- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Value Vs. Vehicle: More Than 'Spanish-Language' Vehicles
Engage:Hispanics, Leigh Benatar - Thursday, September 18, 2008
The Hispanic audience paints a very complicated scenario. Yes, these details a ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Search Marketing: Get Started With 5 Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, September 11, 2008
Marketing to U.S. Hispanics via search engine marketing (SEM) is a b ...
- Understanding Differences In Hispanic Culture: Tips For Effective Campaigns
Engage:Hispanics, Scott Marden - Thursday, September 4, 2008
One of the most important things to consider when marketing to Hispani ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- 'Hispanic-fluentials' Share About Products, Brands
Engage:Hispanics, Jose Villa - Thursday, August 28, 2008
These very savvy consumers don't react well to traditional communications strategies ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- 'Unbanked' Audience Is A Marketing Opportunity
Engage:Hispanics, Denise Marks - Thursday, August 21, 2008
Gaps in this crucial demographic can be addressed with culturally relevant communicatio ...
- Minorities to Become Majority by 2042
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
Minorities, which currently represent about one third of the U.S. population, a ...
- Women's Sites Drawing Advertisers, Investors
Around the Net In Online Marketing, Ross Fadner - Thursday, August 14, 2008
The New York Times reports that sites aimed at women are ho ...
- Online Marketing 101: Get Started Today With Four Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, August 14, 2008
By now, every smart marketer realizes that reaching Hispanics online is crucia ...
- Teens Just "Sorta" Interested in Olympics
Research Brief, Jack Loechner - Monday, August 11, 2008
There may still be time for marketers to adjust in reaching tee ...
- Understanding And Engaging Hispanic Consumers
Engage:Hispanics, Franklin Rios - Thursday, August 7, 2008
Although today's retail forecasts may point to cloudy skies ahead for t ...
- Who's Dining At Family Restaurants/Steak Houses?
Marketing Daily, - Wednesday, August 6, 2008
Residents of: 1. Kansas City, Mo./Kan. 2. Detroit 3. Milwaukee 4. Omah ...
- Centenarians Credit Lifestyle Choices To Longevity Rather Than Genetics
Research Brief, Jack Loechner - Wednesday, August 6, 2008
The third annual Evercare 100@100 Survey, recently released, finds that the ke ...
- The Consumer: My, How You've Grown
Media Magazine, - Monday, June 23, 2008
I've been writing for this column for close to three years no ...
- YouTube's Audience: Not Just Kids And Tech Geeks
Online Media Daily, Tameka Kee - Friday, August 1, 2008
When YouTube rolled out its Insight video analytics tool in March, t ...
- Gaming Now Mainstream Entertainment
Research Brief, Jack Loechner - Friday, July 25, 2008
According to a new survey by the Entertainment Software Association, forty perce ...
- Boomers Are Not Bloggers
Research Brief, Jack Loechner - Thursday, July 24, 2008
According to a recent ThirdAge/JWT Boom study, people over age 40 participa ...
- Gamers: They're Not Who You Think They Are
Online Media Daily, Tameka Kee - Wednesday, July 23, 2008
SAN FRANCISCO -- While gamer demographics and targeting potential have long be ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- 19% of Americans Collectively Own $22 Trillion in Assets
Research Brief, Jack Loechner - Thursday, July 10, 2008
Based on an analysis by Nielsen's Claritas Services by Jane Crossan a ...
- Marketers Must Adjust To The Aging Of America
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
The average U.S. head of household is now nearly 50 years ol ...
- Omnicom Opening Consultancy Focused On Female Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 2, 2008
The Omnicom Group, the largest advertising holding company, is starting a consultan ...