- The Consumer: My, How You've Grown
Media Magazine, - Monday, June 23, 2008
I've been writing for this column for close to three years no ...
- YouTube's Audience: Not Just Kids And Tech Geeks
Online Media Daily, Tameka Kee - Friday, August 1, 2008
When YouTube rolled out its Insight video analytics tool in March, t ...
- Gaming Now Mainstream Entertainment
Research Brief, Jack Loechner - Friday, July 25, 2008
According to a new survey by the Entertainment Software Association, forty perce ...
- Boomers Are Not Bloggers
Research Brief, Jack Loechner - Thursday, July 24, 2008
According to a recent ThirdAge/JWT Boom study, people over age 40 participa ...
- Gamers: They're Not Who You Think They Are
Online Media Daily, Tameka Kee - Wednesday, July 23, 2008
SAN FRANCISCO -- While gamer demographics and targeting potential have long be ...
- Teens Online Buy Stuff, Prefer Reality Over Virtual Sometimes, And Have Concerns
Research Brief, Jack Loechner - Wednesday, July 23, 2008
New research from OTX and The Intelligence Group studies teens' online behavio ...
- Monster Leads Career Advertisers; Apollo Leads Education
Research Brief, Jack Loechner - Friday, July 18, 2008
A drill-down into the destinations, reader demographics, advertisers, ad types, sizes a ...
- 19% of Americans Collectively Own $22 Trillion in Assets
Research Brief, Jack Loechner - Thursday, July 10, 2008
Based on an analysis by Nielsen's Claritas Services by Jane Crossan a ...
- Marketers Must Adjust To The Aging Of America
Around the Net In Brand Marketing, Thom Forbes - Monday, July 7, 2008
The average U.S. head of household is now nearly 50 years ol ...
- Omnicom Opening Consultancy Focused On Female Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 2, 2008
The Omnicom Group, the largest advertising holding company, is starting a consultan ...
- Half of Low Income Consumers Having Trouble Buying Groceries
Research Brief, Jack Loechner - Friday, June 27, 2008
According to a study from Information Resources, Inc., the lagging economy ...
- Teens Learn From Advertising on Social Sites
Research Brief, Jack Loechner - Tuesday, June 17, 2008
OTX, releasing new results from its Teen Topix study, the complex liv ...
- Cornucopia of April Online Web and Video Viewers and Brands
Research Brief, Jack Loechner - Friday, June 6, 2008
Total Website user data for April, including detailed findings for viewers a ...
- Minorities Dominate Use of New Media
Research Brief, Jack Loechner - Wednesday, May 28, 2008
According to BIGresearch's most recent Simultaneous Media Survey, African Americans, Hispanics, Asia ...
- Appearance and Weight Trumps Disease In Women's Concerns
Research Brief, Jack Loechner - Monday, May 26, 2008
According to a the second in a series of findings from t ...
- Little Green Bag
Media Magazine, Sarah Mahoney - Tuesday, April 15, 2008
Maybe he's something of a cliché. Try as he might, he sti ...
- Yahoo! Finance Tops Financial News Destinations
Research Brief, Jack Loechner - Friday, May 23, 2008
A deeper look at financial news and information seekers including sites, us ...
- Digital Savvy Consumers Presage Behaviors Across the Country
Research Brief, Jack Loechner - Tuesday, May 20, 2008
According to a new analysis from Scarborough Research, six percent of a ...
- Women Would Sacrifice Almost Anything But Chocolate For Blogging
Research Brief, Jack Loechner - Friday, May 9, 2008
A recent release of a new social media benchmark study of mo ...
- Over-the-Fence Influencing 2/3 of Moms and Moms-to-Be
Research Brief, Jack Loechner - Thursday, May 1, 2008
New research by BabyCenter and the Keller Fay Group, shows that today ...
- And Your Ads Will Follow
Media Magazine, Lynn Russo Whylly - Wednesday, April 2, 2008
Ask Marilyn Batchelor what's wrong with ads that cater to the Afric ...
- Focalyst: Baby Boomer Misconceptions Die Hard
Marketing Daily, Karlene Lukovitz - Friday, April 18, 2008
[Research] Heather Stern, Focalyst's director of marketing and client development, says, "It ...
- What's A Blogger?
Research Brief, Jack Loechner - Friday, April 18, 2008
Now that Blogging might better be called a market segment rather th ...
- Career Destinations Online Garnered 10% Of The Audience
Research Brief, Jack Loechner - Friday, April 11, 2008
A drill down into the career and educational channels including demographics, advertiser ...
- More Gray, More Affluent, More Internet Shopping
Research Brief, Jack Loechner - Tuesday, April 8, 2008
In the more than 80 metropolitan markets surveyed by The Media Audi ...
- Wealthy Consumers Using Social Networks Online
Research Brief, Jack Loechner - Wednesday, March 26, 2008
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy onli ...
- Minority Shopping Online Up In Numbers and Frequency
Research Brief, Jack Loechner - Friday, March 21, 2008
According to a new report from The Media Audit, Online shopping ...
- Retirees, Followed By Boomers, Will Redefine Retirement
Research Brief, Jack Loechner - Thursday, March 6, 2008
According to a report from The Media Audit, adults who are neari ...
- More Women In The Marketplace
Research Brief, Jack Loechner - Tuesday, March 4, 2008
As an effective adjacency to yesterday's look at women owned businesses ...
- Web, Store and Call Center Integral Part of Shopping
Research Brief, Jack Loechner - Friday, February 15, 2008
According to a recent survey relesed by Sterling Commerce, higher-income consumers, colle ...