Litmus Unveils Data-Driven Email Testing Service

Litmus, an email marketing and analytics firm, is offering a new service featuring what it says are proactive, data-driven recommendations for email testing.

The technology will recommend email client and device testing based on account-specific email analytics data, the company claims.  

Brands can utilize these insights during the pre-send process to test and design their email campaigns, the it adds.

The goal is to give marketers “the confidence that their campaigns will be successful in creating the right audience experiences,” says Erik Nierenberg, CEO, Litmus.

In addition, Litmus has enhanced Litmus Proof, its email workflow collaboration platform. Proof eliminates the need for manual review, the firm says.

According to Litmus, Proof features these capabilities:

- Proof Image Files, which improves collaboration and eliminates the process of reviews and approvals.

- Design Mockups, which invites internal or external teams to an email design mockup for review, It also provides secure, restricted access.

One client, Progressive Insurance, says Proof has helped it streamline its email production process. The platform has helped the company to reduce the average number of review cycles to one or two per email, says Jamie Failor, digital developer of marketing strategy, Progressive Insurance.




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