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IAB Releases LEAN Roadmap

  • IAB, Friday, April 29, 2016 10:55 AM
Taking a queue from lean manufacturing principals, the Interactive Advertising Bureau has released a product roadmap for its LEAN advertising principals to support a better advertising experience for those who visit sites across the Web. In the second quarter of 2016, the IAB plans to formalize the process of onboarding data and criteria, start a public discussion about initial guidance, and complete initial user experience testing. By the end of the year the organization hopes to create LEAN scoring algorithms, publish initial findings and recommendations for rolling out LEAN scorecard, and present 2017 LEAN scoring roadmap.

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