan - Tuesday, February 19, 2019
For the last three years, Matts has served as North American C ...
- U.K. Lawmakers Liken Facebook To 'Digital Gangster'
Digital News Daily, Gavin O'Malley - Monday, February 18, 2019
Upon further review of internal Facebook emails, U.K. policymakers now believe th ...
- SmarterHQ Launches Cross-Channel Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, February 19, 2019
The behavioral marketing platform provider has launched a service that allows bran ...