Salesforce has unveiled a new set of services designed to provide brands with what it says is a single source of truth across all their customer relationships.
The new suite, Customer 360 Truth, combines data sales, service, marketing, commerce and other units to create a single, universal Salesforce ID for each customer, the company says.
Included are all of a customer’s prior interactions and shared preferences, the firm says.
“Companies have siloed data; disconnected apps; a complex patchwork of sometimes incompatible services and no way to connect it all," states Patrick Stokes, EVP, Platform Shared Services, Salesforce.
Salesforce Customer 360 Truth is powered by the firm’s Cloud Information Model, an open-source data model that in turn is enabled by MuleSoft technology, the firm says.
According to Salesforce, the new tools include:
Clients are finding the suite to be valuable so far.
For example, Pacers Sports & Entertainment says it now has “real-time visibility" that enables the company to operate more effectively cross-channel with an increase in customer loyalty, as well as drive "innovation across the organization," says Rick Fuson, president and COO, Pacers sports & entertainment.