Tag results for "data"
- NCM To Position As First-Party Data CompanyMuch of NCM's movie-related research will come from consumer in-theater data, ...
- Tribune Publishing, Lotame Team For Data Management, StrategyTribune Publishing is the first publisher client to use Lotame's new manag ...
- End-to-End Personalization: The Farmer's DogThe Farmer's Dog knows a great deal about each individual dog a ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- How The RNC Pivoted From A Presidential Win To Local RacesIn the past year, any extra money went to digital. Normally, the ...
- Two In Three Marketers Frustrated By Walled Garden Data BlackoutTwo in three marketers claim that walled garden sites are holding th ...
- InMobi Acquires Pinsight To Leverage Data AssetsThe deal is part of a larger effort to work more close ...
- 3 Data-First Marketing Strategies To Drive Business GrowthData is the engine for growth and must be at the cent ...
- Trust, Loyalty, and Quality Carry RetailingIn the age of what McKinsey & Co. calls the "experience economy ...
- Data Still Makes Ads Irrelevant, Consumers SayMarketers still lack the skills to use data correctly, even when th ...
- Advertisers think I'm A Republican, Tobacco-Smoking Mother Who Likes Olympic Weight-LiftingBeware of martech's false promise of personalization. It's just one of ma ...
- California Privacy Law Expected To Have Nationwide Impact"CCPA's impact will extend well beyond the Golden State and its 39 ...
- ALC Work:Life Data To Be Added To mmojo.com Data MarketplaceALC will contribute Work:Life B2B data to mojo.com, and will add oth ...
- ROI Carries Various Meanings, Depending On DataThe definition of return on investment (ROI) is in the eye ...
- Marathon, Not A Sprint -- How Agencies Can Be More Helpful To CharitiesIt's not just about running marathons -- agencies can help charities g ...
- Third-Party Data Cull Began Long Before RegulationData marketplaces have eliminated segments en masse, but it's hardly cause f ...
- Vizio Agrees To $17 Million Privacy SettlementThe deal will resolve a class-action lawsuit alleging that Vizio violated priva ...
- Qualifiers Vs. Motivators: Not All Data Is Created EqualEveryone agrees data drives ROI, but there is still work to ...
- Creatives Need To Lead The Data ChargeThe tremendous energy brands now put into tracking and intercepting prospective custome ...
- So Much Data: How Do You Get Insights?Stagwell Partner's Mark Penn's most important data touchpoint boils down to favorabili ...
- Data Is The Building Block Of Email PersonalizationMarketers dream of email personalization, but they first have to use da ...
- The House Of Data: How Can CDPs Help Email Marketers?It's not clear whether customers at a platform are the answer. B ...
- MPs Want Zuckerberg To Answer Questions On 'Cavalier Attitude' To SecurityA committee of MPs is calling on Mark Zuckerberg to travel ...
- Allocating Media Budgets Requires More Than DataInfiniGrow has built a platform that recognizes each interaction a consumer mak ...
- Notablist And Parse.ly Provide Internal Marketing Data To Help BrandsTwo companies are separately offering their internal marketing data to help markete ...
- Second-Party Data Is An Opportunity For PublishersSuch data it's more reliable for publishers and offers better performance a ...
- Congress Should Preserve State Privacy Laws, EFF Argues"If Congress enacts data privacy legislation that is weaker than the existi ...
- Adobe, Microsoft, SAP Launch Open Data InitiativeThe goal is to eliminate the data silo, provide a single vi ...
- Only 22% Of App Publishers Understand Header BiddingNot enough publishers have a strong awareness of header bidding, and the ...
- Lotame Tags Online Data From CPG Companies As Next FrontierThe shift among consumer packaged goods marketers to take products direct ...
