Cross-device data management platform Lotame on Monday launched Lotame Syndicate, a private data marketplace where publishers, marketers, and agencies can buy, sell, and share audience data in a
transparent manner. Lotame Syndicate enables marketers to find consumers they care about by not only facilitating the exchange of data, but also showcasing publishers and inventory sources with the
highest audience overlap and reach.
Read the whole story at MarketWired »