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by Erik Sass
, Staff Writer,
February 15, 2012
The proportions may have evened up somewhat since the early days immediately following its launch, but Google+ is still a mostly male milieu, according to calculations by Website-Monitoring.com,
a service of Siteimpulse, based on figures from the Google blog, SocialBakers.com, and elsewhere.
Overall the Google+ user base is 67% male and 32% female, with 1% “other,”
which can of course mean any number of things. The first two figures suggest that despite the surge in user numbers, there is still a pronounced skew towards tech types, and thus Y chromosomes, in
the Google+ user profile. Indeed, software engineers represent a disproportionate 2.65% of the total user base, according to the same analysis (although that’s far behind students, at 20%).
While still skewing significantly male, these figures are down quite a bit from the early days of Google+: in July of last year data from Google Analytics suggested Google+ users
were 88% male, making it a veritable sausage fest.
Looking to the future, Website-Monitoring.com echoed earlier predictions that Google+ could have up to 400 million users by the end of
this year; this is in line with a similar forecast made by Ancestry.com’s Paul Allen a few months ago. In late January Google CEO Larry Page said Google+ had 90 million users, up from 40
million in mid-October (also per Google) and 67 million in November (per comScore).
Back to the real issue behind those skewed gender ratios: as I asked before, is Google+ any good for dating? At two-thirds male, it might look pretty promising for female users who
are on the market, but I’m also reminded of a single female friend’s assessment of the dating environment in male-heavy Silicon Valley: “The odds are good, but the goods are
odd.”