- Chobani Leans Into An Audience-first Strategy
Show Daily: Videos, Staff Writers - Wednesday, May 8, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- Data Immaturity: Many Firms Fail To Act On Customer Insights
Email Insider, Ray Schultz - Tuesday, May 7, 2019
Even companies that put themselves at the top of the maturity sca ...
- Who Will Control TV's Future?
TV Watch, Wayne Friedman - Tuesday, May 7, 2019
The trends are turning: Nearly as many households watch TV via streami ...
- Consumer Attention Metrics Now Used To Optimize Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2019
Parsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Building an Audience Strategy
Show Daily, Nina Lentini - Saturday, May 4, 2019
"We were hungry to learn more about why consumers engaged or didn ...
- From Programmatic Video to Audio
Show Daily, Nina Lentini - Saturday, May 4, 2019
Imagine a future in which Patagonia excludes creative including sweaters and coa ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up ...
- Think Like a DTC, Act Like a CPG
Show Daily, Nina Lentini - Friday, May 3, 2019
As you might expect, Hershey has a sweet spot within its audien ...
- Life Extension's Data-Driven LifeCycle Journey
Show Daily, Nina Lentini - Friday, May 3, 2019
"We increased sales of our featured product by almost 200% by usi ...
- Zuckerberg Hit With Shareholder Suit Over Privacy Mishaps
Digital News Daily, Wendy Davis - Wednesday, May 1, 2019
"The reputational damage suffered by Facebook is especially harmful to Facebook becau ...
- Meredith, Hearst Adopt IAB Tech Lab Data Transparency Label
Publishers Daily, Melynda Fuller - Wednesday, May 1, 2019
Through the establishment of minimum disclosure requirements, those making data available ...
- Data-First at the Line of Scrimmage: The EA Playbook
Show Daily, Nina Lentini - Thursday, May 2, 2019
EA has defined nine types of player motivations, from imaginative creator ...
- The New KPI: Optimizing for Business Objectives
Show Daily, Nina Lentini - Thursday, May 2, 2019
"We changed to work with progressive marketers so that our engagements a ...
- The New Left/Right Brain CMO
Show Daily, Nina Lentini - Thursday, May 2, 2019
"People are looking for car advice," Yogi Jashnani, CMO, Advance Auto Part ...
- It's a Marathon and a Sprint, Building Creative Agency Data Capabilities
Show Daily, Nina Lentini - Thursday, May 2, 2019
Agencies have been playing a sort of telephone game between how h ...
- Companies Not Ready For California Privacy Law
Digital News Daily, Wendy Davis - Tuesday, April 30, 2019
Many U.S. companies may have to scramble to comply with California's n ...
- JLR Tests Rewarding Drivers For Sharing Data
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
Jaguar Land Rover is trialling a scheme that rewards its owners f ...
- Retailers Can Double As Media, Data Providers
Show Daily, Nina Lentini - Tuesday, April 30, 2019
Georgia-Pacific is able to get "additional value" for the retailers it wor ...
- CCPA: Turning Pain Into Progress
Marketing Insider, Pam Erlichman - Monday, April 29, 2019
Instead of fear, marketers will be much better served to take ...
- Bernie Sanders' BERN Will Search And Target Voters
Performance Marketing Insider, Laurie Sullivan - Monday, April 29, 2019
The online tool allows anyone to contribute to the campaign's voter databas ...
- Holistic Search: The Future Is Silent
Show Daily, Nina Lentini - Monday, April 29, 2019
"A lot of SEO tools today use clickstream to normalize numbers ...
- Connecting With The Global Market: Q&A With Kantar's Heath Greenfield
Digital News Daily, Charlene Weisler - Wednesday, April 24, 2019
Greenfield explains the Kantar Marketplace, a "one-stop, research and insights store th ...
- How Mazda Harnessed The Power Of Data
Show Daily: Videos, Nina Lentini - Thursday, April 25, 2019
In a recent survey it conducted, respondents brought up the same k ...
- Ads Served Near Rape Among Most Common Brand-Safety Violations
Digital News Daily, Laurie Sullivan - Wednesday, April 24, 2019
A lack of brand safety "will kill the internet," says Guy Tytunovic ...
- Watching Ads Verified By Facial Recognition Earns Moviegoers Free Ticket
Digital News Daily, Laurie Sullivan - Tuesday, April 23, 2019
"Branded content will become the definitive entertainment medium," MoviePass cofounder Stacy Spik ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- Privacy And Security Still Concerns For Virtual Assistant Users, Bing Ads Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
The biggest concerns were security for personal information and uncertainty over h ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
Open exchange PX provides marketers with insights about the leads they us ...
- DoubleVerify To Announce Further MRC Accreditation
Data & Programmatic Insider, Laurie Sullivan - Monday, April 22, 2019
This "stamp of approval" by industry lead organizations expands globally in oth ...
- Back To School For GDPR: Can Parents Photograph Their Children?
Email Insider, Ray Schultz - Friday, April 19, 2019
EU data commissioners have taken a break from their other work ...