- Facebook, Google Lose Share Of Time Spent On-Site As Bing Sees Increase
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 28, 2019
More time spent and more searches mean that users are likely ...
- Google Orders Up Food Ordering, Delivery Into Search, Maps, Assistant
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 23, 2019
Owning the customer transaction is one reason Google now offers the servic ...
- Using Customer Data To Boost Email Personalization
Around the Net in Email, Ray Schultz - Thursday, May 23, 2019
Consumers now expect their emails to be tailored. To achieve that, bran ...
- It's Time For Complete Transparency In Digital Ad Data Rebates
Media Insider, Dave Morgan - Thursday, May 23, 2019
Does it matter whether undisclosed fees are being paid to DSPs, SS ...
- GDPR Impact: Global App Audiences Grow Nearly 17% Y-O-Y
Mobile Insider, Gavin O'Malley - Thursday, May 23, 2019
While marketers trimmed customer lists to meet new regulatory requirements for "traditiona ...
- Apple Plans To Make Ads More Private, But Give Advertisers Data, Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2019
Apple has introduced a new technology that allows attribution of advertising clic ...
- Businesses Fear Impact of Citizenship Question On Census
Around the Net in Email, Ray Schultz - Monday, May 20, 2019
The Trump administration’s plan to include a citizenship question on the 20 ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data Solutions
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2019
How can the industry move to a model that transacts on accura ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH Campaigns
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
Location-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Facebook Sues App Developer Over Data Mining
Digital News Daily, Wendy Davis - Monday, May 13, 2019
The South Korean app developer Rankwave allegedly used data about consumers "f ...
- Criteo Hires Industry Expert To Focus On Retail Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2019
The notion of retail media supporting brand-funded ads on retail sites driv ...
- Data Drives Auto Marketing Regionally, Seasonally
Drive Time, Tanya Gazdik - Monday, May 13, 2019
The automotive category represents one of the largest contributors to global digit ...
- 4 Ways To Avoid Common A/B Testing Pitfalls
Marketing Insider, Adam Segal - Monday, May 13, 2019
Strategies Include running A/A tests and combating cross-contamination. ...
- Audience Retention Key To Driving Long-Term Conversions
Publishers Daily, Sara Guaglione - Friday, May 10, 2019
Returning visitors account for 25% to 35% of the average site's traffi ...
- Live From Malaga, It's A Week-Long Dive Into Data Marketing
RTBlog, Joe Mandese - Monday, May 13, 2019
MALAGA, SPAIN -- Hola. I'm on assignment this week covering the I-C ...
- Physicians Email List Is Offered By InfoGlobal Data
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
The file is selectable by specialization, size of practice, and other variable ...
- Data: Facebook, Twitter Best For Politics, Instagram Best For Lifestyle Content
Publishers Daily, Melynda Fuller - Wednesday, May 8, 2019
The charts illuminate how important it is for publishers to understand h ...
- Google Develops On-Device Technology To Protect Consumer Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 8, 2019
A new approach to machine learning introduced at Google's developer I/O conferen ...
- Lawmakers Want FTC To Impose New Privacy Rules On Facebook
Digital News Daily, Wendy Davis - Tuesday, May 7, 2019
"The FTC must set a resounding precedent that is heard by Facebo ...
- Will California Put The Nail In The Coffin Of Third-Party Data?
Media Insider, Cory Treffiletti - Wednesday, May 8, 2019
It's entirely possible that third-party data may become unavailable to marketers with ...
- With Madden 20 On The Line, EA Leverages Its Data
Show Daily: Videos, Nina Lentini - Wednesday, May 8, 2019
Missy Pearce, Global Programmatic Lead, Americas and EMEA, Electronic Arts, advises, "Understandi ...
- Ally Financial KPIs Are Focused On 'True Outcomes'
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Kevin Howard, Senior Director, Digital Marketing, Ally Financial Inc., said his compa ...
- Advance Auto Parts CMO Explores Left/Right Brain Thinking
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Yogi Jashnani told those gathered at MediaPost's Data & Programmatic Insider Summ ...
- EnergyBBDO Finds Clients Need To Be More Nimble
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
"How do we move from mass world, classic marketing through a funn ...
- Dell Shifts Focus Back To Valuable First-party CRM Data
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Dell is proud of using its first-party data because it keeps t ...
- Hershey Finds First-party Data With Quality
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Ashlee Carlisle, Media Audience Strategy & Activation, Hershey, said that, in thinki ...
- LifeExtension Shares Journey To Personalization
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
Farrah Interdonato, Senior Manager, Customer Lifecycle Marketing, Life Extension, said that ma ...
- Chobani Leans Into An Audience-first Strategy
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- Data Immaturity: Many Firms Fail To Act On Customer Insights
Email Insider, Ray Schultz - Tuesday, May 7, 2019
Even companies that put themselves at the top of the maturity sca ...
- Who Will Control TV's Future?
TV Watch, Wayne Friedman - Tuesday, May 7, 2019
The trends are turning: Nearly as many households watch TV via streami ...