Tag results for "data"
- Facebook Sues App Developer Over Data MiningThe South Korean app developer Rankwave allegedly used data about consumers "f ...
- Criteo Hires Industry Expert To Focus On Retail MediaThe notion of retail media supporting brand-funded ads on retail sites driv ...
- Data Drives Auto Marketing Regionally, SeasonallyThe automotive category represents one of the largest contributors to global digit ...
- 4 Ways To Avoid Common A/B Testing PitfallsStrategies Include running A/A tests and combating cross-contamination. ...
- Audience Retention Key To Driving Long-Term ConversionsReturning visitors account for 25% to 35% of the average site's traffi ...
- Live From Malaga, It's A Week-Long Dive Into Data MarketingMALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Physicians Email List Is Offered By InfoGlobal DataThe file is selectable by specialization, size of practice, and other variable ...
- Data: Facebook, Twitter Best For Politics, Instagram Best For Lifestyle ContentThe charts illuminate how important it is for publishers to understand h ...
- Google Develops On-Device Technology To Protect Consumer PrivacyA new approach to machine learning introduced at Google's developer I/O conferen ...
- Lawmakers Want FTC To Impose New Privacy Rules On Facebook"The FTC must set a resounding precedent that is heard by Facebo ...
- Will California Put The Nail In The Coffin Of Third-Party Data?It's entirely possible that third-party data may become unavailable to marketers with ...
- With Madden 20 On The Line, EA Leverages Its DataMissy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts, advises, "Understandi ...
- Ally Financial KPIs Are Focused On 'True Outcomes'Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc., said his compa ...
- Advance Auto Parts CMO Explores Left/Right Brain ThinkingYogi Jashnani told those gathered at MediaPost's Data & Programmatic Insider Summ ...
- EnergyBBDO Finds Clients Need To Be More Nimble"How do we move from mass world, classic marketing through a funn ...
- Dell Shifts Focus Back To Valuable First-party CRM DataDell is proud of using its first-party data because it keeps t ...
- Hershey Finds First-party Data With QualityAshlee Carlisle, Media Audience Strategy & Activation, Hershey, said that, in thinki ...
- LifeExtension Shares Journey To PersonalizationFarrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension, said that ma ...
- Chobani Leans Into An Audience-first Strategy"We were hungry to learn more about why consumers engaged or didn ...
- Data Immaturity: Many Firms Fail To Act On Customer InsightsEven companies that put themselves at the top of the maturity sca ...
- Who Will Control TV's Future?The trends are turning: Nearly as many households watch TV via streami ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Building an Audience Strategy"We were hungry to learn more about why consumers engaged or didn ...
- From Programmatic Video to AudioImagine a future in which Patagonia excludes creative including sweaters and coa ...
- Data Strategy: Starts with First-Party DataAs it prepares for a cookie-free world, Dell is gearing up ...
- Think Like a DTC, Act Like a CPGAs you might expect, Hershey has a sweet spot within its audien ...
- Life Extension's Data-Driven LifeCycle Journey"We increased sales of our featured product by almost 200% by usi ...
- Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps"The reputational damage suffered by Facebook is especially harmful to Facebook becau ...
- Meredith, Hearst Adopt IAB Tech Lab Data Transparency LabelThrough the establishment of minimum disclosure requirements, those making data available ...
- Data-First at the Line of Scrimmage: The EA PlaybookEA has defined nine types of player motivations, from imaginative creator ...
