- Seven 'Rules of the Road' to Success For Better-For-You Kid Food Products
Engage:Kids 6-11, George Carey - Monday, October 27, 2008
"Better for You" or healthier kid food products are the hottest battlegrou ...
- Reaching Voters: What the Pols Can Learn From Online Marketers
Engage:Hispanics, Alicia Morga - Thursday, October 16, 2008
As the presidential race switches into high gear, both candidates would ...
- MillerCoors Bows Hispanic Ad Campaign
Marketing Daily, - Tuesday, October 14, 2008
MillerCoors has unveiled its 2008 "Líderes" advertising campaign to recognize and hon ...
- Urban and Spanish-Language Stations Dominate Major Radio Markets
Research Brief, Jack Loechner - Tuesday, October 14, 2008
According to Arbitron's September Portable People Meter (PPM) radio ratings, African America ...
- 4 Key Steps To Engaging Hispanics Through Events
Engage:Hispanics, Rudy Duthil - Thursday, October 9, 2008
A huge part of the American way of life is going o ...
- Despite Electronics, Most Girls 2-14 Stick With Traditional Toys
Research Brief, Jack Loechner - Friday, October 3, 2008
According to a new report from The NPD Group, girls age t ...
- Where Did Direct Response Go? U.S. Hispanic direct response and retail advertising lacks industry recognition
Engage:Hispanics, Jose Villa - Thursday, October 2, 2008
We should spend an equal amount of time investing in and showcasi ...
- Online Behavior: What Marketers Don't Know Could Hurt Them
Engage:Hispanics, Katrina Lerman - Thursday, September 25, 2008
How can brands successfully use this platform to build long-term, authentic relationshi ...
- General Mills Expands Hispanic Platform With Univision
Marketing Daily, Karlene Lukovitz - Wednesday, September 24, 2008
Karla Martinez, co-host of Univision's "Wake-Up America," will star in a seri ...
- Health A Hot Topic On The Internet
Research Brief, Jack Loechner - Wednesday, September 24, 2008
comScore, Inc. recently released results of a study showing that the heal ...
- 20% of US Households Account for 50% of Income
Research Brief, Jack Loechner - Friday, September 19, 2008
The 2008 Ipsos Mendelsohn Affluent Survey, measuring male and female heads ...
- Value Vs. Vehicle: More Than 'Spanish-Language' Vehicles
Engage:Hispanics, Leigh Benatar - Thursday, September 18, 2008
The Hispanic audience paints a very complicated scenario. Yes, these details a ...
- Savings And Credit Card Payments Captured 2/3 of Rebate Dollars
Research Brief, Jack Loechner - Wednesday, September 17, 2008
According to a recent Harris Poll, 45 percent of Americans believed th ...
- Y Moms Connect Through The Internet; X Moms Task
Research Brief, Jack Loechner - Tuesday, September 16, 2008
A recent study conducted by NewMediaMetrics found a significant difference in t ...
- Yahoo!, MSNBC & CNN Top Online Global News and Events
Research Brief, Jack Loechner - Sunday, September 7, 2008
A deeper look at top sites, viewer demographics, advertisers and ad detai ...
- Search Marketing: Get Started With 5 Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, September 11, 2008
Marketing to U.S. Hispanics via search engine marketing (SEM) is a b ...
- Understanding Differences In Hispanic Culture: Tips For Effective Campaigns
Engage:Hispanics, Scott Marden - Thursday, September 4, 2008
One of the most important things to consider when marketing to Hispani ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- Boomers Spend More on Family, Switch Brands for Value, Look for Substance in Advertising
Research Brief, Jack Loechner - Friday, August 29, 2008
According to TV Land's "Generation BUY: A Close Look at the Boom ...
- 'Hispanic-fluentials' Share About Products, Brands
Engage:Hispanics, Jose Villa - Thursday, August 28, 2008
These very savvy consumers don't react well to traditional communications strategies ...
- I Want It My Way
Research Brief, Jack Loechner - Friday, August 22, 2008
A new consumer segmentation analysis from Mediamark Research & Intelligence (MRI) sho ...
- 'Unbanked' Audience Is A Marketing Opportunity
Engage:Hispanics, Denise Marks - Thursday, August 21, 2008
Gaps in this crucial demographic can be addressed with culturally relevant communicatio ...
- Minorities to Become Majority by 2042
Around the Net In Brand Marketing, Thom Forbes - Thursday, August 14, 2008
Minorities, which currently represent about one third of the U.S. population, a ...
- Women's Sites Drawing Advertisers, Investors
Around the Net In Online Marketing, Ross Fadner - Thursday, August 14, 2008
The New York Times reports that sites aimed at women are ho ...
- Online Marketing 101: Get Started Today With Four Simple Strategies
Engage:Hispanics, Alicia Morga - Thursday, August 14, 2008
By now, every smart marketer realizes that reaching Hispanics online is crucia ...
- Teens Just "Sorta" Interested in Olympics
Research Brief, Jack Loechner - Monday, August 11, 2008
There may still be time for marketers to adjust in reaching tee ...
- Understanding And Engaging Hispanic Consumers
Engage:Hispanics, Franklin Rios - Thursday, August 7, 2008
Although today's retail forecasts may point to cloudy skies ahead for t ...
- Who's Dining At Family Restaurants/Steak Houses?
Marketing Daily, - Wednesday, August 6, 2008
Residents of: 1. Kansas City, Mo./Kan. 2. Detroit 3. Milwaukee 4. Omah ...
- Centenarians Credit Lifestyle Choices To Longevity Rather Than Genetics
Research Brief, Jack Loechner - Wednesday, August 6, 2008
The third annual Evercare 100@100 Survey, recently released, finds that the ke ...
- The Consumer: My, How You've Grown
Media Magazine, - Monday, June 23, 2008
I've been writing for this column for close to three years no ...