Tag results for "data"
- Meredith, Hearst Adopt IAB Tech Lab Data Transparency LabelThrough the establishment of minimum disclosure requirements, those making data available ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator ...
- The New KPI: Optimizing for Business Objectives"We changed to work with progressive marketers so that our engagements a ...
- The New Left/Right Brain CMO"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- It's a Marathon and a Sprint, Building Creative Agency Data CapabilitiesAgencies have been playing a sort of telephone game between how h ...
- Companies Not Ready For California Privacy LawMany U.S. companies may have to scramble to comply with California's n ...
- JLR Tests Rewarding Drivers For Sharing DataJaguar Land Rover is trialling a scheme that rewards its owners f ...
- Retailers Can Double As Media, Data ProvidersGeorgia-Pacific is able to get "additional value" for the retailers it wor ...
- CCPA: Turning Pain Into ProgressInstead of fear, marketers will be much better served to take ...
- Bernie Sanders' BERN Will Search And Target VotersThe online tool allows anyone to contribute to the campaign's voter databas ...
- Holistic Search: The Future Is Silent"A lot of SEO tools today use clickstream to normalize numbers ...
- Connecting With The Global Market: Q&A With Kantar's Heath GreenfieldGreenfield explains the Kantar Marketplace, a "one-stop, research and insights store th ...
- How Mazda Harnessed The Power Of DataIn a recent survey it conducted, respondents brought up the same k ...
- Ads Served Near Rape Among Most Common Brand-Safety ViolationsA lack of brand safety "will kill the internet," says Guy Tytunovic ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-ObsessedThe 2% market share player had to reflect internally on how ...
- Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study SaysThe biggest concerns were security for personal information and uncertainty over h ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500Open exchange PX provides marketers with insights about the leads they us ...
- DoubleVerify To Announce Further MRC AccreditationThis "stamp of approval" by industry lead organizations expands globally in oth ...
- Back To School For GDPR: Can Parents Photograph Their Children?EU data commissioners have taken a break from their other work ...
- Half My Data Is Effective -- But Which Half?When I had the privilege of working with the late Simon Broadbe ...
- Search Analytics Tool Moves Into Financial, Investor MarketsAnalytics provider SimilarWeb has moved into the financial space with the laun ...
- Event Management Platform Bizzabo Raises Nearly $30 Million, Grows R&DThe company plans to expand its platform and go-to-market teams in N ...
- CPGs Find Powerful Partners As Retailer Ad Platforms Vie With AmazonWalmart is pouring millions into its customer data-driven ad platform. Albertsons Co ...
- NewsIQ Data-Driven Results Click With AdvertisersThe platform allows the company to collect first-party data and also bri ...
- The Rocket Scientist At Lotame"It's always good to have a rocket scientist on staff," said Ad ...
- Sen. Markey Proposes Privacy Bill Requiring Opt-In Consent To Data CollectionThe bill would also prohibit companies from using data in ways th ...
- Adapting The Creative Brief To The Age Of Data ScienceA good creative brief used to be two things: creative and brie ...
- Is User-Registration Data OTT Targeting Gold?For ad-supported OTT services that do require user authentication, a more challengi ...
- Proposed Law Targets 'Unfair' AlgorithmsThe Algorithmic Accountability Act would require companies to study whether their algorith ...
