- Visual IQ Formalizes Key Strategic Partnerships
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
Cross-channel attribution software provider Visual IQ announced it added new companies ...
- Lotame Launches Syndicate To Enable Private, Secure, And Direct Data Sharing
Around the Net in Real-Time, Tobi Elkin - Monday, May 23, 2016
Cross-device data management platform Lotame on Monday launched Lotame Syndicate, a priva ...
- Taykey Releases Free Audience Insights
MediaDailyNews, Ben Frederick - Thursday, May 19, 2016
The tool provides access to trend data for various audience segments ...
- Xaxis Gets More Serious About Programmatic Native Via Plista's Entry Into North America
RTBlog, Tobi Elkin - Friday, May 20, 2016
Xaxis on Thursday said its German-based plista unit will launch native programmat ...
- AI Requires Marketers To Rethink Search
SearchBlog, Laurie Sullivan - Friday, May 20, 2016
Trying to understand consumer intent through search isn't easy. We talk abo ...
- SAP Unveils DSP And DMP Called Exchange Media
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
AdExchanger reports: "SAP entered the digital advertising market this week, creating ...
- Data Provider Acxiom Opens Up Its Turnkey Marketing Analytics Environment
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
Marketing data provider Acxiom is now making its turnkey environment, which ful ...
- Why Programmatic Actually Matters To Brand Marketers
Around the Net in Real-Time, Tobi Elkin - Thursday, May 19, 2016
MediaMath Global CMO Joanna O'Connell talks about the next generation of data-driv ...
- The Data Tsunami Is Coming
Publishing Insider, Ari Rosenberg - Thursday, May 19, 2016
The premium publishing business online is an unequivocal disaster because we opera ...
- The Art And Science Of Programmatic Advertising
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 18, 2016
Adotas speaks with John Nardone, CEO of Flashtalking, about the art a ...
- Viacom, AmEx Team To 'Predictively' Target Consumers Based On Actual Purchase Data
MediaDailyNews, Joe Mandese - Tuesday, May 17, 2016
As part of its "datafront" event later today, Viacom will announce ...
- Viacom's Zilberbrand Talks PTV, Audience Segmentation And Data
RTBlog, Tobi Elkin - Wednesday, May 18, 2016
Despite all the chatter about programmatic TV (PTV), it's actually a lo ...
- Amazon Adds Alexa Voice Assistant To Fire TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Amazon announced Tuesday plans to add Alexa voice features to Fire T ...
- Programmatic Key To Keeping NewFronts Relevant
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 17, 2016
Writing for Adotas, Ariane Gut, head of insights and analytics at Trem ...
- Beyond Pretty Charts: 3 Must-Haves For Programmatic Analytics
Real-Time Daily, Mike Driscoll - Monday, May 16, 2016
To go beyond pretty charts, demand a deeper set of analytics capabiliti ...
- Viant Bolsters Audience Targeting And Segmentation Capabilities With New Deterministic Partner Integrations
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Viant, a Time Inc. ad-tech company, on Tuesday announced it's beefing ...
- Turn Names Veteran Ad-Tech Exec James Fellows SVP of Product
Real-Time Daily, Tobi Elkin - Tuesday, May 17, 2016
Independent ad tech firm Turn on Tuesday named James Fellows its seni ...
- Seeking Alpha Uses DMP To Slice Up Its Audience Demos
Around the Net in Real-Time, Tobi Elkin - Monday, May 16, 2016
One of the most coveted demos on Seeking Alpha's site is financi ...
- Sizmek Merges Peer39 Data With StrikeAd
Mobile Marketing Daily, Ben Frederick - Friday, May 13, 2016
Peer39's pre-bid data, previously available only for desktop campaigns, helps identify ap ...
- Viacom Unveils 'Datafront,' Will Dive Into Messy 'Convergent' Issues
Television News Daily, Joe Mandese - Monday, May 16, 2016
It may lack the star power and bottomless shrimp cocktail bowls ...
- Researchers Post Data About 70,000 OKCupid Users
Around The Net in Daily Online Examiner, Wendy Davis - Friday, May 13, 2016
Researchers publicly released data about almost 70,000 OKCupid users, including their sexu ...
- Convergence And The Power Of Data In Modern Marketing
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
Columnist Josh Manion takes a look at how marketing technologies are convergi ...
- CNN Lifts The Lid On Plans To Monetize Attention Vs. News
Around the Net in Real-Time, Tobi Elkin - Friday, May 13, 2016
CNN wants to monetize attention and plans to wrap this up ...
- AwesomenessTV Grows With GenZ And Millennial Moms
VidBlog, P.J. Bednarski - Thursday, May 12, 2016
AwesomenessTV is now on 31 platforms and pays rapt attention to t ...
- Nate Silver: Don't Pay Attention To General Election Polls
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, May 12, 2016
Nate Silver, editor in chief of FiveThirtyEight, went on a Twitter ra ...
- Explain It Like I'm Eight: First- Vs. Third-Party Data
Around the Net in Real-Time, Tobi Elkin - Thursday, May 12, 2016
Ad Age's new video series "Explain It Like I'm Eight" is geni ...
- Adobe Upgrades Cloud With Data Science, Unveils Predictive Subject Line In Beta
Email Marketing Daily, Jess Nelson - Thursday, May 12, 2016
Adobe announced upgrades to its marketing, document and creative cloud services Wednesd ...
- Intalytics Partners With Cuebiq, Merges Retailer Real Estate And Mobile Data
Mobile Marketing Daily, Ben Frederick - Wednesday, May 11, 2016
Cuebiq, a location intelligence company, announced a data partnership with Intalytics, ...
- AOL ONE CTO On The Advantages Of Private Marketplace Deals
RTBlog, Tobi Elkin - Thursday, May 12, 2016
Seth Demsey, chief technology officer for AOL Platforms, took the opportunity ...
- Ibotta Launches Dynamic Segmentation, Partners With LiveRamp
Real-Time Daily, Tobi Elkin - Wednesday, May 11, 2016
Ibotta, a mobile shopping app that helps retailers increase incremental sales a ...