- [In]Sight:Mind Over Matter
Media Magazine, Graeme Hutton - Monday, February 2, 2009
Do you think you are successful? Ambitious? In this era, when o ...
- Teens Keen on New Administration
Research Brief, Jack Loechner - Monday, March 2, 2009
According to a timely study from the Scarborough Kids Internet Panel, 7 ...
- Lower Income CPG Shopper Growth Outpacing Others
Research Brief, Jack Loechner - Friday, February 27, 2009
According to a study from by Resources, Inc., lower-income households' Consumer Produ ...
- Advertising To Social Networkers Tricky
Research Brief, Jack Loechner - Thursday, February 26, 2009
A recent study by InsightExpress, exploring participation trends across social networks, ...
- When Your Audience Outgrows You
Engage:Kids 6-11, Bobbie Carlton - Tuesday, February 24, 2009
To engage with tweens, marketers must first capture their attention, then the ...
- Boomers: The Middle Frontier
Marketing Daily, Chip Walker - Monday, February 23, 2009
We've historically assumed that identity is formed in youth, so we thi ...
- Social Media Marketing Is A Multicultural World
Engage:Hispanics, Felipe Korzenny, Lee Vann - Thursday, February 19, 2009
Social networking services allow people to organize and enhance their relationships onlin ...
- Foundations Can Teach Safety By Partnering With Marketers
Engage:Kids 6-11, Paul Vitrano - Tuesday, February 17, 2009
Marketers of ATVs and motorbikes reach families and sell their vehicles throu ...
- Bi-lingual Hispanics Live With Ease in Both Worlds
Research Brief, Jack Loechner - Monday, February 16, 2009
According to a recent Ipsos U.S. Hispanic Omnibus study, U.S. Hispanics, regardle ...
- Spanish-language Facilitators Share Their Best Tips
Engage:Hispanics, Katrina Lerman - Thursday, February 12, 2009
One solution to engaging less-acculturated Hispanics -- and generating organic word ...
- Five Things You Should Know About Kids And The Internet
Engage:Kids 6-11, Anne Marie Kelly - Tuesday, February 10, 2009
For American kids ages 6-11, the Internet is much more of ...
- Make Your Marketing Dollars Pay: Target Tweens
Engage:Hispanics, Alicia Morga - Friday, February 6, 2009
To effectively reach Hispanic tweens, you need to do your research. Li ...
- Personalize Ads For Frequent Online Shoppers and Bigger Spenders
Research Brief, Jack Loechner - Thursday, February 5, 2009
According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overa ...
- The Way To A Kid's Stomach Is Through The Mom
Engage:Kids 6-11, Amy Henry - Tuesday, February 3, 2009
Two-thirds of moms want provide something for lunch that their kids wi ...
- African-Americans in the Advertising Industry
Research Brief, Jack Loechner - Monday, February 2, 2009
A new study by Bendick and Egan Economic Consultants, released in Januar ...
- Salud! Toasting Direct Mail's Ever-Increasing Effect
Engage:Hispanics, Scott Marden - Thursday, January 29, 2009
This year more than ever--with consumer pocketbooks empty and confidence at ...
- More Entertainment on Computer Than TV for Millenials
Research Brief, Jack Loechner - Thursday, January 29, 2009
According to Deloitte's State of the Media Democracy survey, three-quarters of Millennia ...
- Change Noted In Consumer Spending Expectations
Research Brief, Jack Loechner - Wednesday, January 28, 2009
According to the latest ChangeWave survey of U.S. consumers, conducted January 5- ...
- Growing Up Social
Engage:Kids 6-11, Reggie Bradford - Tuesday, January 27, 2009
Today's kids are growing up with online social environments. Parents and markete ...
- Non-catalog Direct Mail and Acculturation Segmentation Boost Hispanic Response
Research Brief, Jack Loechner - Monday, January 26, 2009
A new survey from the Direct Marketing Association, complementing earlier research th ...
- The Deleveraged Consumer
Engage:Hispanics, Jose Villa - Thursday, January 22, 2009
At last week's National Retail Federation Conference & Expo in New Yo ...
- On the Record: Hand-Me-Down Media
Media Magazine, Mike Bloxham - Friday, January 2, 2009
As a general rule, we like to think of ourselves as individua ...
- At The Forefront Of The Era Of User Choice And Control
Engage:Kids 6-11, Liz Nealon - Tuesday, January 20, 2009
Today's 6-to-11 year olds have grown up with the expectation that th ...
- Connecting Via Mobile: Speak Their 'Edioma'
Engage:Hispanics, Joe Kutchera - Thursday, January 15, 2009
Where will many Hispanics and other Spanish-speakers around the world first experien ...
- Zeitgeist: The AARP and the Wii
Media Magazine, Jen Soch - Friday, January 2, 2009
The pace of change accelerates every day. My parents no longer ju ...
- 5 Things You Should Know About Kids And Video Gaming
Engage:Kids 6-11, Anne Marie Kelly - Tuesday, January 13, 2009
As the options for playing non-arcade video games have expanded from computer-bas ...
- Gas Savings Go To Groceries
Research Brief, Jack Loechner - Tuesday, January 13, 2009
According to the results of nationwide research from retail analytics firm Precim ...
- Avoid Subtle Stereotypes To Maintain Campaign Effectiveness
Engage:Hispanics, Patricia Graham, Jannet Torres - Thursday, January 8, 2009
When marketers talk about "U.S. Latinos," they cannot simply fall back ...
- Kids Motivated By TV and Print To Visit Web
Research Brief, Jack Loechner - Thursday, January 1, 2009
According to MRI's 2008 American Kids Study, children ages 6-11 are increasing ...
- Millennials Anxious Now, Optimistic About Future
Research Brief, Jack Loechner - Wednesday, December 31, 2008
Despite a failing economy, employment woes and countless other concerns, a k ...