Tag results for "data"
- Adobe Tried To Acquire Marketo In 2016Adobe confirmed it has agreed to acquire Marketo for $4.75 billion ...
- Omnicom, MAD Network Test Ad Blockchain PlatformMAD's platform adds additional cryptography to let actors know if the da ...
- Don't Be Lazy Or A Creep: Set Higher Bar For PersonalizationWhy does "creep factor" still enter into the conversation about how markete ...
- U.S. Marketers To Spend $15 Billion On Data In 2019Programmatic and display advertising contribute to the increase in the amount markete ...
- Kaepernick And Nike: Search And Social Risks Outlined In DataaimClear founder Marty Weintraub highlights authenticity as one benefit in a soci ...
- Study: Most Firms Observe GDPR Data Request Rule In the BreachRetailers are the worst at fulfilling personal data requests on time, Tale ...
- Acxiom Launches Tool For Linking Martech And Ad TechAcxiom's Unified Data Layer helps brands get a cross-channel view of t ...
- How To Use Audience Data To Maximize Marketing SpendIt's important to remember marketers should target people, not just cookies. Behavior ...
- GDPR Facilitates Better Advertiser-Publisher RelationshipsOne consequence of the post-GDPR reality: Brands that have historically relied ...
- Nielsen Stock Up, Considers Sale Of Buy UnitNielsen is mulling strategic options for its "Buy" segment, its data servi ...
- Survata Appoints Dyna Boen First President Of Market ResearchSurvata's first president of research, Dyna Boen, finds "onlyness" one of t ...
- Viant Offers Data Segments For B2B MarketersViant has established partnerships with several B2B data suppliers for use ...
- Epson Taps Adobe, Lets Data Tell The Story To Optimize SiteEpson turned to Adobe to gain better data insights and discover patter ...
- M&S Appoints First Chief Digital And Data OfficerM&S has appointed its first chief digital and data officer, who wi ...
- Consumers Say: Treat Us Like People, Not NumbersConsumers are concerned about privacy -- but they want highly personalized experience ...
- Verizon Oath CEO Armstrong To Reportedly Step Away From Ailing Ad BusinessA shakeup in Verizon's ad division reportedly finds Oath CEO Tim Armstro ...
- California Tweaks New Privacy Law, Delays EnforcementThe new law won't be enforced until either six months after t ...
- Pixability Rolls Out AI-Driven Video Creative ToolThe system uses machine learning to evaluate the different versions of upload ...
- Digital Ad Targeting In A Post-GDPR WorldThere are still advertisers and publishers not targeting users in Europe a ...
- Bayer's Paul Gelb On A Bottom-Up Approach To PlanningBringing its digital buying in-house, says Paul Gelb, head of programmatic a ...
- Solving For First-Party Data: Don't Start With The TitanicFirst party data is the new gold for marketers. But collecting, governin ...
- Digital & Data Make A 174-Year-Old Beer Relevant To A New GenerationImagine a brand willing to lose existing customers! Here's one. See ...
- Can Programmatic Build Brand?Branding can mean different things. For some clients, it can be ...
- Targeting The Post-Channel Customer At NordstromFind out how Evan Barocas, Senior Online Advertising Specialist at Nordstrom, kn ...
- Alexa, How Do You Burn Sage?Clayton McLaughlin, SVP, Ecselis Managing Director US, part of Havas Media, recal ...
- Where Does Branding Fit In A Data-Driven World?The focus on digital media and data has an inherent bias, sa ...
- French Data Authorities Warn Two Location Data VendorsFrench regulators have issued notices to two data companies for using locati ...
- Fortune 50 Versus 500: Data Wealth Gap Is RealCompanies like to boast about how much data they have. In practic ...
- Google Introduces 'Ad Strength,' New Metric Measures RelevanceThe metric gives marketers a barometer to indicate whether the ad conte ...
- Hitwise Appoints Timur Yarnall To CEO, PresidentHitwise, which provides data and insights to hundreds of marketers at compani ...
