Tag results for "data"
- Adapting The Creative Brief To The Age Of Data ScienceA good creative brief used to be two things: creative and brie ...
- Is User-Registration Data OTT Targeting Gold?For ad-supported OTT services that do require user authentication, a more challengi ...
- Proposed Law Targets 'Unfair' AlgorithmsThe Algorithmic Accountability Act would require companies to study whether their algorith ...
- The European Commission Says Facebook Will Be Clearer On DataThe European Commission has confirmed Facebook has agreed to be more transpare ...
- Yahoo Agrees To $117 Million Settlement Over Data BreachesThe deal comes three months after a federal judge rejected an earli ...
- Google Cloud Search Tool Finds Data Stored In SAP, Salesforce And Other PlatformsGoogle has developed a tool that lets marketers and other enterprise custome ...
- Ad Industry Launches New Group To Lobby Congress Over PrivacyPrivacy for America says it plans to advocate for a federal priva ...
- Google-Backed Study Finds People Willing To Trade Sensitive Data For Personalized MediaA new study by Google and the National Research Group finds ...
- When Ecommerce In-App Ads Convert BestEcommerce in-app campaigns seem to generate the most conversions from 4:30 p ...
- CMOs Should Help Creatives Get Comfortable With DataThere's a major disconnect between CMOs investing in data-driven solutions and t ...
- Proposed Change To California Privacy Law Would Encourage 'Frivolous' Suits, Ad Groups ArgueThe ad industry is urging a California lawmaker to retreat from h ...
- Comscore Stock Takes A Hit, Senior Execs DepartComscore stock plummeted 23% following its announcement of the departures of Bry ...
- Former Turner VP Embraces Data, 'Radical Transparency' As Narrative Operations Lead"We took that notion of transparency that allies to data and t ...
- Data Proud: 40% Say Their First-Party Info Is Pulling ROIEmail data budgets are rising for almost half of all firms, ...
- Tru Optik, Oracle Data Cloud Strike Audience Data DealThe deal will make Oracle's audience data available for CTV and O ...
- Getting Rid Of The Noise In Data: Q&A With A4's Hamid QayyumQayyum works with brands, agencies and supply partners "to facilitate our abili ...
- PHD US Taps Koziarski As Its New Chief Media OfficerKoziarski joins PHD US from sibling agency Resolution, where he was he ...
- Google Chrome To Tell Users When Sites Try To Collect Data From PhonesA new feature reportedly will tell Google Chrome smartphone users when sit ...
- Data Analytics Company 605, Inscape Strike Smart TV DealThe data company says it is one of the few to measu ...
- Williams Sonoma Pushed The Boundaries Of Permission Marketing And FailedA simple data glitch is just the beginning as companies push t ...
- Facebook Emails Raise New Questions Over Cambridge AnalyticaFacebook may have known as early as September 2015 that Cambridge Analyti ...
- Dianomi, Pub Ocean Reveal New Solutions For PublishersDianomi debuted outstream native video ads to allow advertisers to target busine ...
- GDPR Has Not Helped Firms Protect Data: StudiesTwo studies — from Veritas Technologies and Dell EMC — show th ...
- Data Verification Company Picks Havas Industry Veteran For Americas PresidentWarren Zenna, an industry veteran and former head of mobile for Hava ...
- Mailchimp Cuts Shopify Integration Over Data Security IssuesMailchimp says it objects to Shopify's updated terms, which Mailchimp says wou ...
- ClickDimensions Acquires Sweetspot, Marketing Dashboard VendorThe purchase provides ClickDimensions with expanded analytics capability, the company says. ...
- Netflix Releases Some Viewing Data, But CEO Dismisses Its ValueIs Netflix releasing more viewing data on specific programs? Yes, says Re ...
- 54% Would Uninstall Mobile Apps If They Collected Unrelated DataInstagram's in-app checkout leaves questions about who owns the purchase data a ...
- Brands Can Track In-Store Visits, Lift To OTT, CTV Ads ServedSimpli.fi announced Tuesday the ability to track the increase in ad sal ...
- Google's Algorithm Upsets Search RankingsOne of a brand's key investments is for websites to create long-te ...
