- Mobile Smooths Digital Divide For Some Demos
Online Media Daily, Gavin O'Malley - Friday, April 13, 2012
Perhaps more than any factor, the rise of mobile is bridging t ...
- Social Media Mavens
Research Brief, Jack Loechner - Monday, April 16, 2012
According to a new study by Netpop, social networkers, a giant swa ...
- There's No Place Like Home
Research Brief, Jack Loechner - Friday, April 6, 2012
According to a new Pew Research survey, among all adults ages ...
- Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos
MediaDailyNews, Joe Mandese - Tuesday, March 27, 2012
In a major push to shift the ad industry's focus from t ...
- Reading And Buying Books Go Hand-In-Hand
Research Brief, Jack Loechner - Monday, March 26, 2012
According to the The Harris Poll of adults surveyed online in Februar ...
- Social TV's Evolution Ushers In New Era Of Content Creation
Online Media Daily, Kristin Frank - Tuesday, March 20, 2012
Stripping away all the buzz and technology, at its core social med ...
- Turning On The "No-Collar" Workforce
MediaDailyNews, Nick Shore - Thursday, March 15, 2012
While much of the media commentary can seem to caricature the Millenni ...
- Generation C: Connected Americans 18-34
Research Brief, Jack Loechner - Friday, March 9, 2012
According to Nielsen and NM Incite's U.S. Digital Consumer Report, "Generation C ...
- Mindshare Launches Culture Vulture Reports, Debut Studies GenY
MediaDailyNews, Steve McClellan - Tuesday, March 6, 2012
WPP's Mindshare is ramping up its trend-spotting efforts with a series ...
- What's Wired World Doing To Kids?
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, February 29, 2012
How is “always-on” technology affecting the intellectual and social development of you ...
- The 18-49 Bad Habit
TV Board, Gary Holmes - Tuesday, February 28, 2012
On December 31, 2013, the last of the Baby Boomers will tu ...
- Key 18-34 Demo Major Mobile, Online Video Users
Online Media Daily, Gavin O'Malley - Thursday, February 23, 2012
It's no secret that 18- to-34-year-olds continue to redefine media consumption; n ...
- Women Have Strong Perception Of Axe
Marketing Daily, Karl Greenberg - Wednesday, February 22, 2012
Women have had a better perception of Unilever's Axe brand than m ...
- Who Prefers Designer Clothes?
Marketing Daily, The Editor - Wednesday, February 22, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- Newspaper Websites Strong, Attracting Upscale Readers
Research Brief, Jack Loechner - Monday, February 20, 2012
According to the Newspaper Association of America, based on data provided ...
- Who Reads Books Often?
Marketing Daily, The Editor - Friday, February 17, 2012
Top 10 DMAs in which reside adults who read books two ...
- Who Goes To Bars/Nightclubs?
Marketing Daily, The Editor - Thursday, February 16, 2012
Top 10 DMAs in which reside adults who attended a bar/nightclub ...
- Who Buys Fat-Free Food?
Marketing Daily, The Editor - Wednesday, February 15, 2012
Top 10 DMAs in which reside adults who buy foods labeled ...
- Most Google+ Users Are (Still) Men
The Social Graf, Erik Sass - Wednesday, February 15, 2012
The proportions may have evened up somewhat since the early days immediate ...
- Who Prefers Traveling To New Places?
Marketing Daily, The Editor - Monday, February 13, 2012
Top 10 DMAs in which reside adults who agree with the statemen ...
- Super Bowl Sex Divide: Men Remember Game, Women Ads
MediaDailyNews, Wayne Friedman - Wednesday, February 8, 2012
A poll from Women at NBCU, part of NBC Universal's Integrated Med ...
- Super Bowl Hits 111 Million Viewers
MediaDailyNews, Wayne Friedman - Monday, February 6, 2012
For the third year in a row, the Super Bowl set ...
- Super Bowl Draws 46% Women, Expands Demo Reach
MediaDailyNews, Wayne Friedman - Friday, February 3, 2012
The Super Bowl brings all types of viewers to its annual Sund ...
- CPG, Health Top Video Advertisers, Digital Video To Hit $5.4B
Online Media Daily, Gavin O'Malley - Friday, February 3, 2012
Throughout 2011, CPG brands spent more than any other group on vid ...
- Advertising To Millennials
Research Brief, Jack Loechner - Wednesday, February 1, 2012
According to a recently released whitepaper from comScore, the Millennial generation ...
- Consumers Saving Money Less Frequently
Research Brief, Jack Loechner - Tuesday, January 31, 2012
According to The Harris Poll, in December 2011, for almost the fir ...
- Mag Bag: Gender Is Key Factor In Purchasing
MediaDailyNews, Erik Sass - Thursday, January 26, 2012
In order to keep marketers up to date, two big magazine publishe ...
- Millennial Launches App Retargeting Program
Online Media Daily, Mark Walsh - Thursday, January 26, 2012
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Med ...
- Depends on Your Point of View
Research Brief, Jack Loechner - Thursday, January 26, 2012
According to a new Pew Research Center survey, 66% of the adu ...
- Millennials Drawn To SOPA News
Online Media Daily, Wendy Davis - Tuesday, January 24, 2012
Almost one in four (23%) adults under 30 say that they follow ...