- Don't Dump Your Data
Online Media Daily, Zain Raj - Wednesday, March 10, 2010
With the drastic changes we've experienced over the past year-plus and t ...
- Bloomberg Buys Eagle Eye
MediaDailyNews, - Monday, February 22, 2010
Bloomberg has acquired Eagle Eye Publishing, which provides databases on federal procurem ...
- Lead Gen Firm Reply Eyes IPO
Around the Net In Online Marketing, Gavin O'Malley - Monday, February 22, 2010
Reply.com, a provider of online business leads, would like very much ...
- Constant Contact Looks To Radio For New Email Marketing Clients, Boosts Rev 50%
Online Media Daily, David Goetzl - Monday, February 8, 2010
In a year when many marketing firms struggled, Constant Contact saw ...
- [x+1] Introduces Data 'Bridge' Across Platforms
Online Media Daily, Laurie Sullivan - Wednesday, January 27, 2010
As companies try to improve consumer messaging around online ad targeting ...
- Open Site Explorer And Page/Domain Authority Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 21, 2010
Rand Fishkin released Wednesday a platform for Linkscape's index that gives peop ...
- Epsilon Appoints Former DoubleClick Exec To Key Post
Online Media Daily, Gavin O'Malley - Wednesday, January 6, 2010
Beginning another year with a key executive appointment, direct marketing agency Epsil ...
- Just The Facts...
Research Brief, Jack Loechner - Wednesday, January 6, 2010
Apropos to the Consumer Electronics Show, but equally valuable as a benchma ...
- Rentrak Launches Local TV Ratings Service, Acquires Part Of Nielsen
MediaDailyNews, Joe Mandese - Tuesday, December 15, 2009
Rentrak, one of the potential rivals to Nielsen's dominance over the ...
- Email As Social Media Survivor
Online Media Daily, David Goetzl - Monday, December 7, 2009
Eric Kirby, an email marketing veteran, delivered a keynote address Monday ...
- Blue Kai Bows Data Targeting Service
Online Media Daily, Gavin O'Malley - Monday, December 7, 2009
Intent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Judges Can Spam Suit Against Epic
Online Media Daily, Wendy Davis - Friday, December 4, 2009
A federal appellate court has upheld an order dismissing an Internet servi ...
- LogicLab Matches Advertisers And Buyers
Online Media Daily, Gavin O'Malley - Tuesday, October 20, 2009
LogicLab, a media-buying unit of database marketing agency Merkle, has released ...
- Get The Story Behind The Data
Data and Targeting Insider, Steve Smith - Friday, September 25, 2009
Publishers need to understand the power of data -- how to acce ...
- CognitiveDATA Aquires Catalog Marketer CMS Direct
Online Media Daily, Gavin O'Malley - Monday, July 6, 2009
CognitiveDATA -- which recently became a wholly owned subsidiary of database marketi ...
- The Cost of Data
Email Insider, editor , David Baker - Monday, June 22, 2009
There are going to be some spectacular things happening in the Consum ...
- Direct Mail Doomed, Long Live Email
Online Media Daily, Gavin O'Malley - Wednesday, May 20, 2009
After making quick work of print newspapers, and the Yellow Pages industr ...
- GroupM Revises Terms For All Online Ad Buys, Claims Data Is 'Confidential'
Online Media Daily, Joe Mandese - Monday, February 2, 2009
GroupM, the biggest buyer of media in the world, has quietly alter ...
- COREMedia Shakes Up Core Management Team, Replaces Langrock
MediaDailyNews, - Wednesday, December 3, 2008
COREMedia Systems, the Fairfield, NJ-based company that is the leading developer a ...
- MediaBank Acquires MediaPlex, Picks Up Doner, Martin Agency, Others
MediaDailyNews, Joe Mandese - Monday, October 20, 2008
In a move that helps consolidate the fringe players competing against t ...
- Personalized Marketing Preferred; Execution Lagging
Research Brief, Jack Loechner - Tuesday, March 18, 2008
In 2006, the Chief Marketing Officer Council found over 26% of executiv ...
- Valpak TV Campaign Pairs With IHOP, Twentieth Century Fox
Marketing Daily, Aaron Baar - Monday, February 25, 2008
[Direct Mail] Valpak will send promotional packs to 43 million American household ...
- Direct Marketing Pays Off Big For Auto Retailers
Research Brief, Jack Loechner - Thursday, February 14, 2008
The Direct Marketing Association's (DMA) "Direct Marketing Facts and Figures in t ...
- PennySaver is now PennySaverUSA.com
Online Media Daily, - Tuesday, January 22, 2008
Harte-Hanks has renamed its print publication the PennySaver, a direct mail shopp ...
- Acxiom's New Chief Plans To Focus On Mobile
Online Media Daily, Tameka Kee - Friday, January 18, 2008
Although new Acxiom Corp. CEO John Meyer doesn't officially take the rei ...
- DMA To Let Consumers Opt Out Online
Marketing Daily, - Wednesday, January 9, 2008
The Direct Marketing Association (DMA) plans to enhance DMAChoice with the late ...
- Top Video and Movie Online Destinations
Research Brief, Jack Loechner - Friday, December 21, 2007
A deeper look at the entertainment industry and movie theater advertising, includi ...
- Merkle Gets Top Database Marketing Scores
Marketing Daily, - Wednesday, November 7, 2007
Database marketing agency Merkle has been recognized by Forrester Research as ...
- Email Focus: Working the A-List
OMMA Magazine, Tim Judson - Wednesday, April 2, 2008
"Grow the list!" is a cry heard by e-mail marketers everywhere ...
- Appetite for Disruption
OMMA Magazine, Joan Voight - Monday, March 2, 2009
It was a fateful linkup, which, like many flirtations, seemed innocent ...