Tag results for "database marketing"
- DataXu Names Dan Demmer To BoardDataXu has named software industry veteran Dan Demmer to its board ...
- AppTap, PCH Partner To Drive Longer-Term User ValueApp recommendation engine AppTap and Publishers Clearing House ad network Liquid Wirele ...
- Mobilizing A People's Army Of Data FeedsThe Rewardable app crowd-sources retail audits by rewarding shoppers for reporting ...
- OfficeMax's 'Dead Daughter' Gaffe Torpedoes Big DataThanks to OfficeMax, Big Data marketing just got another black eye. A ...
- Simulmedia Opens Up: Offers 2 New Ad ToolsLAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- The 2014 And 2016 Elections Will See Record Spending And Media InnovationThe 2012 Obama election teams raised the bar in the use ...
- Wolfram's Project Catalogs All Electronics DataCan you imagine how hard it will be to curate data fr ...
- Facial Recognition App Comes To Google GlassWhen Google released Goggles, an app that allows users to snap ...
- BlueKai, Visual IQ Partner, Enhance Brands' Ability To Target AudiencesVisual IQ, which supports analytics and attribution modeling to understand how med ...
- Direct Marketing Guru Irving Siegel Dies at 82Irving Siegel, who helped developed what is today known as databased marketi ...
- Data Overload Stifling Customer Service ImprovementsMore than 25% of contact centers suffer from data overload -- a ...
- Data Anxiety, 'Anemic' Carrier Support Lower NFC M-Payments ForecastThe holy grail of using mobile phones to close the data lo ...
- Facebook Joins the Data Land Grab At RetailFacebook and Cisco are helping retailers bring free WiFi access to bric ...
- V12 Group Automates Customer Acquisitions Through DataV12 Group officially rolls out Launchpad Wednesday, a hosted platform that automat ...
- Marketers: Too Many Big Data Fish To FryBy 2017, per global analytics firm Teradata, three billion people will crea ...
- 'WSJ': 'Old-School' Ad Execs Vs. Data Geeks Creatives and media buyers with traditional backgrounds are facing career obstacles ...
- Behavioral Marketing Still An "Untapped Asset"According to a Silverpop study by Forrester Consulting, marketers who have adopt ...
- Market Research Firms On Downward TrendDespite modest gains during the two previous years, U.S. marketing research fir ...
- Hello, Hamsters! Have We Got An Opt-Out Habitrail For YouAT&T has proposed revisions to its privacy policy to accommodate broader data-shari ...
- FTC Targets Mortgage Investors CorporationMortgage Investors Corporation, one of the nation's leading refinancers of veterans’ ho ...
- De-Manufacturing The BrandBig Data and real-time marketing channels, ironically, may force companies to fa ...
- CMOs Lack Knowledge To Measure Customer ExperienceSome 90% of marketing heads participating in a recent survey take responsibili ...
- Americans Knew their Privacy Was Shot Even Before the NSA NewsAmericans appear to be of two minds about the use of the ...
- MediaVest Database Charts Brand Experience, Social Media ImpactPublicis Groupe's MediaVest has created a massive database designed to help clien ...
- Data Mining 'Pee-Pee:' Selling Mastery In The Age Of Personal AnalyticsA 'pee sensor' for your kid's diaper? When you are done chucklin ...
- The High Price of Bad Targeting And Data ComplacencyConsumers are a lot less happy with customer service both online a ...
- High-Risk Data Collection Seen Across Web Sites A cross-industry study of Web data collection activity reveals the "significant" exte ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)Mobile is not optional. It's the number one destination for email interact ...
- Amazon: If the Customer Doesn't Request it, Send Anyway! Amazon's program is incredibly customer centric. It was rather surprising to he ...
- Amazon: If the Customer Doesn't Request it, Send Anyway! Amazon's program is incredibly customer centric. It was rather surprising to he ...
