• by Ray Schultz , November 7, 2019

Infutor, an identity management company, has acquired Dunn Data Company, a firm specializing in consumer identity, demographic, lifestyle and affinity attribute data.

Terms were not disclosed.

The acquisition is Infutor’s second in the past 12 months.

“Last year, we purchased Ruf so we could add actionable intelligence to our identity solutions suite," says Gary Walter, Infutor CEO, adding that the addition of the Dunn data sets further extends these capabilities.

Dunn, which has been in business for over 40 years, provides consumer transactional data sets combined with zero- and first-party self-reported and inferred attribute data, Infutor claims.

These data sets will enhance Infutor’s TruthSet Identity Graph, it adds.

In addition, Infutor clients will now have access to Dunn’s Consumer Affinity Index, a modeled index of consumer interests based on transacted and self-reported data elements in over 700 categories.

Dunn is based in New York City.