- Apple Must Adapt From Apps To Agentic, Former CEO Sculley Says
MediaDailyNews, Laurie Sullivan - Monday, October 13, 2025
John Sculley, former Apple CEO and creator of the Pepsi Challenge ...
- Movies On Streamers: Still 'Quietly Dependable Workhorses?'
TV Watch, Wayne Friedman - Monday, October 13, 2025
Movies in 2024 contributed nearly 50% of streaming revenue - up fr ...
- Gavin Newsom Signs Bill Mandating Opt-Out Tool
MediaDailyNews, Wendy Davis - Thursday, October 9, 2025
Major ad industry groups unsuccessfully urged California's governor to veto the b ...
- Guesthouse Creative Makes Sense Of SAS Data
Out to Launch, Fern Siegel - Thursday, October 9, 2025
The agency aimed to add humor to an often dry B2B softwa ...
- Adobe Partnership With Amazon Ads Puts Focus On Real-Time, Secure Data
MediaDailyNews, Laurie Sullivan - Monday, October 6, 2025
The integration analyzes shopping and other signals from Amazon DSP, Sponsored Produc ...
- Microsoft Leans On Amazon For Its Demand-Side Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 7, 2025
Microsoft is winding down its demand-side platform "Microsoft Invest" and has nam ...
- American Express Unveils 'Amex Ads,' Platform Leverages First-Party Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 6, 2025
"Amex Ads" is designed to connect brands with consumer cardmembers, using t ...
- Apple Removes ICE Tracking App From App Store
MediaDailyNews, Colin Kirkland - Friday, October 3, 2025
Apple has removed an encrypted app used to label and track t ...
- LinkedIn Bucks The Tide: Social Network Sues Alleged Content Scrapers
Publishing Insider, Ray Schultz - Sunday, October 5, 2025
LinkedIn alleges that defendants in the case facilitate the scraping of Linked ...
- OpenAP Expands Roster, Boosts Data-Driven Ad Share
TV Watch, Wayne Friedman - Monday, October 6, 2025
"Adding additional inventory partners and identity solutions in the streaming TV landsca ...
- Media.net, Claritas Partner For Attribution Driven By AI, Search Intent
MediaDailyNews, Laurie Sullivan - Friday, October 3, 2025
The partnership creates a product that allows brands to measure, validate, a ...
- Trade Desk Founder To Create A Fair Ad Auction
Performance Marketing Insider, Laurie Sullivan - Friday, October 3, 2025
"OpenAds" is described by the company as sort of a prebid wrapp ...
- Email Lieutenant: Tool Schedules Meetings, Drafts Replies
Email Insider, Ray Schultz - Thursday, October 2, 2025
Perplexity is launching a personal/executive email assistant. ...
- Meta To Sell Targeted Ads Based On User Interactions With Chatbot
MediaDailyNews, Colin Kirkland - Wednesday, October 1, 2025
Meta will update its privacy policy in mid-December to begin selling target ...
- Video Game Ads - And 'Interrupting' - On The Rise
Advanced TV Insider, Wayne Friedman - Wednesday, October 1, 2025
A new Bain & Co. report finds 65% of gamers say "a ...
- Data Snags: B2C Marketers Face Challenges In Unifying Sources
Email Insider, Ray Schultz - Wednesday, October 1, 2025
Although plagued by challenges in managing data across sources, over half ...
- Prepping For A Nationalized TikTok: A Conversation With Later's Scott Sutton
MediaDailyNews, Colin Kirkland - Tuesday, September 30, 2025
"No matter what, the new TikTok will be different than it ...
- YouTube Dominates AI Search, Cited 200x More Than Any Other Platform
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
YouTube is cited in ChatGPT, Perplexity, and Google's AI search results 20 ...
- From Rebrand to Real Time: Destination Canada's CMO on Driving Authentic and Agile Marketing
Brand Insider, Barbie Romero - Tuesday, September 30, 2025
Gloria Loree, SVP, Marketing Strategy & CMO also shares why the touri ...
- Simplifying Tests Brings Incrementality To All
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
Measurement and forecasting company Recast has made statistical experimentation accessible to a ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- Google Updates Meridian Model, Enables Non-Media Variables
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 30, 2025
The marketing mix modeling platform now allows marketers to include non-media variabl ...
- Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
Publishers Daily, Ray Schultz - Monday, September 29, 2025
The new language from Raptive is available to everyone, not just publishe ...
- Google Goes Postal: It Can Help Senders Reach Gmail Accounts
Email Insider, Ray Schultz - Monday, September 29, 2025
Google's Postmaster Tools come with a dashboard with data on the sp ...
- Tough Privacy Bill Advances In Massachusetts
MediaDailyNews, Wendy Davis - Friday, September 26, 2025
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of ...
- Deloitte: AI Use Calls Attention To Data Privacy, Transparency
MediaDailyNews, Laurie Sullivan - Sunday, September 28, 2025
The rapid pace of generative artificial intelligence growth has alarmed consumers, wi ...
- AI-Tooled CRM: B2C Marketers Are Offered Two New Agents
Email Insider, Ray Schultz - Friday, September 26, 2025
Klaviyo has launched two new agents as part of its AI-powered ...
- Data In The Driver's Seat: 'The Atlantic' Helps Advertisers With Audience Insights
Publishing Insider, Ray Schultz - Thursday, September 25, 2025
"The Atlantic" partners with CivicScience to integrate survey data and consumer intellige ...
- Holding Customers Tight: Retailers Are Offered A New Loyalty Tool
Email Insider, Ray Schultz - Thursday, September 25, 2025
The alliance between Listrak and Rivo is designed to drive personalized ema ...