Of the 3,013 consumers, nationally representative of U.S. grocery shoppers, who were asked to choose from a list of ways they use money saved on gas:
The gas-to-groceries switch is even higher in certain key sectors. Among those survey respondents who said they've suffered a direct financial loss during the recession, 55% said they're spending gas savings on groceries, and for those whose annual income is under $35,000 the number is 59%.
Conversely, 34% of retirees said they're spending gas savings on groceries. The number fell to 29% for those whose annual income exceeds $100,000.
Brian Ross, general manager of Precima, says "... this is a silver lining for grocers... this trend builds on... earlier research that showed that consumers are now eating more at home."
In another significant finding from the survey, nearly two-thirds of respondents said the recession is changing the way they plan their grocery trips:
Of the 65% of respondents who said their stocking habits have changed:
For more information, please visit Precima here.