Tag results for "data"
- Data Strategies To Help Brands Navigate GDPRBusinesses are still struggling to protect their customers’ data and comply wi ...
- Brands Face Hurdles In Integrating CX Data, Study ShowsEmail is used as a source of data for analyzing cross-channel interactio ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution ApproachKantar's full-funnel, multi-touch approach is intended to teach marketers to focus ...
- Ycor's Successful Bid For Sizmek Would Create Stand-Alone CompanyYcor's successful bid would build a stand-alone company to support ad servi ...
- Salesforce To Acquire Tableau Software For $15.7 BillionThe all-stock transaction will expand Salesforce's analytics capabilities while boosting its revenu ...
- First-Party Data: Big Brother vs Big ValueIf/when users pay for gas with the app, all the data go ...
- DIY AI: Plusses & Pitfalls of Personalization At ScaleLooking across the brand's products, data and interactions, her team asked whe ...
- Building the Perfect Caddy: A Data-Driven Messaging ModelTaylorMade developed an app called myRoundPro that has 100,000 users, three milli ...
- Ubermedia Launches Vista AI, Helps Understand Client BehaviorStill in beta, the new service ties into UberMedia's broader efforts ...
- Consumers Noticing More Ads Referencing Location TrackingConsumers may be willing to give up privacy for convenience in app ...
- Google Buys Looker For $2.6 Billion, Amazon Among CustomersGoogle announced Thursday it plans to acquire business intelligence platform Looker f ...
- Tinder Agrees To Share User Data With Russian GovernmentThe BBC brings news that Tinder has agreed with a Russian dema ...
- Nielsen Integrates Scarborough Into Cross-Media DatabaseIn the latest integration of disparate media planning and buying databases, Niels ...
- Dirty Data Does B2B: Why Brands Fail To ReconnectWith global trends hurting B2B retention, brands have to deal with sever ...
- Lawsuit Filed Over Alleged Misuse Of DataFullContact charges that Pipl continued to use its data after their contra ...
- Amazon Acquires Sizmek's Ad Server, Rocks Advertising IndustryAmazon confirmed on Friday that it agreed to acquire Sizmek's ad-server busine ...
- Data-Enabled TV Buying Rises, Despite ConcernsThe percentage of data-connected TV advertising spend is estimated to grow ...
- GDPR's FIrst Year: Opens 54 Investigations Into Data Compliance, Many Target Facebook, TwitterThe GDPR was alerted to 5,818 data-security breaches, while more than 48,0 ...
- Consumer Intimacy: The Essential Value Of First-Party DataHeightened demand for consent-based marketing is attuned to the spirit with whi ...
- Yelp Likens COVID-19 Pandemic Impact On Local Economies To Multiple HurricanesRapid changes in how companies changed their business models and how consume ...
- Creative Data Integrates With Optimization Analytics For New Performance MetricsVidMob has built tools on top of technology in Amazon Web Servic ...
- Facebook, Google Lose Share Of Time Spent On-Site As Bing Sees IncreaseMore time spent and more searches mean that users are likely ...
- Google Orders Up Food Ordering, Delivery Into Search, Maps, AssistantOwning the customer transaction is one reason Google now offers the servic ...
- Using Customer Data To Boost Email PersonalizationConsumers now expect their emails to be tailored. To achieve that, bran ...
- It's Time For Complete Transparency In Digital Ad Data RebatesDoes it matter whether undisclosed fees are being paid to DSPs, SS ...
- GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-YWhile marketers trimmed customer lists to meet new regulatory requirements for "traditiona ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, AttributionApple has introduced a new technology that allows attribution of advertising clic ...
- Businesses Fear Impact of Citizenship Question On CensusThe Trump administration’s plan to include a citizenship question on the 20 ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data SolutionsHow can the industry move to a model that transacts on accura ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
