- How This Novartis Director Is Leading With Purpose
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 22, 2025
What drives someone to pivot in their career - especially when thin ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- US Digital Economy Nears $5T, Creator Growth Cited
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
The creator economy is growing at five times the rate of t ...
- From Elite Athlete To Marketing Leader- How This TAG Heuer Pro Keeps Ticking
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, May 14, 2025
How does a former professional athlete become the marketing force behind o ...
- How This Takeda Technology Exec Is Embracing The Possibilities
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 24, 2025
What's the biggest leap you've ever taken, either personally or professionally? F ...
- Mother Design Rebrands Scribd, Modern Look Enhances Larger Mission
MAD, Fern Siegel - Friday, February 28, 2025
The agency reimagined Scribd as a contemporary content catalogue. ...
- Retail Media And OOH Advertising - Performance Of A New Industry
Data & Programmatic Insider, Laurie Sullivan - Monday, February 24, 2025
Connecting retail with out-of-home could become one of the most ambitious projec ...
- Make America Wayback Again
Red, White & Blog, Joe Mandese - Friday, January 24, 2025
TheSkimm did it. Wouldn't it be great if others followed its le ...
- Tech Stack Pileup: Email Platforms Are Only One Of Many Content Tools
Email Insider, Ray Schultz - Thursday, December 12, 2024
Over a third of firms have email platforms in their crowded conte ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Field Of View: Digital Ads Are Being Seen More Often
Publishing Insider, Ray Schultz - Wednesday, November 20, 2024
Viewability rates have gone up both for video and display, DoubleVerify repo ...
- Better Media-Planning Tools Needed For Growing Audio Podcast Inventory
MediaDailyNews, Laurie Sullivan - Wednesday, November 13, 2024
For years, podcasts have built audiences for a variety of reasons, b ...
- TV/Video 'Authenticity': Selling Politicians With Long-Form Babble
TV Watch, Wayne Friedman - Wednesday, November 13, 2024
Trump went on a total of 14 podcasts - 16 hours ...
- Amazon Subs Battle Prime Video Ads
MediaDailyNews, Wendy Davis - Tuesday, November 5, 2024
Amazon broke its contract with subscribers when it "increased the cost ...
- TikTok Harms Teens' Mental Health, AGs Claim In New Lawsuits
MediaDailyNews, Wendy Davis - Tuesday, October 8, 2024
TikTok is aware that "compulsive use" of the platform is "wreaking hav ...
- How This Taste Of Koko Founder Is Influencing The Marketing World
Brand Insider: Behind The Scenes, Lisa Singer - Friday, October 4, 2024
With no grand plan in mind, A Taste of Koko's founder, Ja ...
- Reddit Reduces Moderators' Control Over Subreddits
MediaDailyNews, Colin Kirkland - Monday, September 30, 2024
Reddit has announced new rules that require moderators to submit a form ...
- New California Law Requires Sellers To Warn That Digital Purchases Might Vanish
MediaDailyNews, Wendy Davis - Friday, September 27, 2024
California Governor Gavin Newsom has signed a bill aimed at informing consume ...
- TikTok Rolls Out Redesigned 'Subscription' Platform To Regular Creators
MediaDailyNews, Colin Kirkland - Monday, September 23, 2024
TikTok is now beginning to roll out the Patreon-like "Subscription" monetization platfo ...
- Reddit To Test AI-Powered Search
MediaDailyNews, Laurie Sullivan - Wednesday, August 7, 2024
Reddit CEO Steve Huffman said during the firm's earnings call earlier th ...
- It's NOT About The Content
Media Insider, Dave Morgan - Thursday, August 1, 2024
Companies that make content are nowhere near the top of the li ...
- Nielsen's Gracenote Creates Contextual Ad-Targeting Biz
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The business aims to support publishers and give advertisers better targeting signa ...
- How NBCU, Google Deal Could Change Television
Performance Marketing Insider, Laurie Sullivan - Friday, July 19, 2024
NBCUniversal's partnership with Google could change the direction of television through experimen ...
- HSN Shopping Partnership, Platform Looks To Build, Strengthen Creator Relationships
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Technology from impact.com will enable live shopping platform HSN to recruit, engag ...
- 'The Anchorage Daily News' Cuts Print Schedule
Publishers Daily, Ray Schultz - Thursday, July 11, 2024
The newspaper says 90% of its readers are now online. ...
- New Google Settings For Disclosing Digitally Altered Political Ads
MediaDailyNews, Laurie Sullivan - Tuesday, July 2, 2024
The Google Political Content Policy now has new settings and policies f ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Foundry Chooses Taboola To Fuel Digital Content
Publishers Daily, Ray Schultz - Wednesday, May 29, 2024
Foundry's digital properties include "Macworld," "PCWorld" and "TechHive." ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...