- Salesforce Matches With Google On Search, Gmail, YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 10, 2016
Salesforce's integration with Google, announced Tuesday, allows its clients to use first-par ...
- Facebook Denies 'Conservative' Content Kibosh
MoBlog, Gavin O'Malley - Tuesday, May 10, 2016
Coming off the grisliest Republican primary in history, plenty of people a ...
- AppNexus Offers Streaming Data Feature On A Limited Basis
Real-Time Daily, Tobi Elkin - Tuesday, May 10, 2016
Ad tech firm AppNexus on Tuesday said it's making its streaming da ...
- Yahoo Launches Custom Audience Targeting In Search
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2016
Yahoo joined the ranks of companies supporting custom audience targeting with first-par ...
- BBC Looking At Data To Commission New Shows Netflix Style
Around the Net In MAD London, Sean Hargrave - Monday, May 9, 2016
The BBC is following Netflix in using online viewing data to he ...
- Are Brands Missing Key Audiences With Data-Driven Targeting?
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Is data-driven targeting causing marketers to limit their reach, to a poi ...
- You Are What You Play: Spotify Expands Data Use
Around the Net in Real-Time, Tobi Elkin - Monday, May 9, 2016
Spotify has teamed up with Krux to use streaming music data f ...
- Bridging The Data Disconnect
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, May 9, 2016
Connexity's Paul Martecchini talks about how marketers can connecting the dots betwe ...
- RadiumOne's Dimitri Vaynblat On Key Data Challenges
Real-Time Daily, Tobi Elkin - Monday, May 9, 2016
Marketers and publishers all want first-party data. But what are the mo ...
- Time Inc. Gets Q1 Revenue Boost From Viant, Launches People-Based Ads
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Time Inc. on Thursday reported it grew revenue 1%. Its digital advertisi ...
- WideOrbit And 4C Partner To Bring Social Media Intelligence To Programmatic TV Buying
Around the Net in Real-Time, Tobi Elkin - Friday, May 6, 2016
Ad-tech provider Wide Orbit, Inc. said it partnered with 4C, a da ...
- Challenges, Benefits Of First-Party Data In Search Campaigns
SearchBlog, Laurie Sullivan - Friday, May 6, 2016
Using first-party data to target consumers with personalized messages can make ...
- Quantcast Announces Partnerships With Political Data Providers For Election
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 4, 2016
Quantcast announced partnerships with four political data providers—Data Trust, i360, L2 a ...
- Real-Time Data Layer Updates Audience Segments On The Fly
Data and Targeting Insider, Laurie Sullivan - Wednesday, May 4, 2016
Qubit released a feature in its platform that creates a layer ...
- AOL Execs Go All In On Mobile, Look To Data For The Right Signals
RTBlog, Tobi Elkin - Wednesday, May 4, 2016
AOL's NewFront was less of a dog-and-pony show and more of ...
- Forbes Gets Philosophical: Look Within To Improve Customer Experiences
SearchBlog, Laurie Sullivan - Wednesday, May 4, 2016
It may sound a little philosophical, but data improves the customer experien ...
- Facing Facebook, Google And Amazon, Brands Pool Their Data
Around the Net in Real-Time, Tobi Elkin - Tuesday, May 3, 2016
Brands need to scale in order to compete with the likes ...
- Jeff Goodby Is Not Happy About the Ad Industry's Obsession With Data
Mediapsssst, Richard Whitman - Monday, May 2, 2016
In a humorous but all-telling
piece about the ad industry's obsessi ...
- ThinkVine Teams Up With LiveRamp On Online-To-Offline Measurement
Real-Time Daily, Tobi Elkin - Tuesday, May 3, 2016
Marketers are consistently challenged to directly connect how online ads facilitate offli ...
- Report Finds WPP's Xaxis Unit's Global Revenues Increased Nearly 20% in 2015
RTBlog, Tobi Elkin - Tuesday, May 3, 2016
Ad Age's Agency Report 2016 has some interesting nuggets, and some ...
- Viacom Kicks Off First-Party Data Effort For Movie Studios
Television News Daily, Wayne Friedman - Friday, April 29, 2016
Viacom's Vantage -- its data-driven targeting platform -- says it can lo ...
- AppNexus Bulks Up On The Buy Side
Around the Net in Real-Time, Tobi Elkin - Friday, April 29, 2016
AdExchanger explores AppNexus' brand-facing business and poses the question as to wheth ...
- IAB Releases LEAN Roadmap
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Taking a queue from lean manufacturing principals, the Interactive Advertising Bureau h ...
- Jack Of Trades, Search Expert In All
SearchBlog, Laurie Sullivan - Thursday, April 28, 2016
Some 51% of the 200 U.S. marketing executives at companies generating mo ...
- Using Data In Predictive Analytics Helps B2Bs Throughout The Funnel
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
B2B brands have so much data in their arsenals but they ne ...
- Carriers Have Approached Ghostery About Using Its Tech To Deploy Network-Level Ad-Blocking
Around the Net in Real-Time, Tobi Elkin - Wednesday, April 27, 2016
Earlier this month, Ghostery revealed that it is "in discussions with leadi ...
- Carrefour Media Uses LiveRamp To Create A Connected World
Data and Targeting Insider, Laurie Sullivan - Tuesday, April 26, 2016
Carrefour Media has partnered with LiveRamp, an Acxiom company, to onboard da ...
- When Martech Eats Adtech: Data And Technology Are Not Enough
Real-Time Daily, Omari Matthew - Wednesday, April 27, 2016
During the OMMA SF panel “When Martech Eats Adtech”, Cory Treffiletti, CM ...
- Why Chris Copeland Left GroupM For Yieldbot
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 26, 2016
While Chris Copeland spent a combined eight years at GroupM Next servi ...
- Programmatic Increases Cost, But Produces Better-Performing Ads
MediaDailyNews, Laurie Sullivan - Monday, April 25, 2016
The rise in programmatic media buying and publishing continues to drive ...