- Garbage In, Garbage Out: B2B Brands Are Drowning In Bad Leads
Email Insider, Ray Schultz - Friday, November 22, 2019
Third-party vendors are deluging the market with badly qualified, non-permission-based email list ...
- Experian Unveils Customer Identity Tool
Email Marketing Daily, Ray Schultz - Friday, November 22, 2019
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- New Platform Allows Consumers To See Their Data Under GDPR, Without Email Address
Email Marketing Daily, Ray Schultz - Thursday, November 14, 2019
33Across says EU citizens can click to delete or download data ...
- CIOs Most Worried About Security, Next About Moving To The Cloud: Adobe
Email Marketing Daily, Ray Schultz - Wednesday, November 20, 2019
Only 15% of chief information officers (CIOs) give high marks to the ...
- Google, Tech Companies Dance Around Data Requests From Congressional Antitrust Query
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 19, 2019
Amazon, Apple, Facebook, and Google responded to a congressional committee's questions, most ...
- Salesforce Debuts New Data Suite To Provide Single View Of Customer
Digital News Daily, Ray Schultz - Tuesday, November 19, 2019
Customer 360 Truth provides a universal Salesforce ID for each customer, t ...
- 6sense Partners With Drift To Support B2B Account ID
Email Marketing Daily, Ray Schultz - Tuesday, November 19, 2019
The arrangement allows joint clients to integrate 6sense account segments into Dr ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supp ...
- Report: Programmatic Space Needs More Automation, Better Data
Mediapsssst, Richard Whitman - Monday, November 18, 2019
The 4As and The 614 Group are out with a new repo ...
- GroupM Unveils Marketing-To-Ad Spending 'Multiples,' Finds No Pattern On Which Is Winning -- Yet
MediaDailyNews, Joe Mandese - Monday, November 18, 2019
To illustrate the relative role that paid media-based advertising has in t ...
- Have You Ever Targeted A Consumer Based On Their DNA? You Probably Will
Research Intelligencer, Joe Mandese - Monday, November 18, 2019
Sparks & Honey's new report puts significant dimensions around the potential ...
- Adobe Personalizes Customer Experience, With Privacy At Core
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 15, 2019
Adobe has announced several improvements to its Experience Platform, including a w ...
- Google Removes Content Categories, Gives Advertisers Other RTB Signals To Protect Consumer Privacy
Digital News Daily, Laurie Sullivan - Thursday, November 14, 2019
Advertisers will still have the page URL and AppNames/App ID to evalua ...
- Data Is At The Heart Of Everything A D2C Brand Does
Show Daily: Videos, Staff Writers - Friday, November 15, 2019
When D2C brands look to development new products, how do they u ...
- Seclore Debuts Tool To Safeguard Incoming Data
Email Marketing Daily, Ray Schultz - Thursday, November 14, 2019
The Data Protection Portal adds usage controls and tracks emails and documen ...
- Yext, Nextdoor Help Improve Local Business Experience
Performance Marketing Insider, Laurie Sullivan - Thursday, November 14, 2019
The global integration allows businesses using Yext to publish relevant facts ...
- Google Moves Into Banking, Gains Access To Treasure Trove Of Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 13, 2019
Google plans to offer banking services in 2020. The move suggests Goog ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- No More Mr Nice Guy -- Papers Fight Back As The Cookie Crumbles
London Blog, Sean Hargrave - Wednesday, November 13, 2019
Newspapers are not giving away data, but are moving to selling quali ...
- Searchmetrics Appoints Matt Colebourne To Global CEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2019
Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CE ...
- Data Consumption Jumps By More Than 20%, Reflects Shift From Linear To Streaming Media
Research Intelligencer, Joe Mandese - Wednesday, November 13, 2019
Broadband data consumption by American households is accelerating, mainly due to t ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potential ...
- GDPR Panic Is Over - Time To Worry About Brexit
London Blog, Sean Hargrave - Tuesday, November 12, 2019
DMA figures suggest GDPR was a win-win -- but now marketers a ...
- Merkle Finds Most Consumers Still Willing To Trade Personal Data For 'Rewards'
Research Intelligencer, Joe Mandese - Tuesday, November 12, 2019
Three-quarters of consumers say they like to receive rewards such as fr ...
- Customer Data: Your Most Important Holiday Gift
Around the Net in Email, Ray Schultz - Friday, November 8, 2019
Shipping and order data can be utilized to predict customer behavior. Here&rsquo ...
- Data Dysfunction: Brands Face Hurdles Integrating With ESPs
Email Insider, Ray Schultz - Friday, November 8, 2019
Retailers suffer over 10 data malfunctions per month, The Relevancy Group repo ...
- Baidu Challenged With Indexing Mobile Content
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 7, 2019
Baidu chairman and CEO Robin Li called the challenges "opportunities" and sa ...
- Infutor Acquires Dunn Data Company
Email Marketing Daily, Ray Schultz - Thursday, November 7, 2019
Dunn, a firm that has been in business for over 40 year ...
- Proposed Privacy Bill Would Give Consumers Broad Rights Over Data
Digital News Daily, Wendy Davis - Tuesday, November 5, 2019
The proposed Online Privacy Act introduced by Reps. Anna Eshoo and Z ...