- Value Connected: The Promise Of An Internet of Things
MoBlog, Steve Smith - Tuesday, April 30, 2013
The promise of the Internet of things for marketers is the pow ...
- McCann Worldgroup Buys India's End To End Marketing
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
McCann Worldgroup has acquired Indian database and direct marketing firm End ...
- Report: Our Privacy Regimens Are Outdated
Data and Targeting Insider, Steve Smith - Monday, March 4, 2013
In a thoughtful study, the World Economic Forum and Boston Consulting Gro ...
- Is 'Right To Be Forgotten' Data's Downfall?
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 19, 2013
The European Commission's proposal to allow internet users to have the 'rig ...
- Dunnhumby Gets Data For Kroger
Around the Net In Brand Marketing, Karl Greenberg - Thursday, January 31, 2013
The Kroger Co. and London-based Dunnhumby Ltd. are going through loyalty ca ...
- Targeted Serendipity: Thinking Harder About 'Relevance'
Data and Targeting Insider, Steve Smith - Friday, January 25, 2013
'Relevance' can be so tightly and literally defined that marketers can elimina ...
- Leave Past Practices In The Past
Show Daily, Gavin O'Malley - Wednesday, January 23, 2013
Most marketers are too comfortable acting on proxies, past practices, and "be ...
- Verklin: Yep, It's Still About Data
Data and Targeting Insider, Steve Smith - Friday, December 28, 2012
Now that data is so "big" and all, let's check in wi ...
- You Need A Weatherman To Know Which Way The Data Flows
Data and Targeting Insider, Steve Smith - Friday, December 21, 2012
A group within The Weather Channel is leveraging data way beyond ...
- Contextual Relevance in Email Marketing - Is It Data or Content Driven?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
We never leave the data behind in any aspect of email marketin ...
- 'It's The (Database) Economy, Stupid!'
MarketingTools: CRM, Kathleen Stockham - Tuesday, September 18, 2012
Years ago, notorious political mouthpiece, James Carville (who "Family Guy" patriarch Pet ...
- Data Is Power? Obama App Makes Anyone A Political Bean Counter
Data and Targeting Insider, Steve Smith - Monday, August 6, 2012
The new Obama app is a great example of how putting da ...
- Yahoo Rolls Out Genome
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 11, 2012
Yahoo bought interclick last November for $270 million, and this week t ...
- Thinking Big Data At Boston Ad Club Event
Marketing Daily, Tyler Loechner - Tuesday, June 26, 2012
Michele Morelli, SVP of acquisitions, lead generation & marketing at Citibank, sai ...
- KBM Acquires Predictys, Expands Data-Based Marketing
Online Media Daily, Gavin O'Malley - Tuesday, May 29, 2012
Expanding its global footprint, KBM Group, Young & Rubicam Group's database marketi ...
- OpenX's Cadogan Joins, Federated's Battelle Nominated To Acxiom Board
Online Media Daily, Joe Mandese - Thursday, May 24, 2012
Consumer marketing database giant Acxiom Wednesday named one Internet savvy exec ...
- When Data Gathering Gets Creepy
Marketing Daily, Karl Greenberg - Tuesday, May 15, 2012
At MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It ...
- E-Append Comes Under Fire
Online Media Daily, David Goetzl - Friday, April 27, 2012
A heated debate bubbled up Thursday on the morality of the ema ...
- 3DBT: Location Awareness Is Behavioral Targeting With A New Dimension
Data and Targeting Insider, Steve Smith - Friday, April 27, 2012
Apps are adding a new and fascinating layer to the data se ...
- From Obama to Brands: Leveraging Participatory Engagement
Mobile Insider, Steve Smith - Tuesday, March 6, 2012
Messaging platform for Obama 2012 and many consumer brands Mobile Commons h ...
- Acxiom Taps Stirratt As Chief Revenue Officer
Online Media Daily, Joe Mandese - Wednesday, February 1, 2012
Nada Stirratt, former Chief Revenue Officer at MySpace and former digital ...
- TRA Grows Consumer Database Via Kroger
MediaDailyNews, David Goetzl - Tuesday, August 23, 2011
TRA has expanded its database of consumer purchase behavior via a n ...
- GfK MRI, comScore Partner For New Database
MediaDailyNews, Erik Sass - Wednesday, June 22, 2011
Two leading media research companies, GfK MRI and comScore, have partnered ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- Increasing Profitability Starts With Better Data
Marketing Daily, Andy Cutler - Thursday, June 10, 2010
In this tough economic climate, companies are doing everything they can ...
- Epsilon Acquires DM Division Of Equifax
Online Media Daily, Gavin O'Malley - Wednesday, June 2, 2010
Epsilon parent Alliance Data Systems on Wednesday said it reached a definiti ...
- SMG Taps Razorfish's Fisher Global Analytics Chief
MediaDailyNews, - Friday, April 2, 2010
Publicis' Starcom MediaVest Group has tapped Andy Fisher as executive vice president-glob ...
- In High-Stakes Ad Game, Agencies Losing Cards
MediaDailyNews, John Bauschard - Thursday, March 25, 2010
Ad agencies are risking obsolescence. Many are operating with systems more link ...
- Don't Dump Your Data
Online Media Daily, Zain Raj - Wednesday, March 10, 2010
With the drastic changes we've experienced over the past year-plus and t ...
- Bloomberg Buys Eagle Eye
MediaDailyNews, - Monday, February 22, 2010
Bloomberg has acquired Eagle Eye Publishing, which provides databases on federal procurem ...