- Customer Marketing: Keep Current Customers Comfortable!
Research Brief, Jack Loechner - Thursday, October 23, 2014
In a study by Influitive, conducted by Demand Metric, the resources a ...
- How Much Is That Data In The Window?
Data and Targeting Insider, Steve Smith - Tuesday, October 14, 2014
The real value of data to a company is starting to beco ...
- Retail Approaches Its Mobile Tipping Point
Data and Targeting Insider, Steve Smith - Tuesday, September 9, 2014
One m-commerce platform is seeing a majority of visits to its retail ...
- Using Data, Personalization To Improve Call Center Customer Service
Data and Targeting Insider, Laurie Sullivan - Wednesday, August 20, 2014
The two trends driving the partnership between Whitepages Pro, the company's directo ...
- CIOs Are From Mars And CMOs Are From Venus
Data and Targeting Insider, Steve Smith - Tuesday, August 12, 2014
CIOs and CMOs are talking and collaborating more than ever before, b ...
- CMOs Getting On Better With CIOs, But Agility Concerns Remain
Around the Net In MAD London, Sean Hargrave - Wednesday, July 23, 2014
CMOs and CIOs are working closer together than ever before -- b ...
- Audience Partners Voter-Targeted Patent Serves Ads Across Computers, Smartphones, Tablets, Addressable TVs
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 2, 2014
Voter file data now up for grabs in some political ad targeti ...
- Foursquare To Charge Big Companies To Access Local Databases
Social Media & Marketing Daily, Gavin O'Malley - Friday, June 27, 2014
The free ride could soon be over for larger businesses that re ...
- Marketers: Plug In These Numbers
Research Brief, Jack Loechner - Friday, June 27, 2014
According to the American Consumers Newsletter by Cheryl Russell, Editorial Director, N ...
- Mullen, SapientNitro, Applause Win Big At Annual MITX Awards
Bay State Blog, Val Brickates Kennedy - Friday, May 30, 2014
Mullen, SapientNitro and Applause were the big winners at the 18th annu ...
- Solve Your Retirement Community's Immediate Occupancy Needs
Engage:Boomers, Derek Dunham - Tuesday, May 27, 2014
Statistics show that the time from a prospective resident's initial inquiry ...
- Business Technologies And Tools For Agency Growth
Research Brief, Jack Loechner - Tuesday, May 27, 2014
According to Mirren Business Development, and RSW/US's respective databases of senior agen ...
- Nine Days Until MITX's 'What's Next' Awards For Digital Excellence
Bay State Blog, Val Brickates Kennedy - Tuesday, May 20, 2014
Just nine days until MITX unveils the winners of its annual What ...
- MITX, HubSpot To Co-Host Mega-Marketing Conference
Bay State Blog, Val Brickates Kennedy - Monday, May 12, 2014
Digital media trade organization MITX and inbound marketing specialist HubSpot are joini ...
- Ad Tech Firms Make BBJ's Annual "Best Places To Work" List
Bay State Blog, Val Brickates Kennedy - Wednesday, May 7, 2014
Feeling like a hamster in a Habitrail at work? Yearning for ...
- Accurate Data Essential To Marketing Success
Research Brief, Jack Loechner - Thursday, May 1, 2014
According to The 2014 Digital Marketer Benchmark and Trend Report from Experia ...
- Targeting, Discrimination And Envy
Data and Targeting Insider, Steve Smith - Tuesday, April 29, 2014
The White House is about to issue a preliminary report on t ...
- NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
Bay State Blog, Val Brickates Kennedy - Friday, April 18, 2014
As the saying goes, it's quality over quantity. Especially when it com ...
- Honest-ly: Personalization Boosts Conversions For The Honest Company
Data and Targeting Insider, Steve Smith - Tuesday, March 25, 2014
Jessica Alba's product subscription service for busy moms was a personal servi ...
- Dig Marketing Analytics? Boston "Analytics Week" Is Calling You
Bay State Blog, Val Brickates Kennedy - Friday, March 21, 2014
Dig marketing analytics? Free next Thursday night? Have we got an eve ...
- Want To Attract Millennials To Your Brand? Offer Free Stuff!
Bay State Blog, Val Brickates Kennedy - Wednesday, March 19, 2014
Looks like Millennials have something in common with old folks. A n ...
- NetProspex Appoints Triblio CEO Andre Yee To Board
MAD Boston, Val Brickates Kennedy - Tuesday, March 18, 2014
Marketing data firm NetProspex has appointed Triblio CEO Andre Yee to i ...
- CQuotient Mines Customer Data To Create Targeted Ads
Around the Net In MAD Boston, Val Brickates Kennedy - Wednesday, March 12, 2014
Cambridge, Mass.-based CQuotient aims to help retailers boost sales by mining custom ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customer ...
- DataXu Names Dan Demmer To Board
MAD Boston, Val Brickates Kennedy - Thursday, February 6, 2014
DataXu has named software industry veteran Dan Demmer to its board ...
- AppTap, PCH Partner To Drive Longer-Term User Value
Mobile Marketing Daily, Steve Smith - Wednesday, February 5, 2014
App recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...
- Mobilizing A People's Army Of Data Feeds
Data and Targeting Insider, Steve Smith - Monday, January 27, 2014
The Rewardable app crowd-sources retail audits by rewarding shoppers for reporting ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big Data
Marketing Daily, Sarah Mahoney - Monday, January 20, 2014
Thanks to OfficeMax, Big Data marketing just got another black eye. A ...
- Simulmedia Opens Up: Offers 2 New Ad Tools
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- The 2014 And 2016 Elections Will See Record Spending And Media Innovation
Mobile Marketing Daily, Dan Hodges - Thursday, January 9, 2014
The 2012 Obama election teams raised the bar in the use ...